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13 Surprising Platforms Competing with Google (+Pros & Cons of Each)

Unlikely search contenders are coming for Google. Learn which are best for users and marketers.

Rob Glover | July 15, 2024 | SEO

Do Paid Search Ads Drive Brand Awareness?

In each of the studies, consumers were asked to perform searches for category-specific searches spanning 12 verticals. They then saw either a control page or a simulated SERP with the test brand featured in the top search ad position.

4 Things You Need to Know About Google’s New AdWords Policies

Google recently updated its AdWords policy. Learn the most important changes and how you can make sure your AdWords account is compliant with new policies.

In-Market Audiences: Target Prospects Who Are Ready to Buy

Learn how you can use Google's new In-Market Audiences to create and target segments of visitors who are most ready to buy what you offer.

64 Creative Marketing Ideas to Boost Your Business

We’ve all hit it: that wall that saps away all your creative marketing juices. Today, we’re dishing out 64 creative marketing ideas, plus inspirational tips to help you bust through that brick wall.

Megan Marrs
June 12, 2014 | Marketing Ideas

Google Merchant Promotions Guide: Get More Sales with Special Offers

Google Merchant Promotions are the newest way to make your AdWords Shopping Campaigns stand out from the competition. Learn how and why to use Merchant Promotions.

Dwell Time: The Most Important Metric You’re Not Measuring

Dwell time, the length of time that a visitor spends on a page before returning to the SERPs, is one of the most important analytics metrics, as well as one of the most frequently misunderstood. Learn what dwell time is and how you can increase it for better SEO results.

Dan Shewan
June 10, 2014 | SEO

Top 3 Business Blog Mistakes & How to Fix Them

Are you making these three common business blog mistakes? Learn how to fix them so your business blog starts driving traffic, engagement and results.

7 Marketing Clich’es that Make You Sound Like a Hack

You can see how both “cliché” and “stereotype” evolved into metaphors. In the same way that using clichés made things easier for printers, clichés make things easier for writers.

Elisa Gabbert
June 4, 2014 | Copywriting

Think You Can Throw Up Any Old Thank You Page? Think Again.

Thank you pages are key for making the most out of your converting visitors. So don't waste this valuable opportunity! Learn thank you page best practices and helpful tips, plus see examples of outstanding thank you pages from around the web.

The Happy Juice Principle: How to Create Marketing That Captures & Converts

Are your customers drinking happy juice? Learn the secrets to creating marketing content that delights your audience and converts at crazy high rates.

Why You NEED Social Media Landing Pages (Not Just a Homepage!)

Your business NEEDS social media landing pages - don't lose those valuable social network leads. Instead, funnel them to conversions! Learn how in our post.

Megan Marrs
May 27, 2014 | Landing Pages

5 Cognitive Biases & How to Overcome Them On Your Landing Pages

In today’s post, we’re going to examine what cognitive bias is, look at several examples of these behaviors in action, and outline how you can overcome (or at least account for) them with your landing pages.

5 Creative Ways to Use Google Glass (and How to Win Your Own!)

Ever wanted to take a vacation to an exotic destination overseas, but been put off by the language barrier? Well, with Glass, you can translate both spoken and written words on the fly.

Panda 4.0: Why eBay Just Lost 80% of its Organic Rankings

Google just released Panda 4.0, the latest iteration of its algorithm update intended to keep thin content spam out of the SERPs. eBay has taken a big hit.

Larry Kim
May 21, 2014 | SEO

Search vs. Display: Which Google Ads Network Should You Use?

Learn the differences between the Google Search and Display networks and when to use which one for PPC advertising.

Contrarian Content Marketing: How to Zig When Everyone Else Zags

Learn why contrarian content that offers new, differing opinions does well in every industry, plus how to create controversial content that gets tons of attention.

6 Google Analytics Tips for Business Insight Way Beyond Traffic

Recently I discovered six Google Analytics tips that totally changed the way I use the software. Want to get better, more actionable data about your site’s visitors and traffic patterns? Here are my six best Google Analytics tips that can help your business too!

Dan Shewan
May 15, 2014 | SEO

Gender Bias in Online Marketing: Data Shows Women Are Undervalued by 21%

I recently ran across some internal data that really surprised me. I believe it proves that gender bias in our industry is not only real, but measurable. Let’s take a look at the data and talk about what it means and what we can do about it.

Larry Kim
May 13, 2014 | Marketing Ideas

How to Calculate (And Lower!) Your Customer Churn Rate

What is customer churn? What constitutes a good churn rate? Learn why and how you need to work to retain your customers in this guide to client churn.

Yahoo Gemini: Complete Guide to Yahoo’s Mobile & Native Advertising Offering

Yahoo's Gemini marketplace for mobile and native ads launched in February and is now the default audience option in the Yahoo self-serve advertising manager. But what is Gemini and how does it work?

What Is Long-Form Content & Why Does It Work?

Curious if long-form content could help your content marketing efforts and drive more traffic to your site? Learn what qualifies as long-form content and why long-form content works so well for many businesses, plus see five great examples of long-form content marketing.

Debunking Google Ads Dogma: Why You Shouldn’t Bid to Position (& Other Myths that Make No Sense)

Should you bid into top positions to increase your conversion rate? NO! Learn why the data shows bidding to position in AdWords is a myth and a waste of money...

UGC 101: A Guide to User-Generated Content Marketing

Wondering how user generated content can benefit your biz? UGC is valuable stuff - we'll explain why and how to find your own custom UGC from across the web.

Huge Google Keyword Planner Updates: Now with Mobile/Contextual/Trend Data

Google has quietly updated Keyword Planner with a bunch of cool new features including mobile, trend, and geotargeting data for AdWords keywords.

Going from Good to Great: 5 Ways to Optimize Your PPC Performance

Are you doing everything possible to optimize your PPC performance? We doubt it! Learn the top five ways you can get better results from PPC.

Gmail Shortcuts, Tips, and Tricks: Latest Secrets for Hacking Your Email

Learn all the latest Gmail shortcuts, tips, and tricks for the ultimate email experience!

Megan Marrs
April 23, 2014 | Email Marketing