Facebook Graph Search & Privacy Concerns: Should You Be Worried?
What is Facebook Graph Search?
Facebook Graph Search first launched in March 2013, allowing users to search for people, photos, places, and interests within the Facebook search engine. Facebook Graph Search provides custom search results based on your own personal data, including information in the profiles of your friends. As you type a search query, Facebook Graph Search auto-completes the query, suggesting friendships through existing connections, Facebook pages, and apps, before finally providing web results.
New Facebook Graph Search: Now With More Stalking Power!
In recent months, Facebook developers have made Graph Search even more powerful, now capable of providing results on searches for:
The updated Facebook Graph Search can also search for posts from a specific place or time period.
It’s a bit hard to understand what this really means until you see Facebook Graph Search work in action. Below are some example search queries users might search in Facebook Graph Search.
Posts I commented on
My posts from the last year
Posts written at Yellowstone National Park
Posts by my friends last month
Posts about Breaking Bad
Why Is Facebook Graph Search Upsetting People?
Some people are grabbing their pitchforks and torches at news of Facebook Graph Search – and with good reason. While technically those risqué photo comments you posted on your cousin’s bachelorette party album a few years ago have always been available on Facebook for prying eyes, for all intents and purposes they were invisible once they disappeared from the feed.
Time heals all wounds and buries the evidence – at least it used to. Finding those inappropriate Facebook photo comments in the past would have required clicking “see more photos” hundreds of times, digging around for the exact incriminating photo, and opening it to see the comments. This is commonly referred to as privacy by obscurity. And with the new Facebook Graph Search, it’s a thing of the past.
Facebook Graph Search has the ability to dredge up nearly any user content with a few clicks of the keyboard. Imagine the search a potential employer might conduct of your photo comments, with a “drunk” keyword filter. Yup, that’s possible. Now you understand why folks are nervous.
Facebook Graph Search Privacy: Protecting Your Secrets
Now that we’ve got you good and spooked, it’s important to tell you that not all hope is lost – Facebook Graph Search results are shaped by users’ privacy settings, so if you choose to restrict certain content from being shown, it will remain hidden from searches. While you can’t outright disable Facebook Graph Search, you can get close by beefing up privacy settings to prevent your content from appearing in Graph Search results.
That means it’s time for some Facebook house cleaning!
Here you’ll be able to:
Tailor who can see future posts
Review all posts you are tagged in
Limit the audience for posts you’ve shared with Friends of Friends or Public
Choose who can send you friend requests
Choose who can look you up by email address or phone number
Decide whether or not you want search engines to link to your timeline
Note: While you can choose who is able to see your timeline and posts, Facebook has recently declared that all profiles are searchable – that is, you can’t hide yourself when someone searches your name.
Done? Next go to Timeline and Tagging. Here you can adjust settings such as:
Who can post on your timeline
Set whether or not you want to review photos tagged of you before they appear on your timeline (you probably do)
Who can see posts you’ve been tagged in
Other tagging options
Another setting you’ll find in “Timeline and Tagging” is the option to choose whether or not you want people getting tag suggestions when a photo of you is uploaded, i.e., do you want Facebook facial recognition turned on or off?
I don’t know about you guys, but I’m not crazy about this idea, so I took a minute to turn that off by setting the audience for tagging suggestions to “no one.”
These Privacy and Timeline/Tagging sections are great for adjusting settings on a massive scale, but maybe there are specific posts from the past you’d like to fine-tune the audiences for. This is where Activity Log comes in. You can get to the Activity Log from within the Settings>Privacy section, or just go to your timeline profile and you’ll see “Activity Log” in the right hand corner of your cover photo.
Welcome to Your Facebook Nightmare: Activity Log
Take a deep breath. Everything you’ve ever posted, tagged, or been snapped in is here. Yikes! It’s a bit overwhelming at first, but for now just focus on the left navigation bar. Here you’ll see options for:
Posts You’re Tagged In
Posts by Others
Posts You’ve Hidden
To get started, let’s try looking at comments. Here you’ll find anything you’ve ever commented on – articles, friends’ status updates, photos, etc. It’s all here, and with Facebook Graph Search, it’s easy for people to find this stuff.
