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9 Overlooked Marketing Budget Leaks (+How to Plug Them)
Locate nine common budget leaks that derail your marketing and learn how to fix them.
The 7-Step Guide to Creating Amazing Cornerstone Content
Cornerstone content is high-value, foundational content that drives traffic, builds brand awareness, and feeds your funnel. Learn how to create a cornerstone content piece from top to bottom.
6 Examples of Subliminal Advertising, from Spooky to NSFW
What is subliminal advertising? Does it even work? Let's take a look at the history of subliminal messages in ads with six weird, sometime shocking examples.
7 Ways Email Signatures Can Drive Signups, Follows, and Conversions
Email signatures are an effective yet underutilized tool to drive sales, social follows, and conversions. Find out how in this comprehensive guide.
Using Your Proposal as a Sales Tool: 5 Tips for Agencies
Most agencies we speak with struggle to find new clients. Put another way, they struggle with sales. Learn how your proposals can actually help solve this problem.
8 Ways to Make the Most of Your AdWords Keywords
Once you've found the right keywords for your AdWords campaigns, what's next? Check out these smart tips for getting more leverage from your AdWords keywords at lower overall costs.
How to Write a Cover Letter for a Job Application
Don't even think about skipping the cover letter when you're applying for a job! Here's how to write a great cover letter for a job application and land that crucial first interview.
How to Pass the Google AdWords Certification Exam: 7 Tips from Newly Certified Professionals
Need a little help preparing for the AdWords certification exam? Learn helpful info on how to pass the AdWords exam from recently certified professionals, including study tips and more.
The Beginner’s Guide to Duplicate Content
What is duplicate content and why does it matter for SEO? How can you find duplicate content issues on your site, and what should you do to fix the problem? Read on to get the full rundown.
10 of the Most Innovative Chatbots on the Web
Here's how 10 of the most innovative chatbots on the web are transforming the ways in which we interact online.
How to Identify Your Most Valuable Keywords (& Find More)
When it comes to immediate optimization you’re caught between a rock and a hard place… Unless you shift your focus to Click-Through Rate. Learn how to identify high-value, high-CTR keywords in your AdWords account and beyond.
10 Things You Need to Know About the EU General Data Protection Regulation
Worried about the European Union's General Data Protection Regulation and how it might affect you? We've got you covered with a full explainer of the EU GDPR.
How to Create Facebook Ads That Look (and Perform!) Great
Here it is, your complete Facebook ads guide! Here's what you need to know to create great-looking and effective Facebook ads, with tips on how to find attention-grabbing images for your ads, Facebook ad type specs and more helpful info.
How to Win New PPC Accounts: 5 Approaches for Agencies
Adding paid search as a revenue stream is a no-brainer for digital marketing agencies. Here are five things you should say to your prospects as well as new and existing clients to introduce them to PPC.
The Beginner’s Guide to B2B Facebook Advertising
B2B Facebook Advertising represents a massive business growth opportunity if you know what you're doing. Learn the fundamentals, from campaign and ad set creation to developing hyper-targeted audiences, with this beginner's guide.
8 Popular Landing Page Designs: Which Types Work Best?
Which landing page designs are most effective? Long or short? Flat, minimalist design? Video landing pages? In this comprehensive guide, Dan Stelter settles this age-old question once and for all.
Ethical Marketing: 5 Examples of Companies with a Conscience
What is ethical marketing? Find out why and how these five companies with a conscience are making sales and a real difference at the same time.
What’s a Good Quality Score for Each Type of Keyword?
What's a good Quality Score in AdWords? As usual, it depends, but we can set different Quality Score benchmarks for different keyword types: brand, low-intent, high-intent and competitor keywords.
8 Advertising Tips for Electricians & Other Tradesmen
Digital advertising can be challenging for tradesmen and blue-collar professionals, but these eight tips will help you find more clients and get return on your online advertising spend.
Should You Pivot to Video? Pros & Cons of Video Content Marketing
Thinking about pivoting to video? Video content isn't for everyone. In this post, learn everything you need to know about the pros and cons of video content marketing.
Facebook Relevance Score: 4 Key Facts to Know
Understanding Relevance Score is the key to understanding and dominating Facebook advertising. Learn what Facebook Ad Relevance Score is, how it’s calculated and what you can do to improve your score.
How Much Are Mobile Brand Searches Really Worth? (Data)
It's not obvious, but branded searches are actually big business, for both Google and for brands. How much are they worth, and how will the move to mobile change the way we think about brand searches?
Complete Beginner’s Guide to Advertising on Amazon
Thinking about advertising on Amazon? This comprehensive guide explains everything you need to know, including types of Amazon ads and strategies for optimizing your Amazon ad campaigns.
5 Easy Ways to Write an Irresistible Introduction
Whatever you're writing, it needs an introduction. But HOW do you write it? Here are five easy ways to write irresistible introductions that hook your reader immediately.
How to Drive More Ecommerce Sales with Your Product Pages
If you're sending paid traffic to your ecommerce product pages, you need to make sure they're operating like dedicated landing pages in order to maximize your ecommerce sales! Here's how.
How to Compete with Big Spenders in Google Ads (Without Spending More $)
According to our data, businesses with big AdWords budgets are doing better by almost every PPC metric - ouch! But even on a smaller budget, you can win just by copying what big spenders do. Here's how.
The Last Guide to Facebook Ad Account Structure You’ll Ever Need
Whether you’re trying to drive traffic to your site or get conversions, your Facebook ad account structure matters! These methods of structuring your account are essential to your account’s overall health.
