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99 Hot Summer Puns for Sea-Sun-al Marketing
Summer punning is no joke! These playful puns will bring the heat to all your seasonal messages.
Google Quietly Introduces New Detailed Demographic Targets
A hard lesson for search marketers to learn is that their ads and keywords are only as good as the people who see them.
Google Smart Shopping: Everything You Need to Know
Smart Shopping is one of Google’s newest campaign types, and uses machine learning to not only reduce the amount of manhours needed to optimize campaigns, but actually do more with those hours. Learn all about it in this post.
I Spent $4M on Google Ads – Here Were My 5 Biggest Mistakes
After ten years and millions of dollars, we've learned a lot about how to do Google Ads right! Here were our six worst budget-burning Google Ads mistakes so you can avoid them.
Facebook Ads Checklist: 5 Quick Questions to Ask Before You Hit "Go"
Your Facebook ads should be set and ready to start attracting clicks and generating leads as soon as you hit "go." To make sure that your ads are good and ready, take a few minutes and go through our Facebook Ads Checklist.
Bing Ads Announces New LinkedIn Profile Targeting
Bing Ads announces integration with LinkedIn that will offer profile targeting. Advertisers will soon be able to directly target their search campaigns to a user’s company, industry, and job function by leveraging data from their LinkedIn profile.
Page Speed: 3 Opportunities to Improve Rankings
After announcing the Speed Update, Google changed their approach to measuring page speed. Here, we share the top three ways you can now use page speed as an opportunity to improve your ranking.
The Ultimate Guide to Amazon Keyword Research
Keyword research is essential for any Amazon seller who wants his or her products to rank highly in the search results. Check out this guide for our advice!
6 Simple Tweaks to Boost Lead Capture Form Conversions
Here we share five simple tweaks to boost your form conversion rate and encourage those high-quality leads to convert.
5 Ways to Upgrade the Links in Your Google Ads
If you want to get the most out of your advertising campaigns and make sure each ad is as impactful as possible, you need to optimize your ad links. Here we share five ways you can upgrade the links in your Google Ads with deep links, tags and more.
How Google Shopping Reviews Impact Your Ads (and How to Get More of Them)
With Google Shopping ads, you can promote your best products with your overall rating in plain sight. You just have to set up your ads, get reviews, and make sure they’re all as good as possible. We'll show you how.
How to Find Bigger AND Better Audiences to Reach Using Google Analytics
If you’re looking to grow your awareness, start by using the free data we have in Google Analytics. Here, we explain how to use audience reports to find new targeting options so you can reach a bigger and better audience.
5 Ways to Prepare Your Search Campaigns for Black Fiveday
With the Black Fiveday period falling a week earlier than in recent years, there is no time like the present to get preparing. Follow these five simple tips to get your search campaigns ready for the Black Fiveday madness.
5 More Ways to Lower Your Cost per Acquisition in PPC
Cost per acquisition is one of the most important metrics to watch in PPC. Here, we share five more ways you can lower your cost per action.
Top 10 Ways to Improve Your Local SEO Right Now
Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. Here, we share the top 10 ways you can improve your local SEO starting today.
Google Is Finally Sunsetting Google+: Here’s What It Means
Google is putting its long-beleaguered social media platform, Google Plus, out to pasture. Learn all about the data breach that forced Google's hand, and some ramifications of the announcement.
13 Holiday Shopping Stats to Help You Plan in 2019
When it comes to maximizing your holiday sale potential, it takes weeks of strategic planning far before key dates are approaching. Here, we share 14 holiday shopping statistics that will help you plan for your most financially successful season yet.
Which Google Ads Network Is Right for Me? A Pocket Guide
In this guide, we take an in-depth look at the pros and cons of the four primary Google Ads networks at your disposal: the search network, the display network, Shopping, and YouTube. You'll learn the advantages of each network and how to make them work for your business.
5 Things You Need to Know About Beacon Technology
Beacon technology has come a long way since its debut in 2013 and is expected to keep on growing. Here, we discuss how you can benefit by using beacon technology in your own marketing strategy.
Why You Need the Amazon Buy Box-And How to Get It
The vast majority of Amazon purchases are made through the buy box. You need to optimize for the Amazon buy box if you want ecommerce success. Check out our tips!
Small Agency Hacks: 7 Low-Cost Ways to Manage Client Social Media Accounts
When managing a client’s social media accounts, it can be tough to juggle hitting goals, delivering on time, and staying within budget. Don’t worry; we’re here help. Here are seven smart, low-cost ways you can manage social media accounts and keep those clients happy.
Expert’s Guide to Optimizing Automated Rules in Google Ads
Managing a Google Ads account can be a lot of work. Luckily, there are some ways to help automate your accounts built right into the platform. In this post, we walk you through Google's automated rules feature and give tips along the way to help you become an expert in no time.
So Long, Google Feed; Hello, Google Discover
It's official: Google Feed is gone, and in its place stand Google Discover. Check out our full rundown on Google Discover, including what it is, how it differs from the feed, and how it could just mark a larger shift in search.
3 Ways to Finally Get Started with Google Ads Scripts
Most people don’t realize that it’s easy to get started with Google Ads Scripts, even if you aren’t a techie whose greatest love is writing code. In this post, we walk you through three different ways you can use Google Ads Scripts, point out the pros and cons you need to know for each option, and even suggest some example scripts to get you started.
Shopping for Instagram Stories Is Here
Instagram is officially rolling out shopping in Stories to all businesses! Learn all about using shopping in Instagram stories, including how to get set up, and why this functionality opens up some very interesting possibilities for your business going forward.
6 Simple Steps to a Facebook Lead Ad that Converts like Crazy
Facebook lead ads are mobile-friendly, budget-friendly ads that can help you reach your audience and acquire more leads – even when they’re on their phones. But more leads doesn’t always mean better leads. We'll walk you through six simple steps for creating Facebook leads ads that capture high-quality leads that convert into new customers and clients like crazy.
7 Steps to Making the Most out of the New Google Search Console
The new Google Search Console is officially out of beta! Check out our seven steps to making the absolute most out of the new interface and getting all the actionable insight you can out of Search Console.