Let’s dig a bit deeper – you can navigate to past months or years on the right hand navigation.
You’ll notice next to each comment there’s a small icon. Mousing over the icon will show the privacy settings for each piece of content.
You can’t change the privacy setting of a comment if it was posted to a friend’s account (which most probably will be), but you can delete the comment by clicking the small pencil (“Edit”) icon.
Have fun weeding through your activity log – get ready for some fond memories and/or serious embarrassment.
One more word about Photos – since that tends to be where people really want to keep things private. Within the Photos section of activity log, you can see:
Photos of You
Here you’ll see all the photos you are tagged in, by yourself and others. You always have power over what photos you are tagged in, even when the photos belong to another user. Feel free to change the audience settings where you see fit.
Note: Photos that you’ve hidden from your timeline are still searchable. Review these photos by going to the top of the selection tool and clicking “On Timeline: Hidden.” Now you can remove tags and make sure the photos die once and for all!
Want to change the privacy setting for your albums? No problem, just leave activity log and head to Photos>Albums. Icons in the bottom right of each corner show you the privacy settings for each album and let you change them. Some, like Timeline photos, will require that you go in and change pictures manually.
Facebook Graph Search Privacy: Review Your Cover-up Work
Have you hidden the skeletons in the closet? Just make sure by going to your profile and clicking the “View As” option in the gear dropdown, next to Activity Log. Here you can put yourself in an outsider’s shoes and see what they see on your profile.
We’ve given you the tools and techniques to defend yourself against the murderous onslaught of Facebook Graph Search. God be with you brothers. Don’t shoot till you see the comments made drunkenly.
The Future of Facebook: Should Twitter Watch its Back?
Twitter has largely been seen as the #1 place for real-time news and corresponding dialogue. If you want to see what folks are saying about tonight’s episode of The Walking Dead, you’re likely using a #WalkingDead hashtag.
However, Facebook Graph Search could end up giving Twitter some competition. Search “posts about Walking Dead” or “posts about Dancing With the Stars” and you’ll be inundated with real-time content.
This makes Facebook a much more viable option for online conversation, since Facebook Graph Search makes finding friends who are talking about specific subjects vastly easier. Add that to the fact that Facebook now recognizes hashtags, and you can see why the little blue bird better watch its back!
Why Facebook Graph Search is Great For Businesses & Brand Monitoring
Facebook Graph Search also makes it easier for businesses to monitor discussion about their brands via Facebook. Search “Status updates about Pepsi” or “Posts about Toyota” and you’ll find real-time talk about businesses. This new tool can be used to discover fans talking about your brand, who you can then engage with.
How to Get Facebook Graph Search
Facebook Graph Search started as a limited beta, and then later became available to all US English users. The newer, more advanced search options are at the moment only available to a small group of US/English users. Facebook will monitor their usage, take feedback into consideration, and then roll out the feature to all users at a later unknown date.
At the moment the entirety of Graph Search is English only, due to the fact that Facebook Graph Search is a semantic search engine that relies on sentences rather than simple keywords. This makes it difficult to internationalize, so don’t expect to see this option available in other countries for quite some time.
How to Use Facebook Graph Search: Glorious, Terrifying Nostalgia
Although online privacy advocates are likely to despise the new Facebook Graph Search, it will actually allow for some pretty cool interactions between users. Considering that most millennials will have the majority of their entire lives documented on Facebook, Graph Search allows for some serious nostalgia (or ghastly embarrassment) as users can sort through old photos and posts, providing a blast from the past.
One thing is for sure – creating group collages or slideshows has become a heck of a lot easier since now a simple search can return all photos of chosen individuals in various settings and time periods. Much better than digging through hundreds of old albums.
What do you guys think of Facebook Graph Search? Is it a wonder or a pestilence?