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The Most Popular Marketing Resources in 2025 (Exclusive Data!)

We surveyed over 500 businesses to find out where they go for marketing resources and insights. Get the full breakdown.

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Stop Paying for Accidental Mobile Clicks! 3 Ways Google Has Improved Click Quality

Google has made strides in preventing accidental mobile clicks. Check out the 3 improvements they've made to prevent inflated clicks to improve the user and advertiser experience.

Complete Guide to the NEW AdWords Certification Test

For those of you contemplating getting your AdWords certification or looking to get re-certified, we've created this guide to provide everything you need to know about the process, since it has drastically changed over the last few years. Get studying!

Average Cost per Click by Country: Where in the World Are the Highest CPCs?

Location, location, location! In search, we know that users search for different things in different states and that the average cost per click advertisers pay differs by state too. In this post, we rank 97 countries in order of highest average cost per click to lowest average cost per click.

Behold the Amazing Power of Twitter Hashtags

Why use Twitter hashtags? Because they can dramatically increase your reach! See the power of trending hashtags in action.

Larry Kim
July 1, 2015 | Social Media

Landing Page Relevance: Can You Optimize for Quality Score?

Is landing page relevance really that important, and can you optimize landing pages for Quality Score?

Dan Shewan
July 1, 2015 | Landing Pages

Law Firm Marketing: 9 Tips for Winning More Clients with PPC

Law is one of the most challenging and expensive industries to market, but your firm won't survive without a steady flow of new leads and clients. Follow these 9 marketing tips for law firm and lawyers to win more clients with AdWords.

6 Landing Page Tools to Save Your Conversion Rates

These seven free or cheap landing page tools will help you create, fix, test or improve your landing pages to boost conversion rates.

Megan Marrs
June 24, 2015 | Landing Pages

6 Ways to Learn Google Ads Without Getting Certified

There are plenty of ways to get to grips with Google Ads! Some of these resources focus primarily on the basics, whereas others deal with a mix of beginner, intermediate, and advanced topics--so there’s something for everyone!

6 Stupid Marketing Metrics That Need to Die

Despite it being the year 2015, many marketers are evaluating the success of their efforts by metrics that should have died years ago. Here are six marketing metrics that simply must die.

Larry Kim
June 18, 2015 | Marketing Ideas

PPC Worst Practices: 5 "Smart" Strategies That Are Actually Dumb

Some supposed best practices in PPC are actually worst practices! Don't commit these five outdated paid search sins.

Google Makes Strides in Tracking Cross-Device Conversions Across the Web

Did you know 90% of people move between devices to accomplish a goal? Google’s DoubleClick announced they are now going to provide marketers cross-device measurement to all of their campaigns across the web.

5 Tips for Running an A/B Test on a Budget

A/B testing is like eating your vegetables. Here are our top 5 A/B testing tips for small businesses or marketers working on a budget.

Meg Lister
June 16, 2015 | Conversion Rates

Landing Page Inspiration: 19 Landing Page Examples for 2019

Need a little landing page inspiration to spark your creativity? Feast your eyes on 19 of the best landing pages we've ever seen!

Dan Shewan
June 15, 2015 | Conversion Rates

Bidding on Competitors’ Brands: Pros, Cons & Common Mistakes

Do you bid on your competitors' brand searches in AdWords? This is a powerful online advertising strategy, but make sure you know the pros and cons of competitive bidding, and don't make these common mistakes.

7 Insightful Tips for Super-Effective Local PPC

It can be tempting to focus on nationwide campaigns, but local PPC is powerful enough for most small businesses. Here's how to excel at local PPC.

The 19+ Best Marketing Podcasts: Learn With the Pros

Looking for marketing podcasts to listen to while driving or at the gym? Here are our 18 favorite marketing podcasts to entertain you while you learn.

Megan Marrs
June 10, 2015 | Marketing Ideas

5 Tactics to Become an Outstanding Public Speaker

Does the thought of public speaking make you sick to your stomach? I feel your pain! Follow these tips to get over your fear and become a phenomenal pubic speaker.

AdWords Is a Game. Here’s How to Win

As Larry Kim once said, AdWords is just a game. It is - and you can win AdWords by recognizing who your real competition is.

6 Shocking Things Google Revealed About the Future of AdWords at SMX

Google's VP of Product Management, Jerry Dischler, revealed some shocking changes coming to AdWords at SMX Advanced in Seattle. Find out the 6 most impactful things to stay ahead of your competition.

The Most (& Least) Expensive States for PPC – New Data

What's the average PPC cost in your state? A new infographic from WordStream reveals the average CPC in all 50 US states.

3 Common AdWords Ad Disapprovals That Have Nothing to Do With the Advertiser

Google can be ruthless when it comes to AdWords ad disapprovals - but it's not always the fault of the advertiser.

Growth Hacking 101: What It Is and How to Do It

What is growth hacking? Learn all about this new marketing technique startups and entrepreneurs are using to grow their businesses FAST.

Product Pages 101: 9 Tips for Killer E-Commerce Landing Pages

Struggling to get online conversions? Follow these 9 tips to improve your product pages and drastically increase sales from e-commerce landing pages.

Ask the Experts: What’s the Perfect Way to Structure an AdWords Account?

What's the perfect way to structure an AdWords account? WordStream's Margot da Cunha tells you everything you need to know in the latest installment of "Ask the Experts."

Using Emojis in Ad Text Boosts CTR!

WordStream's resident data scientist Mark Irvine discovered that some advertisers have been including emojis in their ad text. Here's why it's a great idea.

How a Stupid Marketing Quiz Can Actually Drive Leads

Goofy quizzes are some of the most popular, shareable content out there. But can marketing quizzes actually drive leads and sales?