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7 Huge Content Marketing Challenges in 2025 (+How to Overcome Them)
Content marketing is getting harder. Here are the top hurdles you need to know, plus what to do to clear them with ease.
4 Lessons We’ve Learned from Top Ecommerce Brands
Top ecommerce brands use Instagram to boost sales. Here are four lessons we've learned from top ecommerce brands that leverage Instagram!
5 Strategies to Improve PPC Lead Quality
To improve your lead generation campaigns, you need to focus on lead quality, not lead quantity. Here are five ways to improve the quality of your leads, including targeting long-tail keywords, using back-end data to optimize and more!
7 Ways to Upgrade Your Social Media Marketing Strategy
Social media is always changing, so your social media marketing strategy should be, too. Here are seven ways to boost your strategy this year, including working with micro-influencers, exploring dark social, and more!
45 Ecommerce Statistics You Need to Know
Your ecommerce business doesn’t exist in a vacuum—you need to know the broader context in order to make the best decisions for your business. That's why we've gathered 45 ecommerce statistics you need to know, including cart abandonment rates, ecommerce return policies, Instagram ecommerce statistics, and more!
Automotive Marketing: 9 Strategies to Drive More Sales
Here are nine automotive marketing strategies to drive more sales.
Facebook Removes Targeting Options, LinkedIn Launches Lookalikes, & More Recent News
Can't keep up with the online advertising news? We got it covered. Check out our latest round-up of news from Facebook, LinkedIn, and more, including targeting changes and lookalike audiences.
Google Shopping Ads Benchmarks: Average CPC, CTR, Monthly Budget, & More
Online shopping is highly competitive. Check out our benchmark data to see how you stack up!
7 Lead Generation Ideas for Deck & Patio Contractors
When you work as a deck and patio contractor, your potential customers have a lot of choices, so your first step to getting more business is getting more leads. Here are seven ways to generate more leads for your business.
The Beginner’s Guide to Facebook Ads for Entrepreneurs
For the sake of overhead, a lot of entrepreneurs look to explore the cost-effective world of Facebook ads on their own terms. In this blog, we teach you how to do just that. This is your beginner’s guide to Facebook ads for entrepreneurs.
7 Prospecting Strategies for PPC Agencies
Digital marketing agencies often realize that finding prospects isn't difficult; finding the right prospects is. We're sharing seven tried-and-true methods to prospect for high-quality PPC agency clients.
![The Online Advertising Landscape in 30 Definitive Charts [Data]](https://www.wordstream.com/wp-content/uploads/2021/07/online-advertising-landscape.png)
The Online Advertising Landscape in 30 Definitive Charts [Data]
We polled hundreds of WordStream customers about their strategies, the makeup of their businesses and marketing teams, and the unique challenges they face on a day-to-day basis. This is your Online Advertising Landscape in 2019!
8 Surprisingly Effective Ways to Use Stock Photos in Ads
For Facebook and Google Display Ads, you need a visual that appeals to your target audience. But not everyone has the time and budget to take photos for each ad campaign. This makes stock photography a very helpful and important tool for modern day marketers—here are seven best practices for using stock photos, including using human emotion, double checking usage rights, and more!
Local Business Advertising: 3 Ways to Grow in Your Market
Local business advertising presents a lot of unique challenges. Check out our blog post to learn new ways to advertise and grow your local business!
How to Share Deals & Drive Sales with Facebook Offer Ads
Facebook Offer Ads are customizable, mobile-only ads that are excellent tools for brick-and-mortar locations and ecommerce brands. In this guide, we tell you everything you need to know to create your Facebook Offer Ads, use promo codes to boost sales, and more!
The Easy Guide to Social Media for Small Business
Social media a powerful platform to build brand awareness and generate leads. Here's everything you need to get started on Facebook, Twitter, LinkedIn, Instagram, and YouTube, including what to post, when to post it, and more!
State of the Internet Marketing Agency in 2019
It's here! Check out the 2019 edition of WordStream's annual State of the Agency report—an inside look at how digital marketing agencies run their businesses.
4 Google Display Network Targeting Facts You Need to Know
Whether you're setting up a new campaign or trying to squeeze more worth out of your current ads, there are many nuances to the Display Network that can make or break an ad group’s performance. Here are the top four facts that you need to know to make the most of your Display ads.
The 5 Best Ad Campaigns the Internet Has Ever Seen
We took it upon ourselves to identify five online advertising campaigns (two on Google, three on Facebook) that struck marketing gold. Check out the 5 best ad campaigns the internet has ever seen.
RIP Relevance Score: Facebook Introduces 3 New Metrics
Facebook says they'll sunset Relevance Score and replace it with three new metrics this spring. Find out why Facebook is doing this and why it's good news!
Top 7 Video Advertising Trends of 2019
With more than 80% of marketers using video content in their campaigns, your business can't afford to skip this medium. Here are the top seven video advertising trends that your team can try this year.
The Definitive Guide to Ecommerce PPC on Google, Amazon, & Bing
Ecommerce PPC is essential for any business that sells products online. Check out our definitive guide to advertising and selling on Google, Amazon, and Bing!
How to Prevent XSS Attacks: What DoubleClick Advertisers Need to Know
Cross-site scripting issues, or XXS attacks, aren't new. But hackers have recently found new vulnerability in Display ads. Here's everything you need to know to prevent xxs attacks in your account.
How to Increase PPC Profits – By Decreasing Sales
You might think more sales would lead to more revenue, but that’s not always the case. In this guide, we're showing you how to can maximize the PPC profitability for your ecommerce business – by actually decreasing your sales.
Google Rolls Out Responsive Video Ads, Expanded Call-Only Ads + More Recent News
Can't keep up with the online advertising news? No worries. We got it covered. Check out our latest round-up of news from Google, Facebook and more, including new responsive video ads and expanded call-only ads.
The Complete LinkedIn Advertising Cheatsheet
If you are targeting c-suite professionals, providing educational material to marketers, or just spreading brand awareness, LinkedIn is the platform for you. In this LinkedIn advertising cheatsheet, I'll cover everything you need to know, including ad types, audience targeting, and more!
15 SaaS Startup Growth Strategies to Try in 2019
Growth is everything to a new venture, but you can't just rely on the same old traditional marketing tactics. Here are 15 low-risk, high-yield growth strategies you can deploy today to start seeing results in no time.
