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9 Overlooked Marketing Budget Leaks (+How to Plug Them)
Locate nine common budget leaks that derail your marketing and learn how to fix them.
7 Hard Truths About SEO in 2018
SEO is always changing, and you can bet the SEO landscape won't get any simpler in 2018. Here are seven hard truths you need to accept about SEO right now, including the importance of site speed, video, the mobile-first index, and more.
6 Must-Have Tools For Managing Your Digital Marketing Agency
Using relevant tools and software to manage and automate your processes as much as possible is the key to running a successful digital marketing agency. In this post, we'll review the technology you need in order to stay focused on your customers.
Every Important Google Algorithm Update Since 2003
Google's search algorithm has evolved quite a bit over the years. Here's a to-date history of every important Google algorithm update since 2003.
Social Media for Nonprofits: 6 Ways to Make a Difference
Learn what makes these eight nonprofit organizations such social media powerhouses and how to leverage their techniques to spread your message
How to Make (Real, Mobile) Call-Only Ads on Bing
Bing Ads has call extensions, but the platform doesn't offer a call-only ad type. Learn how to hack together some Bing call-only ads using a combination of call extensions, bid adjustments, and a bit of cleverness.
9 Quality Sources for Beautiful Landing Page Templates
Check out nine places to grab free landing page templates that look great, are easy to use, and are designed for conversions whatever your industry.
Google Releases Life Events Targeting to Everyone!
Life events targeting in AdWords is now available to everyone! Learn how and why to target audiences going through important life events like marriage, graduation, or moving.
Google Customer Match Expands to Include Targeting by Phone Number & Address
As great as customer match is though, not all advertisers have a large list of emails for their customers or prospects to target their ads. Even when they did, Google wasn’t able to match every email to a user on their network.
How to Make Facebook Ads Work for Your SaaS Business with a Google Survey
Facebook ads are tricky for SaaS companies, but they can be amazingly powerful. Find out how to use a simple Google survey to gather invaluable data to inform your Facebook ad strategy.
10 Must-Know Holiday Marketing Stats
The ho-ho-holidays are upon us! Refine your holiday marketing strategy with our top 10 holiday marketing stats.
The Complete Guide to Advertising on Instagram
Ready to get started with your first Instagram advertising campaign? Check out this complete guide to creating Instagram ads that convert, including set-up tips and tricks to increase ROI.
4 Super-Useful New Google Ads Features You Need to Try
Google just unleashed 4 super-useful new AdWords features to help you improve performance in every cranny of your paid search account. Here's everything you need to know about them.
How to Make Paid Search & Social Media Marketing Work Together
Combining a PPC campaign with social media promotion can be amazingly effective. Learn how you can strategically combine your efforts on multiple channels to reach your audience where they are.
9 Ways to Lower Your Facebook Ad Costs
Real businesses share their tactics for keeping Facebook ad costs low while maintaining top performance.
7 Ways to Write More Engaging, Compelling Website Copy
Dry, boring web copy? No longer! These seven actionable tips will help you write better, more effective website copy, no matter what kind of site you run.
The Inverted Unicorn Ad Targeting Strategy that Doubles Facebook Relevance Score
Need to increase your Facebook relevance score? Check out this creative ad targeting strategy that can help you reach the right audiences and double your CTR and relevance score!
The 8 Best Tools for Finding Competitor Keywords
Need to see what keywords your competitors are using? Check out these eight powerful tools you should incorporate into your competitive keyword research workflow.
Complete Beginner’s Guide to Account-Based Marketing (ABM)
85% of marketers who measure ROI describe account-based marketing as delivering higher returns than any other marketing approach! How does account-based marketing work? Learn the basic principles and best practices of ABM.
74 Super-Useful Facebook Statistics for 2026
Want to find out the best time to post on Facebook? How about the average cost of Facebook ads in your industry? Start optimizing your social strategy for 2018 with these 75 super-useful Facebook stats.
Bing Ads Benchmarks for YOUR Industry
Curious how you're doing in Bing Ads? Find average click through rate (CTR), conversion rate, cost per click, and cost per action in Bing Ads campaigns across 18 popular industries.
3 Underrated Metrics That Will Improve Your PPC Performance
Learn how measuring revenue per session, bounce rate, and conversion rate by audience segment can make your PPC campaigns 10x more effective for your business.
How to Create Amazing Facebook Audiences You Can Actually Sell To
Who should you target on Facebook, and how? In this guide you'll learn how targeting on Facebook works, how to create Facebook audiences that will actually want to buy your stuff.
4 Ways Facebook Messenger Ads Are Awesome (& How to Set Them Up)
What are Facebook Messenger Ads? How can you use them to drive sales, increase conversions and qualify leads? Today you'll learn everything you need to know about this exciting new ad type.
Case Study: Google Search Ads vs. Facebook Ads for a Small Local Business
By testing and trialling both Facebook ads and Google search ads as part of the marketing mix, you can find what works best for you. Here's what happened for a small local business.
5 Content Promotion Strategies to Drive More Traffic While Writing Less
Some content marketers spend nearly 80% of their time promoting content, and only 20% creating it. Find out what ratio you should be shooting, and discover some new strategies to promote your content.
What’s the Deal with Quora Ads? How-To + Case Study
What's the deal with Quora ads? Do they work? Learn the ins and outs of Quora ads with this helpful how-to guide, plus a look at our own results with the platform!
