Lyle Swartz

Lyle Swartz

As a member of the Premier Consulting team at WordStream, Lyle focuses on managing client relations and optimizing paid search efforts. His passion to help others translates well to his efforts on the Customer Success branch of WordStream. Lyle is known for his curiosity, as he never stops asking questions on topics that pique his interest.

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The Top 10 Google Ads Innovations of 2018

As 2019 nears, we highlight the top 10 most significant changes to Google Ads this year.

PPC Budgets vs. Bids: What’s the Difference?

Here, we explain why budgets and bids are not the same, why you can’t depend on a bigger budget to carry your account, and how your bids can help improve your account performance – regardless your budget size.