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Facebook Ads Benchmarks for 2024: NEW Data + Insights for Your Industry

Get exclusive data on Facebook ads costs with this industry benchmarks report complete with tips and insights from Facebook ad experts.

Susie Marino | November 28, 2023 | Facebook Ads

Google AdWords Change History Tool: How to View & Report on AdWords Changes

Learn how to use the Change History Tool in the AdWords Tools & Analysis Tab to view and report on changes to your AdWords account.

3 Ways to Use Google Search Suggestions

Google search suggestions don't just save you time. The autocomplete feature is also useful for marketing applications (and funny too!).

The Dangers of SEO Keyword Stuffing

Keyword stuffing was a successful SEO tactic in the past, but no longer. Learn why SEO keyword stuffing is now a dangerous activity with modern search engines.

Megan Marrs
March 21, 2012 | SEO

Google Ads Custom Alerts: How to Use Custom Alerts in Google Ads

Learn what you can do with custom alerts in Google AdWords (such as monitor costs and conversions), and how to manage your AdWords custom alerts.

PPC Bid Management Guide: The Best Bidding Tips from 18 PPC Experts

What's your best PPC bid management tip? Our panel of 18 PPC experts answer the question! Also learn the pros and cons of automated bid management.

International Women’s Day & The Worst Google Doodles of All Time

The second “o” is a flower. That seems pretty weak. It’s not International Flower Day, and women aren’t really that into flowers.

How to Use the Google Ads Shared Library

Learn about the components in the Google AdWords Shared Library, including audiences and campaign negative keywords, and how to use them in your campaigns.

Keyword Not Provided – What Is the esrc=s String in Google Analytics?

It appears that whenever Google encrypts a user's search in the HTTP referrer field, they change the q= parameter (which used to contain information about the user’s actual search query) to be empty, then add some other parameter esrc=e.

Larry Kim
February 25, 2012 | SEO

7 Examples of Awesomely Creative Advertising: Using Your Environment

What makes creative ads successful? Check out these seven incredibly innovative advertisements that use their physical settings to create unique and memorable ads, and get in depth analysis as to why they work so well.

Megan Marrs
February 8, 2012 | Marketing Ideas

Google Ads Audience: What Is a Google Ads Audience?

This is the first post in a series on the Google Ads audience tab. In this post, we’ll focus on the topic of how Google defines an “audience” as it pertains to Google Ads (formerly known as AdWords) display campaigns, and some of the strategic ways you can make use of audiences within your display campaigns.

The Ultimate Guide to the Google AdWords Audience Tab

Learn everything you need to know about the Audience tab in Google AdWords in this free guide.

What Kinds of Businesses Should Use PPC Advertising?

Who uses PPC advertising? Should you? Learn five types of business that usually see great results and high ROI from PPC advertising.

Analyzing Your AdWords Ads

Learn how to use Google AdWords, AdWords Editor, Excel and other tools to analyze your AdWords ad performance metrics.

Tom Demers
January 24, 2012 | Reporting & Analysis

What Industries Contributed to Google’s $37.9 Billion in 2011 Revenues?

Learn the top 10 industries that spent the most on Google advertising last year, contributing to Google's 2011 revenues of $37.9 billion.

Larry Kim
January 23, 2012 | Paid Search Marketing

How to Create Video Ads & Mobile Ads in Google AdWords

Learn how to build video ads and mobile ads in Google AdWords, including tips and best practices for format and settings.

What Is SEO Content? A Guide to Creating Content for SEO

If you’re relatively new to the world of search marketing, you may have heard the term “SEO content” being thrown around in marketing meetings. This beginner’s guide is designed to answer three questions: What is “SEO content”? What types of SEO content are there? What is my SEO content strategy?

Elisa Gabbert
January 17, 2012 | SEO

How to Use the Google Ads Display Ad Builder

Learn how to use the AdWords Display Ad Builder to create image ads, including best practices for choosing display ad themes, templates and sizes.

Tom Demers
January 16, 2012 | Display Ads

How to Create a Google Ads Image Ad

Learn how to create an image ad in Google AdWords as well as how to optimize your image ads for maximum exposure across the web.

How to Create a Google AdWords Text Ad

Get tips on creating new AdWords text ads from within the Google AdWords interface, as well as ad copy best practices.

Guide to Google Ads Networks & Devices Settings

Learn how to optimize the settings in the Google Ads networks and devices settings menus in this quick guide.

Tom Demers
December 29, 2011 | Paid Search Marketing

11 SEO Tips for Optimizing for Local Search

Optimize for local search- here are 11 tips you can use to optimize your pages for local searches.

Megan Marrs
December 27, 2011 | Local Marketing

10 Tips to Create Awesome Content that Is Easily Discovered

Need help getting your content to rank for SEO? Learn 10 tips that can help boost your content's ranking in the SERPs.

Megan Marrs
December 21, 2011 | Content Marketing

Guide to Google AdWords Language & Location Settings

This is the second post in our series on Google AdWords campaign settings. In the first installment, we talked about how to name and organize your Google AdWords campaigns. In this post we’ll focus on locations and languages settings within the AdWords settings tab.

Tom Demers
December 15, 2011 | Paid Search Marketing

Google Ads Campaign Best Practices: How to Name & Organize Campaigns

Learn tips and best practices for organizing and naming campaigns in your Google AdWords PPC account.

Tom Demers
December 12, 2011 | Paid Search Marketing

Google AdWords Call Tracking Reporting: The Call Details Report in the Dimensions Tab

Learn all about the Call Details Report in the Dimensions tab in AdWords, including when and how to use it to improve PPC performance.

Tom Demers
December 1, 2011 | Reporting & Analysis

Free Clicks? The Google Ads’ Free Clicks Report in the Dimensions Tab

Learn about the AdWords free clicks report in the Dimensions tab -- are these really free? Are they even clicks?

Tom Demers
November 28, 2011 | Reporting & Analysis