Get exclusive data on Facebook ads costs with this industry benchmarks report complete with tips and insights from Facebook ad experts.
Learn how to use the Change History Tool in the AdWords Tools & Analysis Tab to view and report on changes to your AdWords account.
Learn what you can do with custom alerts in Google AdWords (such as monitor costs and conversions), and how to manage your AdWords custom alerts.
What's your best PPC bid management tip? Our panel of 18 PPC experts answer the question! Also learn the pros and cons of automated bid management.
The second “o” is a flower. That seems pretty weak. It’s not International Flower Day, and women aren’t really that into flowers.
It appears that whenever Google encrypts a user's search in the HTTP referrer field, they change the q= parameter (which used to contain information about the user’s actual search query) to be empty, then add some other parameter esrc=e.
What makes creative ads successful? Check out these seven incredibly innovative advertisements that use their physical settings to create unique and memorable ads, and get in depth analysis as to why they work so well.
This is the first post in a series on the Google Ads audience tab. In this post, we’ll focus on the topic of how Google defines an “audience” as it pertains to Google Ads (formerly known as AdWords) display campaigns, and some of the strategic ways you can make use of audiences within your display campaigns.
Learn everything you need to know about the Audience tab in Google AdWords in this free guide.
Who uses PPC advertising? Should you? Learn five types of business that usually see great results and high ROI from PPC advertising.
Learn the top 10 industries that spent the most on Google advertising last year, contributing to Google's 2011 revenues of $37.9 billion.
Learn how to build video ads and mobile ads in Google AdWords, including tips and best practices for format and settings.
If you’re relatively new to the world of search marketing, you may have heard the term “SEO content” being thrown around in marketing meetings. This beginner’s guide is designed to answer three questions: What is “SEO content”? What types of SEO content are there? What is my SEO content strategy?
Need help getting your content to rank for SEO? Learn 10 tips that can help boost your content's ranking in the SERPs.
This is the second post in our series on Google AdWords campaign settings. In the first installment, we talked about how to name and organize your Google AdWords campaigns. In this post we’ll focus on locations and languages settings within the AdWords settings tab.
Learn tips and best practices for organizing and naming campaigns in your Google AdWords PPC account.
Learn all about the Call Details Report in the Dimensions tab in AdWords, including when and how to use it to improve PPC performance.
Learn about the AdWords free clicks report in the Dimensions tab -- are these really free? Are they even clicks?