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How to Get a Google Knowledge Panel for Your Business (+Tips to Optimize It!)
See what it takes to get a Google Knowledge Panel for your business, why it's important, and how you can earn yours now.
The Top 10 Paid Social Media Hacks of All Time
The secret to lowering ad costs is increasing engagement. In this guide, social expert Larry Kim offers 10 tips to create truly stellar social media campaigns in Facebook, Twitter, and Instagram.
5 Psychological Tricks to Exploit in Your PPC Ad Copy
Writing good PPC ad copy is harder than it sounds. Follow these tips to leverage the power of psychology and write killer ads your prospects can't resist clicking.
Message Match: One Weird Trick for Better Landing Pages
Landing page message match is a major problem. Learn what message match is and how poor message match can kill your conversion rates.
4 Stealable Ways Great Public Speakers Make Sure You Remember Them
Want to be a great public speaker? Here are four simple things that great speakers do to make sure the audience remembers them and what they say.
18 Sneaky Ways to Build Brand Awareness
Learn the basics of brand awareness, how it facilitates your broader marketing goals, plus 18 brand-building strategies (with examples) to help you build brand awareness for your small business.
7 Sources for Marketing Data to Make Your Content More Convincing
Marketing data is one of your most powerful tools as a content marketer. Check out these seven sources of marketing statistics before starting your next content project.
5 Ways to Get Insanely Low CPCs on the Display Network
A lot of marketers dismiss the Google Display Network, but in this post, you'll learn five ways to hack the GDN for insanely low CPCs.
Stop Paying for Accidental Mobile Clicks! 3 Ways Google Has Improved Click Quality
Google has made strides in preventing accidental mobile clicks. Check out the 3 improvements they've made to prevent inflated clicks to improve the user and advertiser experience.
Complete Guide to the NEW AdWords Certification Test
For those of you contemplating getting your AdWords certification or looking to get re-certified, we've created this guide to provide everything you need to know about the process, since it has drastically changed over the last few years. Get studying!
Average Cost per Click by Country: Where in the World Are the Highest CPCs?
Location, location, location! In search, we know that users search for different things in different states and that the average cost per click advertisers pay differs by state too. In this post, we rank 97 countries in order of highest average cost per click to lowest average cost per click.
Behold the Amazing Power of Twitter Hashtags
Why use Twitter hashtags? Because they can dramatically increase your reach! See the power of trending hashtags in action.
Landing Page Relevance: Can You Optimize for Quality Score?
Is landing page relevance really that important, and can you optimize landing pages for Quality Score?
Law Firm Marketing: 9 Tips for Winning More Clients with PPC
Law is one of the most challenging and expensive industries to market, but your firm won't survive without a steady flow of new leads and clients. Follow these 9 marketing tips for law firm and lawyers to win more clients with AdWords.
6 Landing Page Tools to Save Your Conversion Rates
These seven free or cheap landing page tools will help you create, fix, test or improve your landing pages to boost conversion rates.
6 Ways to Learn Google Ads Without Getting Certified
There are plenty of ways to get to grips with Google Ads! Some of these resources focus primarily on the basics, whereas others deal with a mix of beginner, intermediate, and advanced topics--so there’s something for everyone!
6 Stupid Marketing Metrics That Need to Die
Despite it being the year 2015, many marketers are evaluating the success of their efforts by metrics that should have died years ago. Here are six marketing metrics that simply must die.
PPC Worst Practices: 5 "Smart" Strategies That Are Actually Dumb
Some supposed best practices in PPC are actually worst practices! Don't commit these five outdated paid search sins.
Google Makes Strides in Tracking Cross-Device Conversions Across the Web
Did you know 90% of people move between devices to accomplish a goal? Google’s DoubleClick announced they are now going to provide marketers cross-device measurement to all of their campaigns across the web.
5 Tips for Running an A/B Test on a Budget
A/B testing is like eating your vegetables. Here are our top 5 A/B testing tips for small businesses or marketers working on a budget.
Landing Page Inspiration: 19 Landing Page Examples for 2019
Need a little landing page inspiration to spark your creativity? Feast your eyes on 19 of the best landing pages we've ever seen!
Bidding on Competitors’ Brands: Pros, Cons & Common Mistakes
Do you bid on your competitors' brand searches in AdWords? This is a powerful online advertising strategy, but make sure you know the pros and cons of competitive bidding, and don't make these common mistakes.
7 Insightful Tips for Super-Effective Local PPC
It can be tempting to focus on nationwide campaigns, but local PPC is powerful enough for most small businesses. Here's how to excel at local PPC.
The 19+ Best Marketing Podcasts: Learn With the Pros
Looking for marketing podcasts to listen to while driving or at the gym? Here are our 18 favorite marketing podcasts to entertain you while you learn.
5 Tactics to Become an Outstanding Public Speaker
Does the thought of public speaking make you sick to your stomach? I feel your pain! Follow these tips to get over your fear and become a phenomenal pubic speaker.
AdWords Is a Game. Here’s How to Win
As Larry Kim once said, AdWords is just a game. It is - and you can win AdWords by recognizing who your real competition is.
6 Shocking Things Google Revealed About the Future of AdWords at SMX
Google's VP of Product Management, Jerry Dischler, revealed some shocking changes coming to AdWords at SMX Advanced in Seattle. Find out the 6 most impactful things to stay ahead of your competition.
