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How to Use Customer Language for Powerful Marketing Copy
Tap into customer language to boost conversions, AI visibility, SEO results, and so much more.
13 Ecommerce Holiday Marketing Tips to Implement Now!
It's never too early to start planning your ecommerce holiday marketing strategy! Check out these holiday marketing tips that you can start implementing now.
How to Drive More Traffic with YouTube Call-to-Action Extensions
YouTube call-to-action extensions can help you drive more traffic to your site and landing pages. In this guide, we show you why call-to-action extensions are important and how to set them up.
What Mobile-First Indexing Means for You as an Advertiser
Are you sure your website is mobile-friendly? With mobile-first indexing now the norm, you need to be absolutely sure. In this guide, you'll learn how to get your website ready for mobile users and how to fix common issues including missing Alt-text, slow page speed and more.
The Small Business Guide to Instagram Ecommerce
Instagram is a great channel for small businesses, and Instagram ecommerce is a great move for small business looking to drive more sales. In this guide, you'll learn how to get started, how to boost sales, how to measure your success, and more!
SEO Case Study: How I Increased SEO Traffic by 600% in 24 Months
That's right: SEO traffic grew 600% in just 24 months. In this new SEO case study, we share the strategies that drove these amazing results, including building links, creating SEO-driven content, and more!
Facebook Ads for Dentists: 9 Tips to Out-Shine Your Competitors
Facebook ads are a great way for dentists to stand out from the competition. Here are 11 tips for better Facebook ads for dentists to reach your audience, personalize your ads, and more!
Big Changes Coming to Phrase Match & Broad Match Modifier
Your phrase match and broad match modifier keywords will now match to same-meaning close variant queries. How will this affect your Google Ads campaigns? We've got everything you need to know!
7 Cost-Effective Ad Types for Small Businesses
Learn the seven most effective ad types for a shoestring budget, with success stories for inspiration!
11 Reasons Your Google Ads Aren’t Showing (& How to Fix!)
If your Google ads aren't showing, don't panic: There's a perfectly reasonable (and fixable) explanation. Check out this complete guide to learn more!
Ecommerce User Experience: 5 CRO Lessons from Amazon
There are a lot of keys to Amazon’s success, but a core reason for the retail giant's massive, continued success is its focus on ecommerce user experience. Here are five ecommerce user experience lessons from Amazon that you can use to boost your CRO, including recommendations, subtle design changes, and more!
5 Inbound Lead Generation Strategies (& How to Make Them Work!)
Inbound lead generation strategies take time and effort. Here are five strategies, including blogging, podcasting, and more!
5 Steps to a Conversion-Driven Facebook Ads Sales Funnel
You need to build relationships over time to market effectively, and sales funnels can help with that. In this guide, we break down how to create a conversion-driven Facebook sales funnel in just five steps so that you can build better relationships with your prospects and start getting better results.
4 Loyalty Marketing Strategies to Keep Your Customers Happier, Longer
Here are four ways that big brands keep their customers coming back again through loyalty marketing tactics, including exceptional rewards programs, easy-to-access customer support, and more!
Instagram Ads for Wedding Photographers: 8 Super-Effective Tips
Social media plays a huge role in modern-day wedding planning, so advertising on Instagram is a must for wedding photographers. Here are eight can't-miss tips to help you create better, more effective Instagram ads, from keeping it consistent to location-based targeting and more!
Entice Your Target Audience with Custom Engagement Ads: Here’s How
People who engage are more likely going to be better candidates for the products and services. That's why you should be using engagement ads in your Google Display Network advertising. In this guide, we'll cover how to set your campaign goal, how to set up your ads, and how to use customization to attract even more clicks!
6 Tips for Writing Better Video Scripts
Writing high-quality video scripts is an essential skill for content marketers. Check out our six best tips to help you succeed with writing scripts for video marketing!
News: Facebook Reach Estimates Are Finally Back!
In this edition of the online advertising news round-up, we look at Facebook reviving reach estimates, Google expanding app campaigns, and more!
6 Mobile Marketing Strategies You Probably Haven’t Considered
Mobile marketing is extremely powerful, but it’s easy to get stuck in a rut with techniques that don’t deliver the results you were hoping for. So to help you out we’ve come up with this list of six super-effective but easily missed mobile marketing strategies that you can try today!
4 Tips to Write Your Best Google & Facebook Ads Ever
Writing stellar Google and Facebook ads is vital to your marketing efforts. Check out our best tips in this guide to Google and Facebook copywriting!
I’ve Designed 100+ Display Ads: Here’s What I Learned
Get ready for a crash course in display ad design: WordStream's in-house design expert shares the seven most important lessons for creating the best display ads possible.
31 Fabulous Fashion Marketing Tips
The fashion industry is a highly crowded and competitive space. In order to stand out, your fashion marketing needs to be full on FABULOUS. Here are 31 tips to get you started!
When (& When Not) to Use Google Dynamic Search Ads
Dynamic Search Ads can be great ways to drive high volume and increase your profit—but this ad type can also cannibalize your budget and waste your funds. Whether you're just starting out or already using DSAs, here's everything you need to know to set your campaign up for success.
Google Kills Portfolio eCPC, Finally Gives You Monthly Budgeting
In this edition of the online advertising news round-up, we look at Google retiring portfolio eCPC, quietly rolling out monthly campaign budgets, and more.
5 Epic Product Descriptions (& How to Copy Them!)
Use these five insanely effective and creative product description examples for inspiration!
4 Tips for PPC Specialists in the Automation Age
Automation is changing the workforce across industries all over the world, and digital marketing is no exception. But that doesn't mean that automation will replace PPC specialists. Here are 4 tips for PPC specialists to compete and excel in the age of automation!
5 Strategies to Target Your B2B Audience Online
Finding your target B2B audience for PPC can be a challenge, but your audience is all over the web, just like B2C audience. Here are five B2B audience targeting strategies to help find your target users!
