Get exclusive data on Facebook ads costs with this industry benchmarks report complete with tips and insights from Facebook ad experts.
Having a single Google Analytics account linked to multiple AdWords accounts can be a headache. Here are several workarounds to consider.
How does Google make money? About 97% of Google’s revenue comes from people advertising on keywords! Learn the top 20 most expensive keywords in Google AdWords advertising, including competitive, high CPC keywords like insurance, mortgages and loans.
Learn how to use AdWords Editor, a free PPC tool from Google that allows you to carry out bulk editing actions more quickly and easily.
Finding the right agency to manage your PPC marketing campaigns is quite similar to making an internal hire – in addition to evaluating the agency's background and reputation, you'll want to ask a series of questions to help you better understand what they're about.
At WordStream, we're a fan of guest posting as a way of building links and relationships. But sometimes you put in the effort to write a post and the blog editor rejects it, or never gets back to you at all. That adds up to disappointment and a big waste of your time.
So you’ve got a successful blog – now how do you start making money from it? Passive income is the best. Learn five ways to monetize your WordPress blog including pay-per-click advertising, sponsored posts, custom search, affiliate links and more.
What's the difference between keywords and search queries? Though sometimes used interchangeably, these terms don’t mean the same thing. Search queries are the actual terms that search engine users type into the search box…
Google has made a series of changes to the way ad text is served and displayed recently, and it’s important to follow how they’re displaying ad copy and what level of control you have.
Unsurprisingly – since this is a mainstream magazine we’re talking about – the topic is nothing new. Journalists have been wringing their hands over the supposed loss of the clever headline since SEO first started, well, making headlines (making waves? making hearts go pitty-pat?) five or six years ago.
Google and Bing (adCenter) use different keyword match types. Learn the differences between these match types and how they'll affect your ads.
Google is rolling out its new +1 feature, making search more social. What does it mean for those in the search marketing industry?
Learn how to apply the different keyword match types offered by Google AdWords in this free white paper from the experts at WordStream.
Learn why you need to set up at least two different PPC campaigns if you're running an AdWords campaign in a competitive local market.
Learn how to use negative keyword lists in Google AdWords to prevent broad match ad poaching across your PPC campaigns.
Signaling theory posits that the purpose of most human behavior is to signal value and status to others. How is marketing like signaling?
Learn how to use the AdWords optimize for conversions setting for your ads: and whether it's right for your campaigns.
Google Personal Blocklist is a Chrome Extension designed to help users keep SEO spam such as content link farms out of their Google search results.
Looking for a simple, straight-forward guide to Google AdWords certification? You found it: learn all about the costs of the exam, test requirements, plus plenty of study tips to help you pass the Google certification exam with ease!
Link building 101: Here are five quick and easy tips for building trusted, targeted links to your website.