The WordStream Blog

Is Quality Score REALLY Just Click-Through Rate?

I have heard speculations as high as 60%. However, if that were true, it would not explain why you see keywords with a great CTR and only a mediocre Quality Score. Of course, the real answer is much more complicated.

Jess Armstrong
March 23, 2015
Paid Search Marketing

Google AdWords Hotel Ads Improve How You Reach Guests

Google is a prime hot-spot to search for hotels, and now they're making it easier for consumers and hotel marketers to book online with hotel ads, virtual tours, and new photo features.

Margot Whitney
March 19, 2015
Paid Search Marketing

The 20 Most Expensive Keywords in Bing Ads [INFOGRAPHIC]

Ever wonder what the most expensive keywords in paid search advertising are? This new infographic reveals original research on the 20 most expensive keywords in Bing Ads.

Larry Kim
March 19, 2015
Keyword Research & Tools

17 Stars Who Made Social Media Careers Out Of Goofing Around Online

Want a career in social media? Check out these 17 stars who turned their hobbies into high-profile, high-earning social media careers.

Megan Marrs
March 18, 2015
Social Media

LinkedIn Ads Review: 8 Things I Hate About LinkedIn Ads

LinkedIn is a powerful way to make industry connections and publish content. Unfortunately, it's a terrible ad platform. Here are eight reasons why I hate LinkedIn ads.

Larry Kim
March 17, 2015
Social Media

11 Big Content Marketing Challenges (and How to Overcome Them)

Content marketing is an incredibly effective way to raise brand awareness and drive traffic. But businesses face serious challenges when getting started with content marketing. Here’s how you can overcome those challenges and start seeing results.

Dan Shewan
March 16, 2015
Content Marketing

Remarketing Lists for Search Ads (RLSA): What You Need to Know

Remarketing lists for search ads (RLSA) is a Google AdWords feature that allows advertisers to tailor their search campaigns based on whether a user has previously visited their website (or app), and the pages that user viewed. Not sure how to implement them? We have all the info in this post.

Guest Author
March 12, 2015
Paid Search Marketing

21 Tips, Tricks & Examples for a Rocking Contact Us Page

Did you know that for many sites, the contact page gets more page views than any other section? In this post, we provide some contact us page best practices and look at some incredible examples.

Megan Marrs
March 11, 2015
Copywriting

6 Paid Search Tips for Healthcare Marketers

Are you a healthcare marketer struggling to gain ROI through paid search? Follow these 6 healthcare specific PPC tactics that could save lives.

Margot Whitney
March 10, 2015
Paid Search Marketing

The WordStream Field Guide to the Google Search Page

The Google search page is arguably the most ubiquitous page on the World Wide Web. Learn more about Google search pages in WordStream's handy field guide.

Dan Shewan
March 9, 2015
Paid Search Marketing

Your Facebook Company Page is About to Lose Likes! But, Why?

Facebook is scraping through stale accounts and getting rid of inactive accounts. Learn how this could affect the number of page Likes to your company profile.

Margot Whitney
March 9, 2015
Social Media

6 Steps to Building a Brilliant Paid Search Account Structure

Building out a Google Ads account from scratch can be daunting. Worry no more! This guide will walk you through everything you need to do to create a well-structured account.

Margot Whitney
March 6, 2015
Paid Search Marketing

Instagram Steps Up Its Game with New ‘Carousel Ads’: What This Means For Your Instagram Advertising Strategy

Instagram has become the new MVP of social media. Find out how their new, game-changing carousel ads will affect your Instagram advertising strategy.

Margot Whitney
March 5, 2015
Instagram

Google Shopping Campaigns Guide: Best Practices, Tips & Tricks

Google Shopping campaigns are a powerful way to get your products in front of motivated prospects. Learn tips and best practices to help you create, manage and optimize your Shopping campaigns in Google AdWords with this guide.

Jane Modena
March 4, 2015
Ecommerce Strategy

Why Was February Such a Hard Month for B2B Businesses?

Many B2B companies noticed a big performance dip in their AdWords accounts this February. Here's why you saw fewer leads from PPC last month.

Sergey Rusak
March 3, 2015
Paid Search Marketing

Search Trends by State: Top Trending Searches in All 50 States

What search terms trended in YOUR state last year? See the top rising search trends in all 50 U.S. states in this infographic.

Elisa Gabbert
March 2, 2015
SEO

8 Influencer Marketing Strategies (and Ideas) to Grow Your Reach

Influencer marketing is powerful, but how does it work? See influencer marketing examples and learn how to find influencers in your field and become one yourself in this guide to influencer marketing strategy.

Dan Shewan
February 26, 2015
Marketing Ideas

7 Ways Bing Ads Beat Google AdWords

Bing vs. AdWords: What’s the difference? More people use Google AdWords for search advertising, but you might be surprised to learn there are lots of ways that Bing actually beats the popular AdWords platform – including lower costs! Learn why you should give Bing Ads a try.

Mark Irvine
February 25, 2015
Paid Search Marketing