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8 Vibe Coding Best Practices for Marketers (+Ideas for Your First Project)
Vibe coding lets you build digital marketing assets like calculators, generators, and dashboards. These pro tips will help you get it right.
4 Ways to Find Low-Volume Keywords for SEO
Low search volume keywords can help your target your ideal audience and expand your reach. Here are four ways to find them, including user-generated communities, social media posts, and more!
Conversion Value: What It Means & Why It’s Crucial to Your Business
In Google Ads, "conversion" can mean a variety of things. All conversions help your account performance, but some matter more for your business than others. By optimizing for conversion value, you can improve your account performance where it matters most—here's how.
Is Your Company Rebranding? Follow These 11 Tips to Update Your Google Ads
Rebranding a company isn't easy, especially when it involves a name change. Here are 11 steps for updating your Google Ads account for your company rebrand, from updating or creating new campaigns to monitoring progress after launch and everything in between!
7 Surprisingly Effective Pop-up Advertising Strategies
Listen, pop-ups don't have to be annoying or invasive—in fact, pop-up advertising works way better when you're enhancing your visitor's experience. Here are seven surprisingly effective ways to use pop-ups, including offering discounts and hiding landing page forms and more!
Google Changes Nofollow Link Guidelines & More Recent News
In this edition of the online advertising news round-up, we look at Google changing nofollow links, Facebook testing in-app checkout, and more!
Your Comprehensive, Go-To Guide to Google Merchant Center
What is Google Merchant Center and how do you use it? Navigating Google Merchant Center can be overwhelming for ecommerce advertisers. Check out this complete guide for all the information you need!
5 High-Impact Lead Generation Strategies for Local Businesses
For local businesses, lead generation strategies have to be high-impact to move the needle. Here are five incredibly effective local lead generation strategies to try today, including Facebook lead ads, localized landing pages, and more!
10 Ways to Spend Less Time in Google Ads
Let's face it: Google Ads can be intimidating to use and time-intensive to manage. Here are 10 ways that you can start spending less time in Google Ads, including automated reports, saved filters, and more!
8 Must-Have Elements for an Impressive Startup Landing Page
Landing pages are important for all business, but for startups the bar is higher—and so are the stakes. Here are the eight elements your startup landing page needs, including a visual hook, an emotional appeal, and more!
3 Tricks to Solve Your Most Common Facebook Ads Issues
This article addresses the most common Facebook ad issues and how to prevent them. We’ll cover ad scheduling, ad rotation, and budget settings so you can spend less time setting up and more time optimizing!
4 Google Ads Audience Exclusions You Need to Try Next
Sometimes a successful paid media campaign requires the “less is more” approach, and that's where audience exclusions come in. Here are four underused Google Ads audience exclusions that can help you sift out unfit audiences to save you money, including app audiences, site searches, and more!
6 Ecommerce Digital Marketing Tips for More Online Sales
Ecommerce digital marketing gets harder as you gain more competitors. But with a few smart strategies (across Google, Instagram and more) you can drive more online sales for your ecommerce business starting now!
Is Google’s Competitive Ad Policy a ‘Shakedown’?
Google's competitive ad policy is under scrutiny after Basecamp CEO Jason Fried's viral tweet. Check out this post for our analysis!
21 Off-the-Charts Impressive Copywriting Examples
Good copywriting is concise and direct. Great copywriting is memorable and engaging—and that's what leads more sales and impressions. We've gathered 21 copywriting examples that are worth using as inspiration!
So Long, SKAGs; Hello, Single Theme Ad Groups
With Google's recent match type changes, using singe keyword ad groups, or SKAGs, is no longer a reliable strategy. Instead, we recommend using single theme ad groups—or as we like to call them, STAGs. Here, we explain why you need to change your SKAGs and how STAGs will help.
How to Build a Cross-Channel Lead Generation Strategy in 4 Steps
Cross-channel marketing strategies are important, but figuring out the details isn’t easy. Here, we're sharing how to set up your cross-channel lead generation strategy in just four simple steps!
How to Sell Like Crazy with Facebook Slideshow Ads
Facebook Slideshow Ads let you create customized, high-quality video content for your Facebooks advertising campaigns quickly and easily—and at a low cost! In this guide, we tell you what Facebook Slideshow ads are, how to set these up, and four expert-approved tips for selling like crazy with these ads!
The 11 Best Competitive Ads We’ve Ever Seen on Google
Running competitive ads in the Google search results is a super effective way to win new customers. Check out this guide to learn everything you need to know about how great competitive advertisements work.
17 Cool Landing Pages I Wish I Made
We see a lot of boring landing pages. So when we're grabbed by the background imagery, drawn in by the copy, or inspired by the CTA, we remember. Here are 17 cool landing pages we wish we made—plus tips for creating list-worthy landing pages of your own!
5 Essential Strategies for Marketing to Generation Z
Marketing to Generation Z might seem like tomorrow's problem, but this demographic makes up almost a third of the global population today! Here are five strategies you can use to reach this audience now, from selling experiences to stressing privacy and more...
Big Changes Coming to Google Ad Delivery & Facebook Ad Targeting
Big news, marketers: Google is retiring accelerated ad delivery and Facebook is letting users block third-party data usage. We've got everything you need to know!
Facebook Ads for Restaurants: 11 Tips to Bring More Revenue to Your Table!
Get more reservations—and revenue—for your restaurant with Facebook ads! Here are 11 tips to create better Facebook ads for restaurants, including how to target potential diners by location, how to attract them with atmosphere, and more!
Conversion Rate Benchmarks: Find Out How YOUR Conversion Rate Compares
What's a good conversion rate? It depends on your industry and where you're advertising, but we've got the data! Check out these benchmarks for conversion rate and cost per conversion across Google Ads, Facebook, and Bing! Includes ecommerce and mobile data.
Dominate Google & Facebook with These 8 Copywriting Tips
Copywriting is an essential skill for anyone advertising on Google and Facebook. Check out these 8 copywriting tips to start stepping up your game today!
How to Beat PPC Seasonality with MSAN & Google Display Network
PPC seasonality impacts most businesses—but there are ways to beat the slump. In this guide, you'll learn how to identify seasonal patterns, how cross-platform display advertising can help during impression dips, and how to make the most appealing display ads possible!
Goodbye, Average Position: Everything You Need to Know
Earlier this year, Google announced its plan to retire average position. Now, the metric will be officially gone in September. Here's what you need to know, including how to prepare your account and how to to use Google's new metrics.
