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How to Do a PPC Keyword Gap Analysis to Find New Opportunities
Want to expand your PPC keyword list while stealing market share from your competitors? Find out how a keyword gap analysis can help.
7 Irresistible Networking Strategies for Marketers
Not at all marketing networks are created equally. Here are seven strategies you can use to build a super effective marketing network, including events, email tips, and more!
How to Layer Audiences & Keywords to Uncover Cheaper Clicks
If you're looking for better Google Ads targeting, you need to try combining audiences and keywords. Here's how!
7 Cross-Platform Keyword Research Tools You Need to Try
As a marketer, you need to be able to check your keyword rankings and discover new keyword opportunities on a variety of platforms. That's why we've rounded up seven cross-platform keyword research tools that you need to try!
5 Steps to Build a Webinar Landing Page That Guarantees Attendees
Webinars can help you to build your brand authority and your audience. Here's how to use proper targeting, appealing content, and compelling calls to action to encourage more attendees to yours!
Introducing The Goal Talk Podcast from WordStream
Introducing WordStream's first podcast, the Goal Talk podcast! The podcast is all about giving small business owners and marketers the information they need to succeed. The podcast will give you actionable insights to help your business flourish.
The 5 Essential Digital Marketing Skills You Need (& How to Get Them!)
We're sharing the five essential digital marketing skills everyone needs: copywriting, SEO, PPC, email, and conversion rate optimization. For each, we provide a free tool and a free course!
13+ Ways to Boost Engagement With User-Generated Content on Instagram
User-generated content is a great way to boost social engagement. In this guide to leveraging UGC on Instagram, we're sharing how to source content, how to use it effectively, and how to make sure you're still providing a high-quality customer experience!
7 Free Training Resources for Digital Marketing Agencies
As a digital marketing agency, growing your team or skillset costs time, money, and energy. We've identified seven free training resources so you can scale up without sacrificing your day-to-day responsibilities.
5 Ways a Content Marketing Mission Statement Can Improve Your Strategy
In this guide, we're sharing five key ways a content marketing mission statement can improve your content—plus, we'll let you know why you need a content marketing mission statement and how to get started drafting your own!
7 Fundamental Facebook Advertising Tips for Small Business Marketers
Facebook advertising is essential for small businesses, but getting those campaigns to perform is a different story. Here are seven Facebook advertising tips for small business marketers!
The Small Business Guide to Online Reputation Management
Online reputation management is a must for small businesses. In this guide, we walk you through what everything you need to know, including what online reputation management is, which channels to monitor, and how to get set up today.
5 Strategies to Make Your Agency More Profitable & Scalable
It's simple: Agencies that focus on increasing profitability and scalability find long-term success. Here are six strategies to help maximize your agency's potential for growth that you can start focusing on today!
Here’s Everything You Need in Your 2020 Tech Stack
Marketing technology isn't one-size-fits-all, but a good tech stack always includes tools for your most important needs. So we've created this all-inclusive, crowd-sourced guide to cover all the marketing technology you need in your tech stack this year!
3 Major Differences Between Google Ads and Microsoft Advertising
While Google and Microsoft ads look similar, they are separate channels that require different strategies. Learn about their differences in ad scheduling, search partner targeting options, in-market audiences so you can optimize accordingly.
Boost Your Facebook Video Views with These 6 Tactics
If you're spending time and budget to create and promote videos or video ads, you know Facebook video views are important. Here are six ways to boost your Facebook video views, including competitive research, using subtitles, and more!
Learn How to Create PPC Campaigns for Addiction Treatment Facilities
We'll get you up to speed on the new policies surrounding PPC ads for addiction treatment facilities. Learn about the new certification requirement, which certification providers you can trust, and how to optimize your PPC campaigns for maximum success!
YouTube Display Ads 101: How to Target Placements & Boost Conversions
Display Network ads appear not just on websites but also on apps and videos, which means you need to be prepared. In this post, you'll learn everything you need to know to get started with YouTube display ads!
6 Easy Ways to Incorporate Customer Feedback Into Your Marketing Strategy
Negative customer feedback is hard to hear, but it's important! Here are six easy way to take all of your customer feedback and use to make your marketing strategy more effective!
6 Strategies for Click-Worthy Instagram Carousel Ads
In this guide, we cover everything you need to know to about Instagram carousel ads, including the ad format, the guidelines, and six strategies make sure your Instagram carousel get your viewers clicking!
22 Ways to Write More Compelling Marketing Copy
Design is important, but your marketing copy can make or break your campaigns. Here are 21 ways to make your marketing copy more compelling, including using data, customer reviews, and more!
5 Key Factors That Impact the Pacing of Your Ad Spend
When it comes to PPC budget pacing, there are quite a few factors to take into consideration. Here, we're walking you through the five major factors you need to consider: stage of the month, advertising platform, campaign performance, campaign age, and ad schedules.
4 Essential Lessons for Travel Marketing on Instagram
Instagram is a great marketing tool for the visual storytelling that attracts travellers. Here are four essential lessons to improve your travel marketing on Instagram now!
The 11 Landing Page Best Practices We Swear By
If you’re in marketing, you’re no stranger to landing pages. We’ve all clicked through an interesting ad looking for more information and abandoned the landing page because it was too confusing or didn’t hold enough information.
5 Tips for Better PPC Budgeting
It's easy to focus more on new ad types or exploring new channels than boring old PPC budgeting—even though those PPC budgets need your attention. Here are five tips to focus on PPC budgeting this year, including forecasting, flexibility, and more!
9 Comparative Advertising Examples to Help You Get Ahead
Comparative advertising is a great way to communicate value quickly and effectively—while also differentiating yourself from your competition. Here, we rounded up nine examples of comparative advertising to inspire your next campaign!
The 10 Best Business Instagram Accounts to Follow
Whether you’re killing it on Instagram already or just getting started, we can all benefit from some inspiration. That's why we rounded up the 10 best business Instagram accounts here, so take a look, follow, and get inspired!
