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Google Ads Audience Targeting: 14 Powerful & Underused Strategies
Take your campaigns beyond keyword targeting—yes, even with search ads.
6 Simple Tweaks to Boost Lead Capture Form Conversions
Here we share five simple tweaks to boost your form conversion rate and encourage those high-quality leads to convert.
5 Ways to Upgrade the Links in Your Google Ads
If you want to get the most out of your advertising campaigns and make sure each ad is as impactful as possible, you need to optimize your ad links. Here we share five ways you can upgrade the links in your Google Ads with deep links, tags and more.
How Google Shopping Reviews Impact Your Ads (and How to Get More of Them)
With Google Shopping ads, you can promote your best products with your overall rating in plain sight. You just have to set up your ads, get reviews, and make sure they’re all as good as possible. We'll show you how.
How to Find Bigger AND Better Audiences to Reach Using Google Analytics
If you’re looking to grow your awareness, start by using the free data we have in Google Analytics. Here, we explain how to use audience reports to find new targeting options so you can reach a bigger and better audience.
5 Ways to Prepare Your Search Campaigns for Black Fiveday
With the Black Fiveday period falling a week earlier than in recent years, there is no time like the present to get preparing. Follow these five simple tips to get your search campaigns ready for the Black Fiveday madness.
5 More Ways to Lower Your Cost per Acquisition in PPC
Cost per acquisition is one of the most important metrics to watch in PPC. Here, we share five more ways you can lower your cost per action.
Top 10 Ways to Improve Your Local SEO Right Now
Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. Here, we share the top 10 ways you can improve your local SEO starting today.
Google Is Finally Sunsetting Google+: Here’s What It Means
Google is putting its long-beleaguered social media platform, Google Plus, out to pasture. Learn all about the data breach that forced Google's hand, and some ramifications of the announcement.
13 Holiday Shopping Stats to Help You Plan in 2019
When it comes to maximizing your holiday sale potential, it takes weeks of strategic planning far before key dates are approaching. Here, we share 14 holiday shopping statistics that will help you plan for your most financially successful season yet.
Which Google Ads Network Is Right for Me? A Pocket Guide
In this guide, we take an in-depth look at the pros and cons of the four primary Google Ads networks at your disposal: the search network, the display network, Shopping, and YouTube. You'll learn the advantages of each network and how to make them work for your business.
5 Things You Need to Know About Beacon Technology
Beacon technology has come a long way since its debut in 2013 and is expected to keep on growing. Here, we discuss how you can benefit by using beacon technology in your own marketing strategy.
Why You Need the Amazon Buy Box-And How to Get It
The vast majority of Amazon purchases are made through the buy box. You need to optimize for the Amazon buy box if you want ecommerce success. Check out our tips!
Small Agency Hacks: 7 Low-Cost Ways to Manage Client Social Media Accounts
When managing a client’s social media accounts, it can be tough to juggle hitting goals, delivering on time, and staying within budget. Don’t worry; we’re here help. Here are seven smart, low-cost ways you can manage social media accounts and keep those clients happy.
Expert’s Guide to Optimizing Automated Rules in Google Ads
Managing a Google Ads account can be a lot of work. Luckily, there are some ways to help automate your accounts built right into the platform. In this post, we walk you through Google's automated rules feature and give tips along the way to help you become an expert in no time.
So Long, Google Feed; Hello, Google Discover
It's official: Google Feed is gone, and in its place stand Google Discover. Check out our full rundown on Google Discover, including what it is, how it differs from the feed, and how it could just mark a larger shift in search.
3 Ways to Finally Get Started with Google Ads Scripts
Most people don’t realize that it’s easy to get started with Google Ads Scripts, even if you aren’t a techie whose greatest love is writing code. In this post, we walk you through three different ways you can use Google Ads Scripts, point out the pros and cons you need to know for each option, and even suggest some example scripts to get you started.
Shopping for Instagram Stories Is Here
Instagram is officially rolling out shopping in Stories to all businesses! Learn all about using shopping in Instagram stories, including how to get set up, and why this functionality opens up some very interesting possibilities for your business going forward.
6 Simple Steps to a Facebook Lead Ad that Converts like Crazy
Facebook lead ads are mobile-friendly, budget-friendly ads that can help you reach your audience and acquire more leads – even when they’re on their phones. But more leads doesn’t always mean better leads. We'll walk you through six simple steps for creating Facebook leads ads that capture high-quality leads that convert into new customers and clients like crazy.
7 Steps to Making the Most out of the New Google Search Console
The new Google Search Console is officially out of beta! Check out our seven steps to making the absolute most out of the new interface and getting all the actionable insight you can out of Search Console.
TrueView for Shopping: A Quick Guide to Product Selection
If you are an ecommerce business looking for different ways to target potential customers with Google Ads, you need to get serious about TrueView for Shopping campaigns. Ecommerce marketers can showcase products from their shopping feeds alongside TrueView ads on YouTube. Here we show you how to select products and how you can optimize these selections to drive even more sales.
The Beginner’s Guide to YouTube Marketing for Small Businesses
Here's how to develop a video marketing strategy so you can expand your reach and be competitive on Youtube, the second most popular website in the world.
Fulfillment by Amazon: How Does Amazon FBA Work?
Fulfillment by Amazon (FBA) is a terrific option for ecommerce sellers who need help with filling and shipping orders. Learn all about how Amazon FBA works including FBA fees and costs and the pros and cons of using FBA.
5 Ways to Increase Your Mobile Conversion Rate
Mobile traffic surpassed desktop traffic in 2016, and it's only been increasing since. To stay competitive, today’s PPC marketers need to optimize for mobile users and improve the conversion experience on smaller devices. Here are five tips to maximize conversions on your mobile-targeted search ads starting today.
![Google Mobile Benchmarks – by Ad Type! [DATA]](https://www.wordstream.com/wp-content/uploads/2021/07/benchmarks-by-mobile-ad-type-header.jpg)
Google Mobile Benchmarks – by Ad Type! [DATA]
Curious if your mobile ads are performing well? Check out these new benchmarks for mobile ads across Google's ad networks – average CTR, average cost per click (CPC), average conversion rate (CVR), and average cost per action (CPA) across 10 different mobile ad types from search ads to video.
Doing Conversational Marketing with Chatbots? Here Are 5 Mistakes to Avoid
In this post, we walk you through conversational marketing mistakes you need to avoid as a business of any size. We also provide actionable ways to implement chatbots into your current digital strategies. Check out our top 5 mistakes to avoid when using chatbots in conversational marketing.
Navigating the Algorithmic Learning Period in Google & Facebook Ads
What is the learning period in Google Ads and Facebook Ads? What actions trigger a learning period? In this guide, you'll get answers to all your burning questions about how long it takes advertising platforms' algorithms to learn from significant changes to your account.
