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How to Harness the Power of Generative AI in Digital Marketing Responsibly & Effectively
Generative AI can make your marketing more effective when applied correctly. Find out how to do that (+why a human touch is still necessary!).
Google AdWords Reporting Guide: AdWords Dimensions Tab Tips & Tutorials
Learn everything you need to know about the reports in the Google AdWords Dimensions Tab in this AdWords reporting guide.
How Does Google Decide Which Ad Extensions to Display?
So it looks like there are likely a few variables that determine which ad extension shows for your ad, but given that the prioritization is outside your control it’s likely best to enable whichever of the ad extensions both make sense for and are eligible for your account and monitor their progress.
How & When to Use Call Extensions in Google Ads
Learn all about Google AdWords call extensions, including when, how and why to use call extensions in your PPC campaigns.
The Problem with the Google AdWords Impression Share Report
In any PPC campaign there is a concept of diminishing returns – just because you can get x conversions at y price per conversion doesn’t mean that if you get 2x the conversions your cost per conversion will hold – in fact in a vast majority of cases it won’t.
Search Marketing & Technology News Roundup, Oct. 4, 2011
Read about the latest search marketing & technology news for Oct. 4, 2011. Learn about Google's new circular ads, Rhapsody's acquisition of Napster, Facebook's new metrics, ads, and timeline feature, and Apple's iPhone event today.
5 Great Marketing Case Studies from Around the Web
Marketing case studies are a great way to get attention and links to your blog, because people love personal stories. Here are five inspiring case studies.
Google Ads Sitelinks: How to Use Google Ads Sitelinks Extensions
Learn all about Sitelinks, a Google AdWords ad extension, in this complete guide to using sitelinks in your AdWords advertisements.
Google AdWords Product Extensions Guide: A Product Extension Tutorial
Learn all about Google AdWords product extensions in this tutorial, including what they accomplish and how to use them to best effect in your campaigns.
Ultimate Guide to PPC Metrics: 17 Experts on the Top 3 Must-Check PPC Metrics
Not sure which PPC metrics to focus on when evaluating your Pay Per Click (PPC) campaigns? Get tips from the top experts in the industry in our Ultimate Guide to PPC Metrics.
Google Ads Location Extensions Guide: Location Extension Targeting Best Practices
Learn why local ad extensions are important and when and how to use them in this guide to Google AdWords Location Extensions.
9 Google Ad Extensions to Boost Your CTR
Learn all about using Google ad extensions to increase your ad CTR, including location extensions, sitelink extensions, call extensions, and more in this comprehensive guide.
How to Use Keyword Research for New Product Development
Have you ever thought about using keyword research to guide new product development? Learn how to find out what customers want using Google Suggest.
AdWords Experts Share the Secrets of Their PPC Success, Part 3
This is the third in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to find out what strategies contribute to their strong AdWords performance.
How Does Google Ads Geographical Targeting Really Work?
Does Google AdWords location targeting work the way you think it does? You might be surprised how aggressively Google uses the geo targeting option.
AdWords Experts Share the Secrets of Their PPC Success, Part 2
An AdWords expert shares tips and strategies for mastering PPC and getting better results from your AdWords campaigns.
AdWords Experts Share the Secrets of Their PPC Success, Part 1
Learn how one AdWords expert gets such great results from his PPC campaigns in this interview featuring AdWords tips and strategies for success.
Google Analytics Multi-Channel Funnels: How to Use Multi-Channel Tracking & Attribution
Despite being somewhat overshadowed by slightly more interesting tech news yesterday, the Google Analytics blog made a big announcement: multi-channel funnels are now available to everyone.
How Page Speed Affects Conversion Rates
Every year my marketing team has an offsite planning meeting where we lay out major goals and initiatives for the coming year. Last winter, site speed made it to the top of that list. The main push for making site speed a priority came from our SEO team.
Google AdWords Topic Targeting: What Is AdWords Topic Targeting & When Should You Use It?
Last week we pointed out that Google Display Ads have been the subject of a lot of Google marketing and advertising attention recently, and of course there is a lot of opportunity on the content network in many verticals.
Learn Google AdWords – Learning AdWords Best Practices from Great Sources
New to AdWords? Learn five great resources that make understanding Google AdWords easy. Discover the resources to make your campaign successful!
Google Ads Express Review: Is AdWords Express Right for You?
Is AdWords Express right for you? This in-depth review of Google AdWords Express examines whether it's a good idea for a small business advertiser.
How to Do SEO for Magento eCommerce Software
Magento eCommerce Software is one of the most popular business e-commerce tools. Like any other web platform, Magento can and should be managed to obtain SEO (search engine optimization).
5 Low-Budget Ways to Distribute Your Blog Content
Here are five easy, low-cost ways to distribute your blog content for greater readership and link building.
Where’s Mesothelioma, What Is Cord Blood & Other FAQs About Our Most Expensive Keywords Study
Earlier this week we released a study that revealed the 20 most expensive, high-search-volume keyword categories to provide some insight into where Google makes all its billions in ad revenues, as well as tips on how to target super-competitive keyword verticals.
Google Analytics & AdWords Tracking Issues: Multiple AdWords Accounts for One Google Analytics Account
Having a single Google Analytics account linked to multiple AdWords accounts can be a headache. Here are several workarounds to consider.
What to Do When Your Google Ads CPCs Are Too High
As AdWords gets more competitive, your costs per click (CPCs) may be driven too high to make your campaign profitable. Learn five ways to lower your CPC.
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