Allison is a digital marketing associate here at WordStream, so she helps manage our own paid search and paid social accounts. She spends most weekends either exploring new bars and restaurants or staying home snuggling her mini Goldendoodle, depending on the season.
The new year is the perfect time to refresh your Google Ads account. In this guide, we share six easy steps to get your Google Ads account ready, including revisiting your list of KPIs, trying manual bidding, and more!