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14 Ways to Use AI in Marketing that Actually Work (Recommended by Pros!)

Learn 14 ways you can use AI to improve your marketing from the experts who use them.

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Should You Raise Bids on Keywords with High Quality Scores?

Learn why you should raise bids on keywords with high Quality Scores and lower bids on low QS keywords to allocated budget toward your most effective keywords.

Quick Guide to Google AdWords Traffic Estimator: How to Estimate Traffic With Google

Learn how to use the Google AdWords Traffic Estimator to get estimates on expected traffic, costs per click and spend data for your AdWords campaigns.

What Is Negative SEO? The Rise of Competitive Google Bombing

Negative SEO is the practice of trying to destroy your competitors search engine rankings, for example by manipulating their link profile.

How to Use the Google AdWords Keyword Tool in Your PPC Campaigns

What is the Google Keyword Tool and how can you use it to get keyword ideas for your PPC campaigns? Find AdWords keyword research tips here.

RIP Exact Match & Phrase Match: Google AdWords Announces Big Changes to Keyword Match Type Options

What's going on with phrase match and exact match? Learn the difference, as well as the latest changes in the industry to match types.

How Do Google Alerts Work? Why Are They Not Working?

Google alerts are a key part of maintaining control over your PPC campaigns. Learn how to turn on and utilize Google alerts in this post.

Quick Guide to Google Analytics Reporting in Google AdWords

Learn how to leverage data from Google Analytics, including engagement metrics and multi-channel funnels, from inside AdWords.

Top 10 Google Update Codenames

Check out our list of the top 10 wackiest and weirdest codenames for Google's ongoing search algorithm changes and improvements.

Elisa Gabbert
April 4, 2012 | SEO

CAPTCH-AD: A New CAPTCHA Form of Advertising?

CAPTCHAs are a necessary evil in a modern world. CAPTCHAs, also known as those-annoying-boxes-with-the-weird-words, are used to prevent evil robot spam attacks.

Megan Marrs
March 29, 2012 | Marketing Ideas

Google AdWords Change History Tool: How to View & Report on AdWords Changes

Learn how to use the Change History Tool in the AdWords Tools & Analysis Tab to view and report on changes to your AdWords account.

3 Ways to Use Google Search Suggestions

Google search suggestions don't just save you time. The autocomplete feature is also useful for marketing applications (and funny too!).

The Dangers of SEO Keyword Stuffing

Keyword stuffing was a successful SEO tactic in the past, but no longer. Learn why SEO keyword stuffing is now a dangerous activity with modern search engines.

Megan Marrs
March 21, 2012 | SEO

Google Ads Custom Alerts: How to Use Custom Alerts in Google Ads

Learn what you can do with custom alerts in Google AdWords (such as monitor costs and conversions), and how to manage your AdWords custom alerts.

PPC Bid Management Guide: The Best Bidding Tips from 18 PPC Experts

What's your best PPC bid management tip? Our panel of 18 PPC experts answer the question! Also learn the pros and cons of automated bid management.

International Women’s Day & The Worst Google Doodles of All Time

The second “o” is a flower. That seems pretty weak. It’s not International Flower Day, and women aren’t really that into flowers.

How to Use the Google Ads Shared Library

Learn about the components in the Google AdWords Shared Library, including audiences and campaign negative keywords, and how to use them in your campaigns.

Keyword Not Provided – What Is the esrc=s String in Google Analytics?

It appears that whenever Google encrypts a user's search in the HTTP referrer field, they change the q= parameter (which used to contain information about the user’s actual search query) to be empty, then add some other parameter esrc=e.

Larry Kim
February 25, 2012 | SEO

7 Examples of Awesomely Creative Advertising: Using Your Environment

What makes creative ads successful? Check out these seven incredibly innovative advertisements that use their physical settings to create unique and memorable ads, and get in depth analysis as to why they work so well.

Megan Marrs
February 8, 2012 | Marketing Ideas

Google Ads Audience: What Is a Google Ads Audience?

This is the first post in a series on the Google Ads audience tab. In this post, we’ll focus on the topic of how Google defines an “audience” as it pertains to Google Ads (formerly known as AdWords) display campaigns, and some of the strategic ways you can make use of audiences within your display campaigns.

The Ultimate Guide to the Google AdWords Audience Tab

Learn everything you need to know about the Audience tab in Google AdWords in this free guide.

What Kinds of Businesses Should Use PPC Advertising?

Who uses PPC advertising? Should you? Learn five types of business that usually see great results and high ROI from PPC advertising.

Analyzing Your AdWords Ads

Learn how to use Google AdWords, AdWords Editor, Excel and other tools to analyze your AdWords ad performance metrics.

Tom Demers
January 24, 2012 | Reporting & Analysis

What Industries Contributed to Google’s $37.9 Billion in 2011 Revenues?

Learn the top 10 industries that spent the most on Google advertising last year, contributing to Google's 2011 revenues of $37.9 billion.

Larry Kim
January 23, 2012 | Paid Search Marketing

How to Create Video Ads & Mobile Ads in Google AdWords

Learn how to build video ads and mobile ads in Google AdWords, including tips and best practices for format and settings.

What Is SEO Content? A Guide to Creating Content for SEO

If you’re relatively new to the world of search marketing, you may have heard the term “SEO content” being thrown around in marketing meetings. This beginner’s guide is designed to answer three questions: What is “SEO content”? What types of SEO content are there? What is my SEO content strategy?

Elisa Gabbert
January 17, 2012 | SEO

How to Use the Google Ads Display Ad Builder

Learn how to use the AdWords Display Ad Builder to create image ads, including best practices for choosing display ad themes, templates and sizes.

Tom Demers
January 16, 2012 | Display Ads