Featured Article
101 SEO Stats to Reference Everywhere in 2025
Are you on the right track with your SEO? These statistics will help guide your strategy.
Customer Acquisition Cost (CAC) vs. Customer Lifetime Value (CLV)
Customer acquisition cost (CAC) and customer lifetime value (CLV) are two distinct yet equally pivotal metrics. In this post we discuss what CLV and CAC mean, how they’re important, how they differ, how they’re related, and how you can calculate each.
The Ridiculously Useful Guide to Snapchat Ads
In this ridiculously easy guide, we're telling you everything you need to know about Snapchat ads, from getting started to trying new formats to measuring your success.
6 Personal Branding Strategies Straight from Larry Kim
Larry Kim has built a massive platform through strategic personal branding. Here are six ways you can build your own personal brand, the Larry Kim way!
How to Find New Placements to Target on the Display Network
Here are a few tactics you can use to find new placements to target on the Google Display network.
7 Brainstorming Techniques for More Productive Team Meetings
With the right brainstorming techniques, your marketing team meetings can be highly productive and fun. Check out this blog post to learn more!
15 Non-Negotiable Email Marketing Best Practices
Email marketing is a great, low-cost method to drive engagement and conversions—as long as you're doing it right. Here, we've compiled the 15 non-negotiable email marketing best practices you need to follow for successful campaigns.
5 PPC Strategies to Test in 2019
With the new year upon us and resolutions to better ourselves in mind, here are five strategies to test in 2019 to help our accounts grow and improve.
The 11 Best Marketing Strategies We Tried This Year
We talked to expert marketers to find out the best marketing strategies that everyone is planning to try in 2019, from chatbots to nontraditional social media marketing.
The 9 Biggest Online Advertising Stories of 2018
Online advertising in 2018 was one hell of a ride. From major re-brands to data scandals to targeting cutbacks—let’s dig into the headlines that made waves this year.
The Top 10 Google Ads Innovations of 2018
As 2019 nears, we highlight the top 10 most significant changes to Google Ads this year.
The Pros & Cons of Every Automated Bidding Strategy in Google
In this complete guide to automating your bidding strategy, we walk through each of the options available to you and point of what you should watch out for with automation.
How to Get High-Quality B2B Leads with Facebook Ads
Still not using Facebook Ads to attract your B2B leads? Here, we share why you need to be leveraging the platform and three ways to get those high-quality leads.
3 Shockingly Common Google Ads Account Issues
To help you make sure you’re getting the most out of your Google Ads account, we're sharing three surprisingly common issues we see when auditing Google Ads accounts – and we're going to tell you how you can fix them.
5 Ways to Use Facebook Messenger Bots to Increase Conversions
There has been increasing interest in chatbots over recent years because of their ability to take on the burden of time-consuming business tasks.
Ad Extensions: To Automate or Not to Automate?
It's hard to know when to let Google save you time and when you need to own your ad copy. Here’s a guide to all extensions available and whether you can feel safe allowing Google to automate.
Scarcity Marketing: How to Make More by Making Less
Scarcity marketing is the idea of limiting the supply of a product to increase the demand. Here, we share examples of wildly successful scarcity marketing strategies.
Not Happy With Recent Exact Match Changes? Here’s What to Do
Have you audited your account since Google announced changes to its exact match keyword targeting (yet again)? Here's how.
Every Facebook Ad Targeting Option in One Epic Graphic (Updated!)
We compiled all of the Facebook ad targeting options in one comprehensive infographic—again.
7 Proposal Generator Tools to Help Your Agency Grow
Here, we share 7 of the best tools for creating proposals for PPC clients.
6 Cognitive Biases You Can Exploit to Boost Sales
Some cognitive biases are common enough that you can count on them to influence consumer behavior – and even include them in your marketing strategy. Here are six cognitive biases that you can use in your marketing strategy to boost sales.
The Top 8 Social Media Metrics for Advertisers
If you’re running paid campaigns on social media, you need to be tracking these top social media metrics including engagement rate, CTR, conversions and more.
Top 10 PPC Trends to Jump on in 2019
WordStream partnered with Search Engine Journal to find out what PPC experts are predicting for 2019. Here, we're featuring the top 10 trends that 28 industry leads expect to see next year.
5 Steps to Grow Your Small Business with Cold Email
Cold email is an awesome tool for all businesses because it’s affordable, scalable, and effective. Here’s how small businesses can start leveraging cold email to grow their business in five simple steps.
4 Must-Know Tips for Holiday Shopping Promotions
In this guide, we show you how you can gain a distinct competitive advantage in Google Ads using product promotions.
6 Ways to Capture the Magic of Hyperbolic Discounting
Hyperbolic discounting refers to our preference for small, immediate rewards over large, delayed rewards. Learn how you can use it in your marketing strategy!
3 Easy Steps to Find Your Audience on Quora Ads
Here, we show you how you can easily find your audience on Quora in just three steps – no matter what industry you are in.
