Featured Article
Facebook Ads Benchmarks 2026: NEW Data, Trends, & Insights for Your Industry
We analyzed nearly 1,800 Meta Ads campaigns to bring you the latest performance metrics for your industry! See how you stack up to the competition.
10 Marketing Channels You Need to Try This Year
When you hear marketing channels, you probably think Google and Facebook. But there are so many more platforms to reach your audience, and studies show cross-platform strategies perform better. Here are 10 marketing channels to try out today!
5 Agency Reporting Tips to Prove Your Value to Clients
Pulling reports for your agency clients might seem like it's just another task, but it's really an unbeatable opportunity: You can use reporting to show your client how valuable you are. Here are 5 reporting tips to prove your value to your clients!
The Biggest Benefit of Google Display Ads (+ How to Leverage This!)
If people don’t know about your products or services, the Display Network can help out: Brand awareness is the single biggest benefit of Google Display advertising. Here's how to make the most of this benefit by using Google Analytics, Audience Insights, and more!
Google vs. Amazon: The Battle for Ecommerce Dominance
Today's ecommerce market is defined by a rivalry: Google vs. Amazon. Check out this article to learn how Google is angling to dominate ecommerce!
How to Skyrocket Facebook Engagement with Emotional Writing
Looking for ways to encourage people to engage with your Facebook content? People go on Facebook looking for an emotional experience—so give it to them! Here are five emotional writing tactics to boost your Facebook post engagement today.
Beginner’s Guide to Facebook Ads for Mobile Apps
If you're looking to get more people installing, using, and re-engaging with your app, you need to set up Facebook ads. In this complete guide to getting started with Facebook ads for mobile apps, we share everything you need to know, from registering your app to targeting your audience and more!
Instagram Ads for Real Estate Marketers: 10 Best Practices
With the emphasis on visuals and insane potential reach, Instagram is an unmissable platform for real estate marketers. Here are 10 ways to make the most of Instagram ads for real estate marketing, including local targeting, carousel ads, and more.
WordStream’s First Annual Core Value Awards
WordStream held its first annual Core Value Awards this year. Here, we talk details and feature some of our winners!
The Complete Beginner’s Guide to Quora Promoted Answers
Quora Promoted Answers just got even easier. Here's a complete beginners guide to get started setting up campaigns, choosing the best answers, and promoting your best content!
5 Must-Know Ecommerce Marketing Insights for 2019
Ecommerce marketing comes with a host of unique challenges. Check out these 5 data-backed insights to get a leg up on your competition!
How to Do a Technical SEO Audit in 6 Steps
Technical SEO is too often overlooked because it can get tricky fast—but having a site that's crawlable, fast, and secure is crucial. Here's our quick, easy six-step technical SEO health check.
How to Target Your Best Audience with Reddit Advertising
Reddit's one of the most visited websites in the world, which means advertising on Reddit could be a huge opportunity for your business—as long as you can find your audience. Here are top targeting options on Reddit, including subreddit targeting, location targeting, and more!
The 5 Best Sources for Stock Photos for Ads
Stock photos aren't all bad, but they certainly aren't all good. That's why you need to the best stock photos possible for your display ads. Here are the five best places to find high-quality stock photos for ads.
How to Boost Event Attendance with Facebook Ads
Whether you're planning a conference, a webinar, or a concert, you need to try Facebook ads for event promotion. In this guide, we cover everything from setting up a Facebook event to optimizing your Facebook ads for event promotion to get even more attendees.
B2B vs B2C Marketing: 5 Differences Every Marketer Needs to Know
Most marketers would know that B2B and B2C marketing is different. Here, we cover the top five difference you need to know, including customer relationships, ad copy, and more!
5 Things You Need to Know About Discovery Ads
Discovery ads allow advertisers to target prospects in the moments in which they’re most open to finding something new. Here are five vital things you need to know about them.
Google’s NEW Gallery Ads: Everything You Need to Know
Google's new gallery ads, which combine the intent of search with the creative of display, are beyond promising. Get everything you need to know here!
9 Massive Changes Coming to Google Ads #GoogleMarketingLive 2019
Google Marketing Live 2019 was jam-packed with massive announcements. Check out our wrap-up blog post to learn everything you need to know about new ad types, campaign settings and other changes on the way!
B2B Social Media: 4 Ways to Target Your Audience
Social media audience targeting isn't as straightforward for B2B companies, but that doesn't mean it isn't effective. Here are quick ways to target your B2B audience on Twitter, LinkedIn, and Facebook.
The World’s Most Successful Marketers Are Doing These 8 Things
The world of marketing is always changing, but certain habits of successful, world-class marketers always stay the same. Larry Kim shares his top eight qualities of the world's best marketers, from T-shapes to testing and more!
6 Must-Try White Label Tools for Marketing Agencies
For digital marketing agencies looking to scale, white label tools are a must. Here, we share six top white label marketing tools to help manage reporting, branding campaigns, and more!
The Online Marketer’s Definitive Rulebook for Live Chat
Using live chat helps you reach your prospects and your customers when and where they need you—as long you're following the rules. Here's our complete live chat rulebook for online marketers, including tips on handling common questions, testing auto messages, and more!
The 7-Step Image SEO Checklist
Image SEO is an important on-page SEO factor that can help make your site more visible in organic search. Learn seven ways to optimize your images for higher rankings in Google starting today.
3 Referral Marketing Strategies to Earn You More Customers
Referral marketing can help you stand out from your industry competition—as long as you do it effectively. Here’s everything you need to know to get started, including how to use scarcity marketing tactics, how to incentivize your customers to refer, and more!
The 5 Pillars of Healthy, Effective Client Communication
Your standing as a digital agency rests on your ability to communicate with your clients effectively. Check out our guide to better client communication based on the five pillars of transparency, empathy, self-awareness, context, and flexibility.
8 Advanced Tips for Advertising on Amazon
Most Amazon advertisers plan to increase spend this year, which means it's getting more competitive than ever. Here are eight Amazon advertising tips to get more traction from your ad campaigns.
