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7 Huge Content Marketing Challenges in 2025 (+How to Overcome Them)
Content marketing is getting harder. Here are the top hurdles you need to know, plus what to do to clear them with ease.
The Top 8 Social Media Metrics for Advertisers
If you’re running paid campaigns on social media, you need to be tracking these top social media metrics including engagement rate, CTR, conversions and more.
Top 10 PPC Trends to Jump on in 2019
WordStream partnered with Search Engine Journal to find out what PPC experts are predicting for 2019. Here, we're featuring the top 10 trends that 28 industry leads expect to see next year.
5 Steps to Grow Your Small Business with Cold Email
Cold email is an awesome tool for all businesses because it’s affordable, scalable, and effective. Here’s how small businesses can start leveraging cold email to grow their business in five simple steps.
4 Must-Know Tips for Holiday Shopping Promotions
In this guide, we show you how you can gain a distinct competitive advantage in Google Ads using product promotions.
6 Ways to Capture the Magic of Hyperbolic Discounting
Hyperbolic discounting refers to our preference for small, immediate rewards over large, delayed rewards. Learn how you can use it in your marketing strategy!
3 Easy Steps to Find Your Audience on Quora Ads
Here, we show you how you can easily find your audience on Quora in just three steps – no matter what industry you are in.
Facebook Campaign Objectives: What Every Advertiser Needs to Know
In this guide, we break down Facebook’s campaign objectives and settings so that you know exactly what features to focus on during set up. We also provide insights on how to set your next campaign up for success.
ITP 2.0: What Advertisers Need to Know
Here’s what you need to know about ITP 2.0 and what you need to do to make sure you’re tracking all of your conversions.
PPC Budgets vs. Bids: What’s the Difference?
Here, we explain why budgets and bids are not the same, why you can’t depend on a bigger budget to carry your account, and how your bids can help improve your account performance – regardless your budget size.
How to Use Black Friday Promotion Extensions in 2019
Joy to the world, Black Friday promotion extensions are here to stay! Here’s how to use them in the 2019 holiday season.
8 Essential Tips for Real Estate Video Marketing
In real estate, a strong, reputable, and attractive presence is everything. Video can help you there, Here are eight essential tips for using video marketing to sell more homes,
3 Tips for Better, Faster YouTube Keyword Research
To make sure your YouTube ads get in front of your audience, though, you need video SEO and keyword research on your side. Here, we explain how you can make your YouTube keyword research better, faster, and more effective.
What Works & What Doesn’t When Automating Ad Copy & Keywords
Here, we're discussing ad copy and keyword automation. We provide ways to save time on the two biggest cornerstones of your search campaigns without sacrificing performance.
![Google’s Change to Exact Match Was Big, But Was it Actually Bad? [DATA]](https://www.wordstream.com/wp-content/uploads/2021/07/exact-match-update-search-impact.jpg)
Google’s Change to Exact Match Was Big, But Was it Actually Bad? [DATA]
Last month, Google announced another major change to its keyword match types. But what does that mean for your accounts? We looked at the data to find out.
8 Ways to Tell Your Most Compelling Brand Story
A brand story is key to differentiate your company from competitors and establish an brand identity that audiences will connect with. Here, we share eight tips from the experts to create your brand story.
![YouTube Advertisers Get New Control over TV Ad Placements [DATA]](https://www.wordstream.com/wp-content/uploads/2021/07/youtube-ad-tv-placement-view-through-rate-bar-graph.png)
YouTube Advertisers Get New Control over TV Ad Placements [DATA]
You can now choose to display YouTube ads on TV screens. But how effective is this new placement option? We looked at a few hundred advertisers to find out.
The Ultimate 7-Step Facebook Ads Account Audit
Here we share the most effective Facebook ads account audit for agencies, which includes just seven simple steps.
9 Examples of Inbound Marketing that Gets Customers
Inbound marketing is the art of driving prospects to your website and securing conversions from there. Check out our blog to learn about nine killer examples!
The Complete Guide to Instagram Analytics
In this guide, we explain why your Instagram analytics matter and walk you through all the options available. We point out which data matters most for your business goals so that you’ll know exactly where to focus your attention.
Google Quietly Introduces New Detailed Demographic Targets
A hard lesson for search marketers to learn is that their ads and keywords are only as good as the people who see them.
Google Smart Shopping: Everything You Need to Know
Smart Shopping is one of Google’s newest campaign types, and uses machine learning to not only reduce the amount of manhours needed to optimize campaigns, but actually do more with those hours. Learn all about it in this post.
I Spent $4M on Google Ads – Here Were My 5 Biggest Mistakes
After ten years and millions of dollars, we've learned a lot about how to do Google Ads right! Here were our six worst budget-burning Google Ads mistakes so you can avoid them.
Facebook Ads Checklist: 5 Quick Questions to Ask Before You Hit "Go"
Your Facebook ads should be set and ready to start attracting clicks and generating leads as soon as you hit "go." To make sure that your ads are good and ready, take a few minutes and go through our Facebook Ads Checklist.
Bing Ads Announces New LinkedIn Profile Targeting
Bing Ads announces integration with LinkedIn that will offer profile targeting. Advertisers will soon be able to directly target their search campaigns to a user’s company, industry, and job function by leveraging data from their LinkedIn profile.
Page Speed: 3 Opportunities to Improve Rankings
After announcing the Speed Update, Google changed their approach to measuring page speed. Here, we share the top three ways you can now use page speed as an opportunity to improve your ranking.
The Ultimate Guide to Amazon Keyword Research
Keyword research is essential for any Amazon seller who wants his or her products to rank highly in the search results. Check out this guide for our advice!
