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9 Overlooked Marketing Budget Leaks (+How to Plug Them)
Locate nine common budget leaks that derail your marketing and learn how to fix them.
Google Announces Major Changes to Ad Rotation Settings
Ad testing is important, and Google is simplifying the options you have when testing multiple ads within an ad group. Here's what you need to know about optimizing your AdWords settings moving forward.
5 Ways to Build a Video Culture at Your Company
Want your company, across departments, to embrace video? Here are five simple, actionable ways you can create and build a video culture at your company.
13 Super-Effective Behavioral Segmentation Strategies (With Examples!) to Try Now
Here are 13 ways brands and marketers can use behavioral segmentation and targeting to build smarter, more cost-effective marketing campaigns, with examples and data to back it up.
How I Achieved a 48% Success Rate Using Twitter for Link Building
Tired of low link building success rates? Find out how we leveraged Twitter for outreach to receive an insane 48% of the links we asked for.
The Google Fred Update: Why It Matters and What to Do
What was the Google Fred algorithm update, and why should you care about it? Read on to find out which sites were affected by Fred and how to react as a site owner or SEO.
10 Self-Editing Tips that Will Make You a Better Writer
Want to be a better writer? Then get better at self-editing! Here are seven bad writing habits to avoid and three ways to make any first draft of your writing better.
24 Instagram Marketing Tools for More Followers, Likes & Sales
Instagram isn’t an option for marketers, it’s a necessity. And there are plenty of tools, many of them free, to help you create better Instagram posts! Use these Instagram marketing tools for filtering, scheduling, analytics and get a more beautiful, likable Instagram feed.
The Indispensable Welcome Email and How to Get It Right
Welcome emails have on average 4x the open rate and 5x the click-through rate of a standard email marketing campaign. Here's how to build a welcome email that works!
9 Mind-Bending Ways to Use Psychographics in Your Marketing
Find out how the fascinating field of psychographics can unlock a whole new world of possibilities in your marketing campaigns with these nine tips.
7 Things We Learned from 31 Days of A/B Headline Testing
Do headline analyzers actually work? We analyzed and tested all our headlines for one month to find out. Here are seven things we learned about writing super-clickable headlines.
These 4 Forgotten Google Ads Best Practices Still Matter – Here’s Proof
In the rush to implement Expanded Text Ads, many advertisers forgot to implement some of the industry’s oldest best practices. These forgotten PPC best practices still matter!
Positive vs. Negative Ads: Which Works Better?
Sentiment, whether positive, negative, or neutral, can have a major impact on the performance of your AdWords campaigns. Check out these tips and examples to help you test emotion in your text and display ads.
6 Landing Page Test Ideas You Need to Try
Need more conversions? Then you need to be testing your landing pages! Here are six data-based A/B testing ideas that can get you more conversions from your landing pages.
Email Marketing vs. Social Media Ads for Sales & Promotions
Many companies rely on email marketing for promotions, while others swear by social media ads. But the truth is both of these tactics can help you reach your sales goals.
33 CRO & Landing Page Optimization Stats to Fuel Your Strategy
From navigation menus to form fields to CTA's, effective landing page formulas can be tough to crack. Learn how to maximize your conversion rates with these 33 landing page optimization stats.
5 Ways to Use Facebook Ads to Take Down Your Competitors
At least one of Facebook’s 5 million advertisers is your direct competitor. Let’s dig into five effective ways you can use Facebook ads for competitive advertising to take them down.
The Ridiculously Awesome Guide to Facebook Live
Live video is huge for brands, but small businesses can take advantage too! Learn how and why to use Facebook Live for marketing, including tons of tips and best practices, in this guide.
10 Companies Using Machine Learning in Cool Ways
Machine learning is one of the most exciting technological developments in history. What are some examples of machine learning and how it works in action? Find out how these 10 companies plan to change the future with their machine learning applications.
All of Google’s Recent Changes to the Mobile SERP
Google has been mixing up the mobile SERP, introducing new features like sitelink carousels and lots of new mobile ad types to keep both users and advertisers happy. Learn more
How to Get Your Piece of the Search Impression Share Pie
Learn all about search impression share in AdWords: why it's important, what it means for your account, and what to do when you're losing impression share to budget or rank.
10 Ways to Get More Mileage from SlideShare
SlideShare is a powerful -- and underused -- marketing tool. Find out everything you need to know about leveraging SlideShare to drive traffic and engagement.
13 of Our Best Local Marketing Tips…Ever!
Marketing and advertising effectively as a local business can be hard. Check out WordStream's 13 best local marketing tips ever and get ready to rock the local SERP.
The Feed Is Coming. Here’s How Google Could Monetize It
The feed is Google’s answer to Facebook’s News Feed. As of now, there are no public plans to use the feed as an advertising platform; here's how Google might go about monetizing it.
11 Examples of Great Customer Testimonial Pages
These 11 companies show how powerful customer testimonials can be, and how to make the most of them.
Best New Online Advertising Features of 2017 (So Far)
Highlighting 2017's best new online advertising features across search and social ad channels, including some potentially paradigm-shifting features to try in your digital marketing campaigns!
The Freelancer’s Totally Fun, Definitely Not Boring Guide to Taxes
Navigating the U.S. taxation system as a freelancer can be a nightmare. This guide will tell you how to pay quarterly estimates, what you can and can't deduct and more helpful info to make your life easier.
