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Meta Advantage+ vs. Manual Setup: Which Is Better?
Should you take advantage of Meta Advantage+ and let AI rule your campaigns or stick with manual set up? Find out which is best for your business.
Google Ads Audience: What Is a Google Ads Audience?
This is the first post in a series on the Google Ads audience tab. In this post, we’ll focus on the topic of how Google defines an “audience” as it pertains to Google Ads (formerly known as AdWords) display campaigns, and some of the strategic ways you can make use of audiences within your display campaigns.
The Ultimate Guide to the Google AdWords Audience Tab
Learn everything you need to know about the Audience tab in Google AdWords in this free guide.
What Kinds of Businesses Should Use PPC Advertising?
Who uses PPC advertising? Should you? Learn five types of business that usually see great results and high ROI from PPC advertising.
Analyzing Your AdWords Ads
Learn how to use Google AdWords, AdWords Editor, Excel and other tools to analyze your AdWords ad performance metrics.
What Industries Contributed to Google’s $37.9 Billion in 2011 Revenues?
Learn the top 10 industries that spent the most on Google advertising last year, contributing to Google's 2011 revenues of $37.9 billion.
How to Create Video Ads & Mobile Ads in Google AdWords
Learn how to build video ads and mobile ads in Google AdWords, including tips and best practices for format and settings.
What Is SEO Content? A Guide to Creating Content for SEO
If you’re relatively new to the world of search marketing, you may have heard the term “SEO content” being thrown around in marketing meetings. This beginner’s guide is designed to answer three questions: What is “SEO content”? What types of SEO content are there? What is my SEO content strategy?
How to Use the Google Ads Display Ad Builder
Learn how to use the AdWords Display Ad Builder to create image ads, including best practices for choosing display ad themes, templates and sizes.
How to Create a Google Ads Image Ad
Learn how to create an image ad in Google AdWords as well as how to optimize your image ads for maximum exposure across the web.
How to Create a Google AdWords Text Ad
Get tips on creating new AdWords text ads from within the Google AdWords interface, as well as ad copy best practices.
Guide to Google Ads Networks & Devices Settings
Learn how to optimize the settings in the Google Ads networks and devices settings menus in this quick guide.
11 SEO Tips for Optimizing for Local Search
Optimize for local search- here are 11 tips you can use to optimize your pages for local searches.
10 Tips to Create Awesome Content that Is Easily Discovered
Need help getting your content to rank for SEO? Learn 10 tips that can help boost your content's ranking in the SERPs.
Guide to Google AdWords Language & Location Settings
This is the second post in our series on Google AdWords campaign settings. In the first installment, we talked about how to name and organize your Google AdWords campaigns. In this post we’ll focus on locations and languages settings within the AdWords settings tab.
Google Ads Campaign Best Practices: How to Name & Organize Campaigns
Learn tips and best practices for organizing and naming campaigns in your Google AdWords PPC account.
Google AdWords Call Tracking Reporting: The Call Details Report in the Dimensions Tab
Learn all about the Call Details Report in the Dimensions tab in AdWords, including when and how to use it to improve PPC performance.
Free Clicks? The Google Ads’ Free Clicks Report in the Dimensions Tab
Learn about the AdWords free clicks report in the Dimensions tab -- are these really free? Are they even clicks?
Using Excel for Google PPC: Fun Stuff and Hard Stuff
Learn how to use Excel to make common PPC tasks easier, including writing PPC ads and estimating profits and losses. Includes 2 free downloads!
How to Get the Most Out of the Search Terms Report in
Learn how to use the search term report in the AdWords dimension tab to analyze the search queries driving traffic in your Google PPC campaigns.
How Does the Google Ads Auction Work? [Infographic]
This infographic illustrates how Google Ads works, including an explanation of how advertisers can win the Google Ads auction.
Google AdWords Geographic Performance Report: How to Report on AdWords Geographic Targeting
Learn why, when, and how to use geographic targeting and reporting in the AdWords dimensions tab.
Google AdWords Destination URL Report: How to Use the Destination URL Report in AdWords
Learn how to use the Destination Report in Google AdWords to get actionable insights into your ad groups and campaigns.
Google AdWords Dynamic Search Ads (DSAs): What You Should Know
Learn about the new Dynamic Search Ads offered by Google AdWords, including use cases and potential pitfalls for advertisers.
Google AdWords Conversion Reporting: The AdWords Dimensions Tab Conversion Report
This is the second in a series of posts on the Google AdWords Dimensions Tab Reporting Options. In the first post in the series, we covered AdWords Dayparting with the Google AdWords Time Report, and in today’s post we’ll walk through the conversions reporting options in the dimensions tab.
10 Tips for Creating Content on Facebook That Gets the Thumbs Up
Discover 10 Facebook tips for creating great content that will engage customers.
Google AdWords Dayparting: The AdWords Dimension Tab Time Report
Day of the Week – This is breaking down a period of time (e.g., the last six months) by day of the week. Your business might (or might not) perform well on weekends, or you might see a lower CPA on Wednesdays. If that’s the case, you can push more budget at those days that perform better.
