The WordStream Blog

The Complete Guide to Google Remarketing Best Practices

Remarketing campaigns are an excellent way to increase return traffic to your site and improve conversion rates. Learn best practices for Google remarketing from top to bottom in this complete guide to getting your retargeting right!

Guest Author
December 4, 2013
Display Ads

7 Ways to Spruce Up Your Landing Pages for the Holidays

Make sure your seasonal PPC landing pages are properly aligned with your ad text and holiday offers in order to make the most of PPC this holiday season

Jeff Stevens
November 27, 2013
Landing Pages

Uh-Oh, A Third of Your Display Ad Impressions Are Worthless! Here’s What to Do About It

Google seems to be in the process of (finally) launching Active View features average CPM, viewable CTR and viewable impressions. I say “seems to be” as they have not yet made an official announcement, and no supporting material (i.e., help documentation) is yet available.

Miranda Miller
November 26, 2013
Display Ads

Holiday PPC Planning: Three Advanced Strategies for AdWords

Learn advanced strategies for acing your holiday AdWords campaigns, including making use of new ad extensions, Product Listing Ads, and Dynamic Remarketing.

Erin Sagin
November 26, 2013
Paid Search Marketing

The Ultimate Holiday Text Ad: How to Optimize Your PPC Ads for the Holidays

Learn how to kill it this holiday season with your most compelling AdWords ad text ever, including an example of the ULTIMATE holiday text ad.

Jeff Stevens
November 25, 2013
Paid Search Marketing

PPC Keyword Research Guide: How to Find the Words for Your Paid Search Campaigns

PPC search campaigns revolve around keywords, and you need to find the RIGHT keywords to succeed. Learn how to find, refine, and organize keywords for your PPC campaigns in this PPC keyword research guide. Beginner to intermediate level.

Erin Bell
November 21, 2013
Paid Search Marketing

Google Pushing Holiday Retailers to Use Both Text Ads & PLAs

Text ads and Product Listing Ads (PLAs) are more powerful used together, according to Google; in fact, using text ads alone means lower brand recognition, less site engagement and fewer online sales, they say.

Miranda Miller
November 20, 2013
Paid Search Marketing

Complete Guide to Geotargeting & Local PPC

Make your Google Ad budget go farther by focusing your ads where they count! Learn how to set up and manage a local PPC campaign in our complete guide to Google Ads geotargeting, including tips and best practices for more effective local PPC.

Erin Bell
November 13, 2013
Paid Search Marketing

Google Ads Holiday Planning for 2019: How to Use the Automate Feature

Learn how to use Automated Rules in Google AdWords to pause PPC campaigns and improve efficiency during the holiday season.

Brad McMillen
November 11, 2013
Paid Search Marketing

Do Twitter Ads Work? Comparing Ad Performance on the World’s Largest Social Networks

Do Twitter ads work? The jury's still out, but recent data suggests Twitter's ad performance is weak compared to Facebook's, which is already weak compared to Google.

Larry Kim
November 5, 2013
Social Media

Clearing Up Negative Broad Match in Google Ads

Learn how negative broad match keywords work in AdWords, and why it's better to set negative keyword as single words rather than phrases.

Phil Kowalski
November 4, 2013
Paid Search Marketing

Google Ads Impression Share: Understanding and Improving Your Impression Share

Learn what impression share is and how you can improve it today.

Billy McCaffrey
October 28, 2013
Paid Search Marketing

Facebook Graph Search & Privacy Concerns: Should You Be Worried?

What is Facebook Graph Search? How can you retain your privacy and remain hidden from Facebook's new nosy feature? Read the article to find out!

Megan Marrs
October 24, 2013
Social Media

What the New AdWords Ad Rank Algorithm Really Means

The new Ad Rank algorithm is a huge change to the way Google serves ads in its paid search results. Learn why using AdWords ad extensions is more important than ever.

Erin Sagin
October 24, 2013
Paid Search Marketing

Top 5 Ways You’re Leaking Money in AdWords

Are you wasting money in AdWords? Most SMB's waste 25% or more of their PPC budget! Here are five ways you're probably leaking money from your AdWords account.

Erin Sagin
October 23, 2013
Paid Search Marketing

Blog SEO Tips for Non-SEOs: 3 Things Bloggers Forget to Do

Your blog will get a lot more traffic if you follow organic search engine optimization best practices. These three basic blog SEO tips and best practices will improve your blog rankings, but many bloggers forget to check off these boxes. Don't make that mistake!

Elisa Gabbert
October 22, 2013
Content Marketing

How to Get Phrase & Broad Match Traffic Data Back from Google Keyword Planner

Learn how to hack Google Keyword Planner to get your broad match and phrase match traffic volume estimate data back.

Victor Pan
October 17, 2013
SEO

What is Multi-Channel Marketing? Pros, Cons & Pro Tips

Multi-channel marketing can improve your marketing results everywhere you have a brand presence. Learn what multi-channel marketing is and why it brings in more customers than marketing through a single channel alone.

Megan Marrs
October 15, 2013
Cross-Channel Marketing

Find Your Old Tweets: How to See Your First Tweet

Been trying to find your first tweet, to no avail? Want to see how much you've changed over the course of your Twitter existence? Learn how to use Twitter Search to find all your old tweets!

Elisa Gabbert
October 10, 2013
Social Media

Funny Ads: Weird, Wacky Ads and Why They Work

What about the 1% though? Those ads that practically promote themselves? One thing seems clear – most of them are utterly hilarious. Not just funny, but odd, quirky, and even downright bizarre. Today we’re looking at some of the weirdest, wackiest ads online, and examining why they are successful.

Megan Marrs
October 8, 2013
Marketing Ideas