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9 Ways to Truly Differentiate Your Content in an AI World
Differentiating your content is critical to compete with the speed of AI. See how nine pros do it.
3 Tips for Ranking in the Featured Snippet (AKA Position Zero)
Getting into Google's featured snippet is like ranking in position zero! Learn how to get featured snippets in Google and earn tons of organic traffic.
The Rise of Ad Blockers: Should Advertisers Be Panicking?(!!)
Ad blockers have been around for years, but online advertisers all over the world have been freaking out about these software programs lately. Some news websites have even gone as far to say that ad blockers will herald the end of the Internet as we know it.
10 Remarketing Facts that Will Make You Rethink PPC
Think retargeting is creepy or doesn't work? Think again! We have REAL data that proves remarketing ads work way better than you believe. Check out these 10 mind-blowing facts that will change the way you think about remarketing campaigns.
3 Stupid-Easy Ways to Combat Ad Fatigue
Whether we like it or not, we’ve all been fatigued by advertisements. Whether it’s the ugly billboard you see day after day on your commute to work or the pop-up to “take advantage of the CAR SALE before it’s TOO LATE!” that keeps appearing when you’re reading the news online.
Google Announces AdWords Customer Match Targeting
In the past, advertisers have had to rely on demographics & affinities provided by Google, or past online actions to target users in AdWords. Customer Match allows advertisers to now create and target a custom user audience simply by uploading a list of email addresses.
Room Service! 7 Essential Hotel Marketing Strategies
When I was thinking of how best to open this post on hotel marketing strategies, several possibilities occurred to me. I could’ve made a pithy reference to The Eagles’ seminal 1976 single “Hotel California.”
A Quick Guide to Google Ads App Campaigns
Google Ads app campaigns (formerly universal app campaigns) are highly effective ways to promote your mobile apps across the web. Learn more!
9 Money-Making PPC Tips for Retail Marketing
The top 9 ways to roast your retail competition and run effective shopping and search campaigns.
How to Create Buyer Personas That Are Scary Accurate
Creating buyer personas is one of the best ways you can get inside your ideal customers' head and really understand who they are, and how to sell to them.
How Much Does Facebook Advertising Cost? A Definitive Guide
A common question that arises when discussing Facebook advertising, generally right after "Do Facebook ads work," is “How much do Facebook ads cost?” We answer that question and much, much more in this all-encompassing guide to Facebook advertising.
The 8 Coolest Ad Targeting Features in Marketing Right Now
The ad targeting options available to marketers these days are staggeringly powerful. Here are Larry Kim's eight favorite targeting features in PPC and social media marketing.
The PPC Success Report, Now with Bing Ads Reporting
Bing Ads advertisers, you're in luck! The PPC Success Report now includes comprehensive Bing Ads data and analysis. Learn more...
Everything You Need to Know About the Google/Alphabet Move
Want to know what's going on with Google and Alphabet? Here's everything you need to know about Google's new parent company.
Google Rolling Out New Structured Snippets Ad Extension
Google is rolling out a brand new ad extension, Structured Snippets. Find out what you need to know about using the new AdWords extension here!
Our 10 Best Landing Page Tips & Tricks Ever
In this post, we count down our top 10 landing page tips and tricks ever!
Google Display Network Now Auto-Converts Text Ads into ‘Richer Text’ Image Ads
We've confirmed that Google is now automatically converting text ads into richer image ads for the Display Network. Learn more about how it works!
3 No-Brainer Ways to Stop Wasting Your AdWords Budget
Need help with AdWords budget management? Learn three easy, no-brainer ways to get more out of your PPC advertising spend.
The 5 Elements of a Strong Inbound Marketing Strategy
Disruptive outbound techniques convert at a much lower rate than inbound marketing strategies. These are the 5 elements of a strong inbound marketing strategy you should be using!
99 Online Marketing Tools You Won’t Be Able to Live Without
If you want to be the best at your online marketing job, you need the best online marketing tools! Check out our round-up of the top 99 online marketing tools you simply can't live without for PPC, SEO, social media, content marketing and more...
18 Signs You Are a Digital Marketer
18 struggles only digital marketers experience. If you work in paid search these memes will definitely resonate with you.
NEW Automated Shopping Extensions for AdWords
Google AdWords just announced the release of new Automated Shopping Extensions -- learn how automated extensions can make your Shopping ads more clickable!
3 Cool Things You Can Do with Ad Customizers
Ad customizers dynamically update your ad without you having to move a muscle. Check out three very cool things that you can do with ad customizers.
5 Real-Life Landing Page Split Test Ideas
Split tests are a crucial aspect of conversion rate optimization for landing pages. These five real-life lessons will help you create better landing page split tests.
4 Powerful Ways to Eliminate Click Fraud in Your Account
When we speak with advertisers who are debating whether to explore paid search, one of the biggest sources of hesitation is click fraud. It may sound like paranoia, but it’s actually a valid concern for many PPC practitioners. Learn all about click fraud and what to do about it in this post.
3 Stupid-Easy Ways to Increase Your Ad CTR
Life is tough enough. Dealing with low click-through rates on your PPC ads shouldn’t add to your stress. We’ve got you covered with three ridiculously easy ways to increase the CTR of your ads. Get more clicks and get excited about reporting!
Get Your High-Quality Google Ads Report in 15 Minutes [Free Template]
Google Ads reporting can be tricky if you don’t have the right tools or you’re not a data expert. Learn how to create a fully customizable Google Ads report for your clients. Or just download our ready-made free Google Ads report template!
