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5 Reasons Your Website Isn't Getting Traffic (+How to Fix It)
Lack of site traffic got you down? Find out how to troubleshoot and fix it to watch the traffic pour in.
3 Shockingly Common Google Ads Account Issues
To help you make sure you’re getting the most out of your Google Ads account, we're sharing three surprisingly common issues we see when auditing Google Ads accounts – and we're going to tell you how you can fix them.
5 Ways to Use Facebook Messenger Bots to Increase Conversions
There has been increasing interest in chatbots over recent years because of their ability to take on the burden of time-consuming business tasks.
Ad Extensions: To Automate or Not to Automate?
It's hard to know when to let Google save you time and when you need to own your ad copy. Here’s a guide to all extensions available and whether you can feel safe allowing Google to automate.
Scarcity Marketing: How to Make More by Making Less
Scarcity marketing is the idea of limiting the supply of a product to increase the demand. Here, we share examples of wildly successful scarcity marketing strategies.
Not Happy With Recent Exact Match Changes? Here’s What to Do
Have you audited your account since Google announced changes to its exact match keyword targeting (yet again)? Here's how.
Every Facebook Ad Targeting Option in One Epic Graphic (Updated!)
We compiled all of the Facebook ad targeting options in one comprehensive infographic—again.
7 Proposal Generator Tools to Help Your Agency Grow
Here, we share 7 of the best tools for creating proposals for PPC clients.
6 Cognitive Biases You Can Exploit to Boost Sales
Some cognitive biases are common enough that you can count on them to influence consumer behavior – and even include them in your marketing strategy. Here are six cognitive biases that you can use in your marketing strategy to boost sales.
The Top 8 Social Media Metrics for Advertisers
If you’re running paid campaigns on social media, you need to be tracking these top social media metrics including engagement rate, CTR, conversions and more.
Top 10 PPC Trends to Jump on in 2019
WordStream partnered with Search Engine Journal to find out what PPC experts are predicting for 2019. Here, we're featuring the top 10 trends that 28 industry leads expect to see next year.
5 Steps to Grow Your Small Business with Cold Email
Cold email is an awesome tool for all businesses because it’s affordable, scalable, and effective. Here’s how small businesses can start leveraging cold email to grow their business in five simple steps.
4 Must-Know Tips for Holiday Shopping Promotions
In this guide, we show you how you can gain a distinct competitive advantage in Google Ads using product promotions.
6 Ways to Capture the Magic of Hyperbolic Discounting
Hyperbolic discounting refers to our preference for small, immediate rewards over large, delayed rewards. Learn how you can use it in your marketing strategy!
3 Easy Steps to Find Your Audience on Quora Ads
Here, we show you how you can easily find your audience on Quora in just three steps – no matter what industry you are in.
Facebook Campaign Objectives: What Every Advertiser Needs to Know
In this guide, we break down Facebook’s campaign objectives and settings so that you know exactly what features to focus on during set up. We also provide insights on how to set your next campaign up for success.
ITP 2.0: What Advertisers Need to Know
Here’s what you need to know about ITP 2.0 and what you need to do to make sure you’re tracking all of your conversions.
PPC Budgets vs. Bids: What’s the Difference?
Here, we explain why budgets and bids are not the same, why you can’t depend on a bigger budget to carry your account, and how your bids can help improve your account performance – regardless your budget size.
How to Use Black Friday Promotion Extensions in 2019
Joy to the world, Black Friday promotion extensions are here to stay! Here’s how to use them in the 2019 holiday season.
8 Essential Tips for Real Estate Video Marketing
In real estate, a strong, reputable, and attractive presence is everything. Video can help you there, Here are eight essential tips for using video marketing to sell more homes,
3 Tips for Better, Faster YouTube Keyword Research
To make sure your YouTube ads get in front of your audience, though, you need video SEO and keyword research on your side. Here, we explain how you can make your YouTube keyword research better, faster, and more effective.
What Works & What Doesn’t When Automating Ad Copy & Keywords
Here, we're discussing ad copy and keyword automation. We provide ways to save time on the two biggest cornerstones of your search campaigns without sacrificing performance.
![Google’s Change to Exact Match Was Big, But Was it Actually Bad? [DATA]](https://www.wordstream.com/wp-content/uploads/2021/07/exact-match-update-search-impact.jpg)
Google’s Change to Exact Match Was Big, But Was it Actually Bad? [DATA]
Last month, Google announced another major change to its keyword match types. But what does that mean for your accounts? We looked at the data to find out.
8 Ways to Tell Your Most Compelling Brand Story
A brand story is key to differentiate your company from competitors and establish an brand identity that audiences will connect with. Here, we share eight tips from the experts to create your brand story.
![YouTube Advertisers Get New Control over TV Ad Placements [DATA]](https://www.wordstream.com/wp-content/uploads/2021/07/youtube-ad-tv-placement-view-through-rate-bar-graph.png)
YouTube Advertisers Get New Control over TV Ad Placements [DATA]
You can now choose to display YouTube ads on TV screens. But how effective is this new placement option? We looked at a few hundred advertisers to find out.
The Ultimate 7-Step Facebook Ads Account Audit
Here we share the most effective Facebook ads account audit for agencies, which includes just seven simple steps.
9 Examples of Inbound Marketing that Gets Customers
Inbound marketing is the art of driving prospects to your website and securing conversions from there. Check out our blog to learn about nine killer examples!
