Featured Article
Lead Follow-Up: 7 Steps to Convert More Customers (+Templates)
Learn how to follow-up with leads and turn more prospects into customers.
11 Killer Retail Marketing Tips to Drive Sales Year Round
Retailers are often fighting for attention to get prospects to hit the buy button or come to their brick and mortar storefront to make a purchase. Here are eleven retail marketing strategies to ensure a steady flow of customers, sales, and repeat buyers all year round.
6 Powerful Ways UX Can Affect Your Conversion Rates
Your site's user experience can drastically affect your business's conversion rates. Here are six ways that better user experience design, or UX, can dramatically impact your conversion rates -- positively and negatively.
13 Tips for Creating More Effective Instagram Video Ads
Here's how to make the most of the Instagram video ad format to drive engagement, brand awareness, sales, and leads on this popular social platform, with advice from top ad experts in the field.
How to Link Google Ads & Search Console to Understand Your Paid & Organic Search Relationship
Learn how you can better understand the relationship between your organic and paid search marketing efforts by linking your Google AdWords and Search Console accounts.
The Rise & Fall of Google’s & Zero Search Results Experiment
In an algorithm update that took effect March 13, Google undertook an experiment to deliver a single featured snippet for queries that didn’t demand full search results pages—i.e., “zero search results.” After just a week of live testing, the grand experiment has come to a close. In this post, we take a look at the rise and fall (for now) of Google’s “zero search results.”
8 Common Facebook Ad Myths, Debunked
Advertising on Facebook is among the best ways to get traffic and acquire users, and absolutely anyone can do it. Having spent over $3M on Facebook ads, I can say that some of the common beliefs about Facebook ads are simply myths which were completely crushed by my campaigns’ results. Here are the eight most common myths about Facebook advertising that you should stop believing immediately.
How to Find Social Media Influencers in Your Industry
Did you know 20 to 50 percent of all purchasing decisions are made from word-of-mouth marketing? Social media influencers have huge audiences and tons of sway with their followers. Here's how to find the right influencers in your industry, then convince them to work with you.
8 Marketing Tips for Personal Injury Law Firms
Personal injury law is a highly competitive field, and costs can be high. But there are plenty of ways to make sure your advertising spend delivers a return. Check out these eight effective marketing strategies for personal injury law firms.
5 Creative Ways to Find Things to Write About
For busy writers and content marketers, finding things to write about can be a real challenge. In this post, you'll learn five ways to beat writers' block and come up with new things to write about, including tips on how to get content ideas using keyword tools and topic generators.
7 Direct Response Marketing Techniques to Drive Action NOW
A lot of marketing energy (and money) goes into branding, but that can take years to really pay off. If you want results now, check out these seven examples of direct response marketing campaigns that are bringing in customers right now.
Which Google Shopping Campaign Structure Strategy Works Best?
Deciding how to structure your Google Shopping campaigns can be challenging – particularly if you’ve got thousands of products in your Shopping Product Feed. Here are the top options, plus the pluses and minuses of each campaign structure approach.
9 Non-Newsletter Emails to Keep Your Subscribers Guessing
Hatchbuck's Jonathan Herrick looks at nine non-newsletter emails you should consider sending to your database to keep your subscribers engaged and ensure your brand remains in the forefront of their mind.
Master Multichannel Marketing With Facebook Ads
Multichannel marketing strategies are often completely unrelated, which means you're leaving money on the table. In this post, Empiric Marketing's Brett McHale discusses how you can use Facebook ad audiences, rules, and account structure to improve performance on other platforms.
Using Google’s New Mobile Speed Scorecard & Impact Calculator to Improve Your AdWords Account
Google just released two new free tools to help advertisers succeed on mobile. Today, we’re going to take an in-depth look at both free tools--the speed scorecard and the impact calculator--and discuss how they can be used to lower cost and improve performance in your AdWords account.
How to Optimize Your Marketing Resume Like an SEO Pro
Did you know that your resume will get scanned by an electronic system before a human ever sees it? That's why you have to think like an SEO and optimize your resume with the right keywords for the job. Learn more tips to make sure your marketing resume gets noticed!
Pain Points: A Guide to Finding & Solving Your Customers’ Problems
Learn everything you need to know about discovering your customer pain points and putting them to work.
10 Ways Voice Assistants Are Changing Marketing
Voice technology has been everywhere this year, which means the way consumers perform even the most mundane day-to-day tasks is changing. And as a result, the way brands and marketers interact with said consumers is changing, too. The time respond to this technology is now.
8 Ways to Improve Your Finance & Bank Advertising with AdWords
The financial and banking industries are highly competitive, and costs for advertising can be high. But that doesn't mean you can't advertise! Here are are eight smart, data-driven strategies to make your bank advertising a success.
33 Instagram Captions That Will Break Your Like-Ometer
Want to learn how to generate tons of likes on your Instagram posts? In this post, we run through 33 hilarious Instagram captions, and teach you how to adapt those captions to your own content. Get ready for more Instagram likes, followers, and fans!
Google Ads Event Tracking Made Easy
AdWords custom event tracking is an amazing way to quantify all those valuable actions taken on your website that regular old conversion tracking can’t capture. Today, senior paid marketing strategist Griffin Nauss discusses custom event tracking setup.
How to Save the World with Cause-Related Marketing (+6 Examples)
Many of the most effective marketing campaigns share a philanthropic angle. Learn how to leverage cause-related marketing techniques to raise awareness for worthy causes and nonprofits working to make a difference. Includes tons of real-world examples to inspire your campaigns.
7 Ways to Stop Burning Your Google Ads Budget
Using Google AdWords is the only way to ensure that your brand appears at the very top of the page when people are searching for products or services like yours. But it's easy to waste money on AdWords. Make sure you're following these practices to get ROI from your AdWords buys.
How Will Chrome’s New Ad Blocker Impact Your Ads?
Google just launched a new ad blocker for Chrome. Its primary purpose is to combat and eradicate poor mobile browsing experiences, but how will it affect your advertising? Here’s what the new Chrome ad filter is actually going to do (and how it’s going to do it).
4 SEO Survival Tips for the Voice Search Revolution
ComScore has predicted that by 2020, 50% of all searches will be via voice and 30% of searches will take place without a screen. How can you optimize your site for the voice search revolution? Check out these four SEO survival tips.
When (And When Not) to Use Facebook Split Testing for Maximum Impact
A/B split testing is a big part of the advertiser's life, and Facebook ads are no exception. Facebook's creative split testing feature makes it easier to run statistically significant tests, but check out these dos and don'ts so you can make the most of your Facebook ad tests.
10X Your A/B Testing with Google Ads Variations
Google AdWords Ad Variations help advertisers test fresh copy at scale. But first you need to know how to use them. Learn about the three different types of AdWords text ad variations, how to implement them, and some unique ideas for testing brand new, high CTR ad copy in your account!
