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Are ChatGPT Ads Worth It? Pros, Cons, Costs, & Who Should Try Them
ChatGPT ads are gaining a lot of attention. Are they worth trying for your business? Find out here.
6 Data-Backed Ways to Promote Your Business on YouTube
In this post, learn the best ways to promote your business on YouTube, with a channel trailer, YouTube Shorts, influencer partnerships, paid ads, merch shelf, and branded shows.
Google’s NEW 3-Strikes Ad Policy: The Full Scoop + 5 Tips to Prepare
Learn what the Google Ads three-strike policy system is, when the pilot will start, and how it will impact accounts—plus five tips to avoid strikes and suspensions.
9 Important SEO Metrics to Track (+ How to Improve Them)
Understand nine of the most important SEO metrics to track, plus how to find and improve them so you can drive more website traffic and rank higher on Google.
2 Smart Strategies to Generate Leads on Facebook (Post-iOS 14)
Configuring your eight events for Aggregated Event Measurement can be a headache. Here are two smart but simple strategies to generate leads with Facebook ads in iOS 14.
NEW Optimized Targeting in Google Ads: What You Need to Know
Learn about what Google Ads optimized targeting is, how and when to set it up for your campaigns, and how it's different from Google Ads audience expansion.
The Easy Guide to Google Ads Image Extensions
Learn how to set up Google Ads image extensions, where to find images for them (plus specs), as well as best practices for image extensions and how to view your performance.
3 Tips to Deal with Facebook Ads Aggregated Event Measurement
Thanks to iOS 14, Facebook's new Aggregated Event Measurement allows only eight conversion events per domain. Follow these three tips to keep your conversion and targeting performance on par with the previous event setup.
4 Practical Ways to Use AI in Marketing (& Why You Need To)
It's 2021 and AI marketing is no longer too advanced for any business. Learn four practical ways to use AI in marketing to cut costs, save time, hit your goals, and drive revenue.
3 Reasons to Use Google Ads Dynamic Exclusion Lists (+How to Do It)
Learn how Google Ads dynamic exclusion lists protect your time, budget, and reputation, plus what exactly makes them dynamic, who can set them up, and how.
8 Steps to a Lead-Generating Content Marketing Strategy
Here’s a step-by-step guide to developing a lead-generating content marketing plan, all the way from initial goal setting to ongoing updates to keep your content fresh.
Google Ads Location Targeting: 10 Smart Tips to Maximize Your ROI
Get our top 10 tips to make sure your money goes to the right place—literally!
How to Write Copy That Sells (Anything): 102 Tips & Examples
We're sharing over 102 tips and examples to teach you how to write copy that sells. Learn what it *really* takes to be clear, concise, credible, and compelling.
13 Email Marketing Tips Your Readers Want You To Be Following…Now!
These 13 email marketing tips combine the fundamentals with recent studies, new tools available to us, and current trends to help you get the best results from your campaigns.
7 Traffic-Crushing Google Penalties and How to Prevent Them
The consequence of any Google penalty is a drop in (or removal from) rankings. Learn the difference between algorithmic and manual Google penalties, how to avoid seven of the most common ones, plus how to identify and fix.
7 Things to Know About the NEW Google Ads Creative Studio
Should you try the new Google Ads Creative Studio? Learn exactly what it is, how it helps with rich media ad creation, and what to know before you get started.
12 Tips to Create a Compelling YouTube Channel Trailer (+Examples)
Use these eight tips to create a YouTube channel trailer that turns visitors into subscribers, with three tools to help you implement them and plenty of examples!
5 Steps to a Goal-Crushing Lead Generation Process
Learn five ways to improve your lead generation process, using metrics, automation, existing customers, content audits, and your sales team.
7 Free Tools to Design Facebook Ads Like a Pro
No designer? No equipment? No money? No problem. Learn seven free and budget-friendly methods to design Facebook ad creative that gets users to stop, read, and click!
19 Pesky Google Ads Disapprovals and How to Fix Them
Find out 19 Google Ads disapprovals that could be tripping you up, what they mean, and how to fix, appeal, and prevent them!
19 Instagram Reels Ideas to Build Your Brand (With Examples!)
As a business, it’s important to stay in front of your customers where they are, not where we want them to be.
How to Use Google Search Console (the Right Way!) to Improve SEO
Though it's a powerful SEO tool, not enough marketers know how to use Google Search Console to its fullest potential. Learn four ways to use Google Search Console data to rank higher, drive traffic, and produce top-quality content.
25 Lead Magnet Ideas (With Examples!) to Feed Your Funnel
Lead magnets attract potential customers to your business and can be used at all stages of your funnel. Use these 25 lead magnet ideas and tips to win more customers!
Google Marketing Livestream 2021: What You Really Need to Know
Learn what we have decided are the 17 most important announcements of Google Marketing LiveStream 2021—like enhanced conversions, the Shopify partnership, image extensions, local inventory ads, and so much more!
8 Simple YouTube SEO Tips to Rank Your Videos Higher in Search
Get familiar with YouTube SEO and learn eight YouTube SEO tips to start ranking higher in search results.We'll talk about keyword insertion, hashtags, closed captions, and more!
Company Core Values: 200 Examples (+How to Establish Yours)
Company core values are essential for attracting customers, engaging and retaining employees, and driving revenue. Learn six steps for coming up with yours and then gain inspiration from seven real examples and an over-200-word core values list.
