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Cross-Channel Marketing: Benefits, Strategies, & Measurement Tools
Cross-channel marketing coordinates your campaigns for better results. Learn how it works here.
Toward a Linkless SEO: The SEO Link Is Dying. Here’s What Might Replace It
The SEO link is dying. What will replace the link? We predict how a search engine might rank organic content based on other quality signals, without links...
3 Reasons Guest Blogging Isn’t as Dead as Matt Cutts Says It Is
In fact, I might argue that few SEO techniques get “more and more spammy” by proportion. In other words, they’re not going from 10% spammy to 50% spammy. You just see more spam because there’s more of everything – more good guest posts, but more crap and spam too.
How Your Google Ads Daily Budget Works With Ad Scheduling
Don't let Google spend more than your monthly budget! Let’s review how your Google Ads daily budget works, especially when you’re using ad scheduling.
How to Get New Clients: Top 6 Tips from Successful PPC Agencies
Get top tips from the experts at leading SEM, PPC, and digital agencies on how they get more clients and improve their client prospecting efforts.
YouTube Remarketing: Why & How to Try Remarketing with YouTube Videos
Using YouTube videos is the next step in the evolution of remarketing. Learn how in this guide to creating YouTube video remarketing ads for AdWords.
5 Social Media Marketing Strategies to Improve Your Efforts This Year
Having a presence on social networks like Facebook, Twitter, and Instagram is crucial for business. Learn five social media marketing strategies to help your business conquer the social landscape this year.
Bid Optimization: Getting Started with Bid Optimization in Google Ads
Learn how to get started with PPC bid optimization in Google AdWords. Learn a bid optimization workflow, bid optimization strategies to try and more.
How to Use Google Ads for Real Estate Marketing
Learn how to market an apartment community through a Google AdWords PPC campaign with geotargeting in this complete guide to AdWords apartment marketing.
Deduping Keywords: How to Identify & Remove Duplicate Keywords
Identifying and removing duplicate keywords is essential to the health of your Google Ads account. Check out this blog post to learn how to do it!
The Small Business Guide to the DMCA and Copyright Law
What is a DMCA takedown notice and why do they happen? Find out how to protect yourself with our small business guide to the DMCA and copyright law - read it now!
Best of PPC: The Hottest Guides, Case Studies & Articles of the Year!
On the off chance you haven’t been keeping up to this extent every day, I wanted to share my picks for the best, most informative, absolute must-read PPC articles of 2013.
Quick Guide to Google Grants: Google Ads for Nonprofits
Learn all about the Google Grants program, which provides free ad spend for nonprofit organizations, including eligibility and tips for succeeding with Google Ad Grants.
How to Compete in AdWords: Improve Results Without Just Raising Bids
Are you staying competitive in AdWords? Learn how to get your Google ads at the top of the page WITHOUT just bidding higher in this guide.
RIP Google AdWords Editor??
RIP AdWords Editor: Why Google will soon retire Google AdWords Editor and join the Google Graveyard of discontinued products.
The Complete Guide to Google Remarketing Best Practices
Remarketing campaigns are an excellent way to increase return traffic to your site and improve conversion rates. Learn best practices for Google remarketing from top to bottom in this complete guide to getting your retargeting right!
7 Ways to Spruce Up Your Landing Pages for the Holidays
Make sure your seasonal PPC landing pages are properly aligned with your ad text and holiday offers in order to make the most of PPC this holiday season
Uh-Oh, A Third of Your Display Ad Impressions Are Worthless! Here’s What to Do About It
Google seems to be in the process of (finally) launching Active View features average CPM, viewable CTR and viewable impressions. I say “seems to be” as they have not yet made an official announcement, and no supporting material (i.e., help documentation) is yet available.
Holiday PPC Planning: Three Advanced Strategies for AdWords
Learn advanced strategies for acing your holiday AdWords campaigns, including making use of new ad extensions, Product Listing Ads, and Dynamic Remarketing.
PPC Keyword Research Guide: How to Find the Words for Your Paid Search Campaigns
PPC search campaigns revolve around keywords, and you need to find the RIGHT keywords to succeed. Learn how to find, refine, and organize keywords for your PPC campaigns in this PPC keyword research guide. Beginner to intermediate level.
Complete Guide to Geotargeting & Local PPC
Make your Google Ad budget go farther by focusing your ads where they count! Learn how to set up and manage a local PPC campaign in our complete guide to Google Ads geotargeting, including tips and best practices for more effective local PPC.
Google Ads Holiday Planning for 2019: How to Use the Automate Feature
Learn how to use Automated Rules in Google AdWords to pause PPC campaigns and improve efficiency during the holiday season.
Do Twitter Ads Work? Comparing Ad Performance on the World’s Largest Social Networks
Do Twitter ads work? The jury's still out, but recent data suggests Twitter's ad performance is weak compared to Facebook's, which is already weak compared to Google.
Clearing Up Negative Broad Match in Google Ads
Learn how negative broad match keywords work in AdWords, and why it's better to set negative keyword as single words rather than phrases.
Google Ads Impression Share: Understanding and Improving Your Impression Share
Learn what impression share is and how you can improve it today.
Facebook Graph Search & Privacy Concerns: Should You Be Worried?
What is Facebook Graph Search? How can you retain your privacy and remain hidden from Facebook's new nosy feature? Read the article to find out!
What the New AdWords Ad Rank Algorithm Really Means
The new Ad Rank algorithm is a huge change to the way Google serves ads in its paid search results. Learn why using AdWords ad extensions is more important than ever.
