Jaclyn Jordan

Jaclyn Jordan

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AdWords Dynamic Parameters: A Sneaky Way to Double Your CTR

Dynamic parameters can double your CTR! Learn how to use dynamic parameters to dynamically and automatically update figures in your Google AdWords text ads.

Gmail Advertising Showdown: Gmail Sponsored Promotions vs. Managed Placements

Learn how the new Gmail Sponsored Promotions beta compares to Managed Placements when it comes to Gmail advertising CTR, CPA and other results.