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Generative Engine Optimization: The New Frontier for Search?
Generative engine optimization is the practice of optimizing for AI search platforms. Find out how it differs from SEO and how to build your GEO strategy.
Goal Talk Podcast Episode 8: Unlocking Your Employee’s True Potential
In this week's episode of the Goal Talk podcast, host Mikayla Wyman talks with VP of People Success Lucy Lemons about high-potential employees, including how to identify these individuals, tips for managing up, and more!
![How COVID-19 Is Shaping Google Search Trends & Patterns [Data]](https://www.wordstream.com/wp-content/uploads/2021/07/covid-19-google-search-trends.jpg)
How COVID-19 Is Shaping Google Search Trends & Patterns [Data]
Advertisers know all too well that COVID-19 has impacted many industries PPC campaigns, and in this article, we're sharing how Google search habits are changing during the pandemic and what you can do to protect your account.
Use Design Thinking to Solve Your Next Marketing Problem: Here’s How
In this guide to design thinking, we're explaining what it is, why it can help you solve your next marketing problem, and the six steps to follow for applying the design thinking process!
6 Strategies for Facebook and Instagram Advertising During the COVID-19 Pandemic
We’ve compiled six strategies for running Facebook and Instagram ads effectively during the COVID-19 pandemic, including extending high-performing ads, trying Facebook and Instagram Live, and more.
Goal Talk Podcast Episode 7: The Basics of the Google Ads Auction
On this week's episode of the Goal Talk podcast, host Mikayla Wyman talks Google Ads strategies with PPC expert Kristina Simonson!
![4 Major Trends Caused by COVID-19 and How to Respond [Data]](https://www.wordstream.com/wp-content/uploads/2021/07/covid-19-business-trends-store-visits.jpg)
4 Major Trends Caused by COVID-19 and How to Respond [Data]
In this article, we examine several digital marketing trends that have emerged over recent days and weeks as COVID-19 has spread, and we offer some strategies for advertisers to adjust their campaigns and mitigate the negative impact of the crisis.
Google Bans Ads for Passports, Visas, IDs, and Other Government Documents & Services
Google announced that ads for documents and services that can be obtained directly from a government provider will be banned. Here's what you need to know!
Best Time to Run Facebook Ads? Look at Your Own Data
This post covers how to use your analytics and audience insights to identify the best times to run Facebook ads for your business—plus a refresher on ad types and budgeting tips.
![How COVID-19 Has Impacted Google Ads Results for 21 Industries [Data]](https://www.wordstream.com/wp-content/uploads/2021/07/ws_blog_img_google_04.jpg)
How COVID-19 Has Impacted Google Ads Results for 21 Industries [Data]
The COVID-19 pandemic has impacted public health as well as the economy. We looked at performance data to find out how the pandemic is impacting Google Ads results for 21 industries, including travel, construction, beauty, and more.
Goal Talk Podcast Episode 6: How to Find and Hire Top Talent
On this week's episode of the Goal Talk podcast, host Mikayla Wyman talks to Talent Acquisition Manager Nicole DeSisto about finding and hiring top talent!
6 Google Display Network Mistakes You Need to Avoid
The good news about these top display network mistakes is that they are easily avoidable. In this post, learn how to properly set up your campaigns, audiences, exclusions, and more for optimal awareness campaigns.
How the Coronavirus (COVID-19) Pandemic Is Affecting Small Businesses & Marketers
With the global pandemic COVID-19, it's uncertain times. While we don't have all the answers, we want to share what we do know and offer guidance for small business and monitoring their online advertising accounts.
The Complete, Omnichannel Guide to Cannabis Marketing in 2020
The cannabis industry is booming, but what does that mean for marketers? Here, we're going through seven essential marketing channels to let you know what works for cannabis marketing and what you need to avoid!
How to Write a Winning Business Proposal (With Examples)
Effective business proposals can help you to win more clients. Use these tips and steps to write thorough and convincing business proposals that will get you that signature.
Goal Talk Podcast Episode 5: The Basics of Advertising on Google, Facebook, & Bing
On this week episode of the Goal Talk Podcast, host Mikayla Wyman talks to Holly Niemiec about advertising on Google, Facebook, and Bing!
4 Reasons Your Facebook Ads Are Not Delivering (& What to Do About It!)
Facebook ads not delivering? Don't panic. Here, we're sharing four common reasons your Facebook ads aren't showing, plus how you can fix them ASAP!
Align Your Video Ads with Your Sales Funnel: Here’s How
Aligning your video ads with your sales funnel helps you market to the right leads and the right time. Here, we're sharing how, plus video ad ideas for each stage of the funnel to get you started!
How to Use Instagram Story Ads Polls to Gather Intel and Drive Engagement
Instagram Story polls equip you with valuable audience intel that you can use to drive more engagement. Here's how to use them in your Instagram Ads to increase the success of your campaigns.
7 Ways to Write More Like-able Social Media Copy
Social media content comes in many shapes and sizes, but following these seven fundamental practices will ensure your social media copy is appealing to your audience and shareable no matter what platform you're on.
Goal Talk Podcast Episode 4: Identifying Your Perfect Customer Persona
In this week's episode of the Goal Talk Podcast, host Mikayla Wyman talks with Director of Product Marketing Erik Mansur about the importance of customer personas and how to create them for your business!
24 Clickable Banner Ads Examples (And Why They Work!)
Sometimes we all need some creative inspiration. That's why we've gathered 24 stellar banner ads examples and broken down exactly why they work so well to help you get your own ideas off the ground.
Facebook Mandates Campaign Budget Optimization: Here’s What You Need to Know
Facebook will retire ad set level optimization in favor of campaign budget optimization. Here's everything you need to know, including why Facebook likely made this change, the pros and cons, and how to prepare your account!
32 Must-Know YouTube Statistics for 2025
Looking to tap into video to enhance your business growth? Use these general, demographic, and marketing YouTube statistics for motivation, plus key takeaways and advice!
Get Started with Out-of-Home Advertising: Here’s How
Here's everything you need to know about out-of-home advertising: what out-of-home ads are, how to implement them, and best practices for a successful OOH campaign—plus some fun real-life examples!
Goal Talk Podcast Episode 3: How to Craft an Irresistible Value Proposition
In this week's episode of the Goal Talk podcast, host Mikalya Wyman talks with Senior Product Marketing Specialist Elaine Stone about crafting a killer value proposition, including how to do it, why you need one, and much more!
7 Irresistible Networking Strategies for Marketers
Not at all marketing networks are created equally. Here are seven strategies you can use to build a super effective marketing network, including events, email tips, and more!
