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International PPC: 3 Reasons You Can’t Afford NOT to Go International

We live in an increasingly shrinking world, and it’s become easier than ever to be an international vendor. Depending on what threshold value you use to calculate “ecommerce” there’s between 110,000 and 24 million ecommerce sites in the world, but only a fraction of them truly serve an international audience.

Links on Landing Pages: To Link or Not to Link? [DATA]

Most landing page experts advocate limiting links on landing pages so your visitors don't leave the page. But are marketers following this best practice?

20+ of Our Best Vertical Marketing Guides Across 14 Industries

Are you looking for marketing hacks specific to your industry? Check out our 20 best vertical marketing guides across 11 industries.

10 Marketing Graders to Make Your Site Better, Faster, Stronger

These 10 free marketing graders are easy-to-use tools that help you analyze the performance of your website and marketing campaigns. Check them out!

Study: Which Sites Have the Most Links in Search?

Dutch SEO specialist Wouter van der Meij recently published a study of search marketing publishers with the most links – and we’re thrilled to be among the most-linked resources on the Web!

How Display Remarketing Can Destroy Marriages + 3 Other Fatal Remarketing Fails

These fatal display remarketing mistakes could kill your retargeting campaigns! Know them and avoid them.

Erin Sagin
May 14, 2015 | Display Ads

Does Google Ads Work? (Spoiler Alert: YES)

Does Google AdWords work? We believe almost any business can make AdWords work for them. If you've lost faith in PPC, check out the four most common arguments along with our counterarguments that prove Google AdWords really does work to drive ROI.

The Marketing Funnel Ice Cream Cone: Turning Leads into Customers

What is the marketing funnel? How can you take advantage of the funnel to turn leads into customers? Learn how in this guide.

A Guide to Customer Testimonials: Your Business’s (Not-So) Secret Weapon

Customer testimonials are one of the most powerful trust signals you can use. In this post, I'll show you how, and when, to use them effectively.

3 Trends That Will Change the Future of Online Advertising

Online advertising changes fast. In this post, Larry Kim reviews three major trends that will change everything, including identity-based marketing and the rise of automation.

SEO Basics: Complete Beginner’s Guide to Search Engine Optimization

In this complete beginner's guide to SEO, learn the SEO basics in eight parts, including keyword targeting, on-page SEO, quality content, technical SEO, and more.

Tom Demers
April 30, 2015 | SEO

Ask the Experts: What Is Dynamic Keyword Insertion?

In WordStream's latest Ask the Experts video, Erin Sagin explains what dynamic keyword insertion is, and when it can and should be used by AdWords advertisers.

A Step-by-Step Guide to Using Twitter Ads for Lead Gen

Using Twitter ads for lead generation is all about strategy. In this post I’ll show you how to see a direct return on your Twitter ads investment.

Brett McHale
April 28, 2015 | Social Media

7 Secrets For Crazy Clickable Social Media Buttons

You want your content to be shared as much as possible, right?! Learn tips and best practices for implementing highly clickable social media buttons on your website or blog.

Megan Marrs
April 23, 2015 | Social Media

The 10 Types of Business that MUST Use Call Tracking

The average conversion rate for prospect calls is 25%. Should you be tracking calls in your industry vertical? Find out!

7 Ways to Write Super-Effective Google Ads (with Real Examples)

Writing Google ads can be extremely frustrating. You need to fit all your ad copy into such a tiny space. How do you do it? Learn some proven tactics to writing amazing Google ads that bring you higher click-through rates and Quality Scores.

17 Landing Page Ideas to Inspire Your Next Campaign

Need some landing page ideas and inspiration? Here are 15 creative landing page ideas that will help convert more of your visitors into customers. Try adding images of real people, using trust signals, experimenting with color, and testing a dual CTA.

Dan Shewan
April 16, 2015 | Landing Pages

26 Crazy Facts You Didn’t Know About Google

Did you know that Google negotiated the terms of acquisition for YouTube in a Denny's diner? Check out this and 25 other crazy facts you didn't know about Google.

Larry Kim
April 15, 2015 | SEO

3 PPC Strategies to Out-Sell Your Home & Garden Competition

Spring has finally arrived, and home owners are updating! Home improvement advertisers need to be prepared. Follow these 3 PPC strategies to out-sell your competition.

Hone Your Influencing Skills: 29 Ways to Get What You Want From Others

If you take time to develop your influencing skills, you can make people do pretty much whatever you want. In this post, I'll show you how.

Larry Kim
April 9, 2015 | Marketing Ideas

YouTube TrueView Ads Can Now Include Interactive ‘Cards’

YouTube’s TrueView ads will now allow advertisers to display cards showing additional images, videos, CTA’s and even the ability to direct leads to their website.

5+ Power Words & Techniques for More Persuasive Landing Pages

Persuasive landing pages are one of the most effective ways to increase conversion rates. In this post, I'll show you five ways you can use persuasive copywriting to your advantage.

Dan Shewan
April 8, 2015 | Copywriting

14 Marketing Skills to Add to Your Resume This Year

Digital marketing moves very quickly, and as a modern marketer, you’re probably gaining new skills by the handful. But what marketing skills make employers say, We need to hire this one? Check out our 14 enticing marketing skills to add to your resume!

Megan Marrs
April 7, 2015 | Marketing Ideas

4 Ways Local Businesses Can Get More Out of Google

The image of a local mom and pop shop always brings a smile to my face. Seriously, who doesn’t love local storefronts? If you’re anything like me, you have each tiny store located in your hometown engraved into your brain.

6 Places to Learn Photoshop for Free (or Almost Free!)

You don’t need to be a professional graphic designer or digital marketing expert to learn how to use Photoshop. Here are six free resources to begin your journey to Photoshop mastery.

Dan Shewan
April 2, 2015 | Marketing Ideas

Who’s Afraid of Big Bad Broad Match? The Anti-Hero of Keyword Match Types

The broad match type often gets written off as the villain in PPC. Here's why it can pay to take a chance on the antihero of keyword match types.