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How to Use the Facebook Ads Audience Overlap Tool (to Save Money!)
Learn how to run and read the Facebook ads audience overlap tool, and get tips for using it to save on spend.
The 8 Coolest Ad Targeting Features in Marketing Right Now
The ad targeting options available to marketers these days are staggeringly powerful. Here are Larry Kim's eight favorite targeting features in PPC and social media marketing.
The PPC Success Report, Now with Bing Ads Reporting
Bing Ads advertisers, you're in luck! The PPC Success Report now includes comprehensive Bing Ads data and analysis. Learn more...
Everything You Need to Know About the Google/Alphabet Move
Want to know what's going on with Google and Alphabet? Here's everything you need to know about Google's new parent company.
Google Rolling Out New Structured Snippets Ad Extension
Google is rolling out a brand new ad extension, Structured Snippets. Find out what you need to know about using the new AdWords extension here!
Our 10 Best Landing Page Tips & Tricks Ever
In this post, we count down our top 10 landing page tips and tricks ever!
Google Display Network Now Auto-Converts Text Ads into ‘Richer Text’ Image Ads
We've confirmed that Google is now automatically converting text ads into richer image ads for the Display Network. Learn more about how it works!
3 No-Brainer Ways to Stop Wasting Your AdWords Budget
Need help with AdWords budget management? Learn three easy, no-brainer ways to get more out of your PPC advertising spend.
The 5 Elements of a Strong Inbound Marketing Strategy
Disruptive outbound techniques convert at a much lower rate than inbound marketing strategies. These are the 5 elements of a strong inbound marketing strategy you should be using!
99 Online Marketing Tools You Won’t Be Able to Live Without
If you want to be the best at your online marketing job, you need the best online marketing tools! Check out our round-up of the top 99 online marketing tools you simply can't live without for PPC, SEO, social media, content marketing and more...
18 Signs You Are a Digital Marketer
18 struggles only digital marketers experience. If you work in paid search these memes will definitely resonate with you.
NEW Automated Shopping Extensions for AdWords
Google AdWords just announced the release of new Automated Shopping Extensions -- learn how automated extensions can make your Shopping ads more clickable!
3 Cool Things You Can Do with Ad Customizers
Ad customizers dynamically update your ad without you having to move a muscle. Check out three very cool things that you can do with ad customizers.
5 Real-Life Landing Page Split Test Ideas
Split tests are a crucial aspect of conversion rate optimization for landing pages. These five real-life lessons will help you create better landing page split tests.
4 Powerful Ways to Eliminate Click Fraud in Your Account
When we speak with advertisers who are debating whether to explore paid search, one of the biggest sources of hesitation is click fraud. It may sound like paranoia, but it’s actually a valid concern for many PPC practitioners. Learn all about click fraud and what to do about it in this post.
3 Stupid-Easy Ways to Increase Your Ad CTR
Life is tough enough. Dealing with low click-through rates on your PPC ads shouldn’t add to your stress. We’ve got you covered with three ridiculously easy ways to increase the CTR of your ads. Get more clicks and get excited about reporting!
Get Your High-Quality Google Ads Report in 15 Minutes [Free Template]
Google Ads reporting can be tricky if you don’t have the right tools or you’re not a data expert. Learn how to create a fully customizable Google Ads report for your clients. Or just download our ready-made free Google Ads report template!
The New & Improved Way to Audit Your PPC
Need a PPC audit? The WordStream AdWords Performance Grader is fast, easy and free -- and now delivers a better PPC audit than ever.
How to Increase Conversion Rates Without Touching A Landing Page
Stop spending all day on tiny landing page optimizations! Here are five alternate ways to *seriously* increase conversion rates.
1 in 5 Calls to Your Business Are Abandoned: Here’s How to Save Them
Did you know 1 in 5 calls to your business are abandoned? Find out how to lower your call abandon rates with these strategies.
7 Super-Smart PPC Tips for Higher Education Marketing
With expensive keywords, long sales cycles, and advertising regulations, higher education marketers face many challenges. Check out seven tactics every higher education marketer should be using to succeed with PPC.
34 Killer PPC Ad Templates with Crazy High CTRs
PPC ad writing can get pretty tedious! Don't get stuck! Use these templates to quickly and easily write PPC ads proven to work!
Sorry, Google, Account-Level Quality Score Still Exists
Google announced that Quality Scores for new keywords would default to 6, but we know account level quality score still exists! Here's why it matters.
Google Transforms Dynamic Search Ads: Say Goodbye to Keywords!
Google announced a complete redesign of Dynamic Search Ads, which takes keyword management out the equation opting for targeting by categories taken from the products and services sold on your website.
7 Best Practices for Perfect Landing Page Forms
Landing page forms are one of the most important parts of a landing page. Here are seven best practices you should follow to increase the conversion rates of your forms.
3 Keys to Better Keyword Analysis
Keyword analysis is one of the most important steps in your PPC workflow. Learn three ways to do better keyword analysis for your paid search campaigns.
The Top 10 Paid Social Media Hacks of All Time
The secret to lowering ad costs is increasing engagement. In this guide, social expert Larry Kim offers 10 tips to create truly stellar social media campaigns in Facebook, Twitter, and Instagram.
