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7 Huge Content Marketing Challenges in 2025 (+How to Overcome Them)
Content marketing is getting harder. Here are the top hurdles you need to know, plus what to do to clear them with ease.
The Indispensable Welcome Email and How to Get It Right
Welcome emails have on average 4x the open rate and 5x the click-through rate of a standard email marketing campaign. Here's how to build a welcome email that works!
9 Mind-Bending Ways to Use Psychographics in Your Marketing
Find out how the fascinating field of psychographics can unlock a whole new world of possibilities in your marketing campaigns with these nine tips.
7 Things We Learned from 31 Days of A/B Headline Testing
Do headline analyzers actually work? We analyzed and tested all our headlines for one month to find out. Here are seven things we learned about writing super-clickable headlines.
These 4 Forgotten Google Ads Best Practices Still Matter – Here’s Proof
In the rush to implement Expanded Text Ads, many advertisers forgot to implement some of the industry’s oldest best practices. These forgotten PPC best practices still matter!
How to Do Keyword Research: The Easy, Step-by-Step Guide
Intimidated by the prospect of keyword research? Don't be! This guide tells you exactly how to do keyword research for SEO, PPC, content, and competitors! Plus we share our five favorite keyword research tools.
Positive vs. Negative Ads: Which Works Better?
Sentiment, whether positive, negative, or neutral, can have a major impact on the performance of your AdWords campaigns. Check out these tips and examples to help you test emotion in your text and display ads.
6 Landing Page Test Ideas You Need to Try
Need more conversions? Then you need to be testing your landing pages! Here are six data-based A/B testing ideas that can get you more conversions from your landing pages.
Email Marketing vs. Social Media Ads for Sales & Promotions
Many companies rely on email marketing for promotions, while others swear by social media ads. But the truth is both of these tactics can help you reach your sales goals.
33 CRO & Landing Page Optimization Stats to Fuel Your Strategy
From navigation menus to form fields to CTA's, effective landing page formulas can be tough to crack. Learn how to maximize your conversion rates with these 33 landing page optimization stats.
5 Ways to Use Facebook Ads to Take Down Your Competitors
At least one of Facebook’s 5 million advertisers is your direct competitor. Let’s dig into five effective ways you can use Facebook ads for competitive advertising to take them down.
The Ridiculously Awesome Guide to Facebook Live
Live video is huge for brands, but small businesses can take advantage too! Learn how and why to use Facebook Live for marketing, including tons of tips and best practices, in this guide.
10 Companies Using Machine Learning in Cool Ways
Machine learning is one of the most exciting technological developments in history. What are some examples of machine learning and how it works in action? Find out how these 10 companies plan to change the future with their machine learning applications.
All of Google’s Recent Changes to the Mobile SERP
Google has been mixing up the mobile SERP, introducing new features like sitelink carousels and lots of new mobile ad types to keep both users and advertisers happy. Learn more
How to Get Your Piece of the Search Impression Share Pie
Learn all about search impression share in AdWords: why it's important, what it means for your account, and what to do when you're losing impression share to budget or rank.
10 Ways to Get More Mileage from SlideShare
SlideShare is a powerful -- and underused -- marketing tool. Find out everything you need to know about leveraging SlideShare to drive traffic and engagement.
13 of Our Best Local Marketing Tips…Ever!
Marketing and advertising effectively as a local business can be hard. Check out WordStream's 13 best local marketing tips ever and get ready to rock the local SERP.
The Feed Is Coming. Here’s How Google Could Monetize It
The feed is Google’s answer to Facebook’s News Feed. As of now, there are no public plans to use the feed as an advertising platform; here's how Google might go about monetizing it.
11 Examples of Great Customer Testimonial Pages
These 11 companies show how powerful customer testimonials can be, and how to make the most of them.
Best New Online Advertising Features of 2017 (So Far)
Highlighting 2017's best new online advertising features across search and social ad channels, including some potentially paradigm-shifting features to try in your digital marketing campaigns!
How to Use Google’s New Showcase Shopping Ads (First Click Free!)
Google just quietly released a new ad format for e-commerce businesses, Showcase Shopping Ads. Learn when and why to use this new ad format and how to optimize showcase shopping ads for success.
The Freelancer’s Totally Fun, Definitely Not Boring Guide to Taxes
Navigating the U.S. taxation system as a freelancer can be a nightmare. This guide will tell you how to pay quarterly estimates, what you can and can't deduct and more helpful info to make your life easier.
Hack Your Sales Funnel with Facebook Interest & Behavior Targeting
Learn how to build new Facebook audiences from scratch using manual targeting methods that help you find your best, most conversion-ready audience through interest and behavior targeting.
6 Free Resources for Industry-Specific Marketing Benchmarks
One of the hardest parts of marketing is reporting and proving your success to higher-ups. These free sources of marketing benchmarks will help you measure your success against other businesses in your industry.
13 Power Tips for #Winning Mobile Ad Copy
Your customers are on mobile, and if you want MORE customers, you need to write ads that speak to the context and experience of the mobile user. Here's how!
The Highest CPC Keywords in Canada
The most expensive AdWords keywords in Canada include keywords related to immigration (super visa insurance) and small business operations (POS systems, calling software, merchant accounts). Learn more!
The Top 25 Costliest Keywords in South Africa
What keywords demand the highest bids and costs per click (CPC's) in the ZAR currency? Check out the top 25 most expensive AdWords keywords, South Africa Edition!
