Featured Article
5 Reasons Your Website Isn't Getting Traffic (+How to Fix It)
Lack of site traffic got you down? Find out how to troubleshoot and fix it to watch the traffic pour in.
5 Critical Web Design Mistakes that Cost You Conversions
Some CRO experts believe button color is paramount, but we think context matters just as much. Here are five web design mistakes that cost you conversions regardless of your CTA button color.
Employee Spotlight: Tiffany Manzi
For this month’s Employee Spotlight, we spoke with Tiffany Manzi. Here at WordStream, Tiffany is a senior account executive on the sales team, and she’s the sales team lead for the Australia/New Zealand market.
Google Ads Account Takeover? What You Need to Know
Unless they opt out, certain Google Ads users will have their accounts taken over by Google. Check out our coverage to learn what this means for you.
5 Ways We’re Maximizing Our B2B Advertising Budget
We asked our account managers, paid search strategists, and blog contributors what they're focusing on in order to maximize advertising budgets for their B2B clients in 2019. Top priorities include multi-channel strategies, targeting high-quality leads, and more!
How to Advertise Online: Data-Backed Insights from Our Top 25 Customers
You need to know how to advertise online if you want to grow your business. Find out what we've learned from WordStream's top-performing customers!
LinkedIn Rolls Out Interest Targeting for Advertisers
LinkedIn has announced interest targeting for advertisers. Now, you can serve LinkedIn ads to highly relevant audiences. Check out our blog post for details!
5 Facebook Lead Ad Examples to Learn From and Copy
Facebook lead ads provide the best opportunity to increase conversions by shrinking a drawn-out process down into just a few clicks. Here we share five successful examples of Facebook lead ads, including event promotions, carousel drip campaigns, and more.
Pop-ups vs. Chatbots: Which Works Better for CRO?
Pop-ups and chatbots have become two of the most popular and effective lead generation tools. Check out our guide to learn how you can use them in tandem!
4 Ecommerce KPIs That Are Critical to Your Online Store
It’s easy to get caught up in vanity metrics that don’t really tell you much about how your online sales are performing. Here are the four key ecommerce KPIs that you really need to be tracking for ecommerce success.
6 Overlooked Optimizations to Increase Your PPC Conversion Rate
Who doesn't want a better PPC conversion rate? We're sharing six often-overlooked optimizations, including landing page improvements, branded headlines, and more!
9 Tips for Better, Faster, Stronger Fitness Marketing
Whether it's a gym, a fitness app, or a health food ecommerce business, your business can use fitness marketing strategies to grow. Here are nine tips, from special intro offers to motivation campaigns and more.
Understanding Return on Ad Spend (ROAS)
Return on ad spend, or ROAS, will show you not only what’s leading to conversions, but also the amount of revenue your conversion actions are generating. Learn why you need to optimize your account for ROAS and how to do it.
3 Big Budget Roadblocks (And How to Blast Past Them)
Setting the budget for your PPC campaign can be an impossible task – but it doesn't have to be! We're breaking down three of the biggest budgeting road blocks and sharing strategies for you to overcome them.
The 10 Best SEO Tools You Just Can’t Live Without
We polled marketers to see which SEO tools they wanted most this year and narrowed that list down to bring you the most in-demand tools for 2019. Here, we're sharing the list of tools, including SEMrush, Mailchimp, Majestic, and more.
Customer Acquisition Cost (CAC) vs. Customer Lifetime Value (CLV)
Customer acquisition cost (CAC) and customer lifetime value (CLV) are two distinct yet equally pivotal metrics. In this post we discuss what CLV and CAC mean, how they’re important, how they differ, how they’re related, and how you can calculate each.
The Ridiculously Useful Guide to Snapchat Ads
In this ridiculously easy guide, we're telling you everything you need to know about Snapchat ads, from getting started to trying new formats to measuring your success.
6 Personal Branding Strategies Straight from Larry Kim
Larry Kim has built a massive platform through strategic personal branding. Here are six ways you can build your own personal brand, the Larry Kim way!
How to Find New Placements to Target on the Display Network
Here are a few tactics you can use to find new placements to target on the Google Display network.
7 Brainstorming Techniques for More Productive Team Meetings
With the right brainstorming techniques, your marketing team meetings can be highly productive and fun. Check out this blog post to learn more!
15 Non-Negotiable Email Marketing Best Practices
Email marketing is a great, low-cost method to drive engagement and conversions—as long as you're doing it right. Here, we've compiled the 15 non-negotiable email marketing best practices you need to follow for successful campaigns.
5 PPC Strategies to Test in 2019
With the new year upon us and resolutions to better ourselves in mind, here are five strategies to test in 2019 to help our accounts grow and improve.
The 11 Best Marketing Strategies We Tried This Year
We talked to expert marketers to find out the best marketing strategies that everyone is planning to try in 2019, from chatbots to nontraditional social media marketing.
The 9 Biggest Online Advertising Stories of 2018
Online advertising in 2018 was one hell of a ride. From major re-brands to data scandals to targeting cutbacks—let’s dig into the headlines that made waves this year.
The Top 10 Google Ads Innovations of 2018
As 2019 nears, we highlight the top 10 most significant changes to Google Ads this year.
The Pros & Cons of Every Automated Bidding Strategy in Google
In this complete guide to automating your bidding strategy, we walk through each of the options available to you and point of what you should watch out for with automation.
How to Get High-Quality B2B Leads with Facebook Ads
Still not using Facebook Ads to attract your B2B leads? Here, we share why you need to be leveraging the platform and three ways to get those high-quality leads.
