Mike Emiliani

Mike Emiliani

Mike is a senior manager on Managed Services at WordStream. When he’s not in the world of digital marketing, you can find him reading history and playing bass in his bands, The Cat Attic & Great Gale.

HomeBlogMike Emiliani

How to Layer Audiences & Keywords to Uncover Cheaper Clicks

If you're looking for better Google Ads targeting, you need to try combining audiences and keywords. Here's how!