Generative AI can make your marketing more effective when applied correctly. Find out how to do that (+why a human touch is still necessary!).
Learn everything you need to know about the reports in the Google AdWords Dimensions Tab in this AdWords reporting guide.
So it looks like there are likely a few variables that determine which ad extension shows for your ad, but given that the prioritization is outside your control it’s likely best to enable whichever of the ad extensions both make sense for and are eligible for your account and monitor their progress.
Learn all about Google AdWords call extensions, including when, how and why to use call extensions in your PPC campaigns.
In any PPC campaign there is a concept of diminishing returns – just because you can get x conversions at y price per conversion doesn’t mean that if you get 2x the conversions your cost per conversion will hold – in fact in a vast majority of cases it won’t.
Read about the latest search marketing & technology news for Oct. 4, 2011. Learn about Google's new circular ads, Rhapsody's acquisition of Napster, Facebook's new metrics, ads, and timeline feature, and Apple's iPhone event today.
Marketing case studies are a great way to get attention and links to your blog, because people love personal stories. Here are five inspiring case studies.
Learn all about Sitelinks, a Google AdWords ad extension, in this complete guide to using sitelinks in your AdWords advertisements.
Learn all about Google AdWords product extensions in this tutorial, including what they accomplish and how to use them to best effect in your campaigns.
Not sure which PPC metrics to focus on when evaluating your Pay Per Click (PPC) campaigns? Get tips from the top experts in the industry in our Ultimate Guide to PPC Metrics.
Learn why local ad extensions are important and when and how to use them in this guide to Google AdWords Location Extensions.
Learn all about using Google ad extensions to increase your ad CTR, including location extensions, sitelink extensions, call extensions, and more in this comprehensive guide.
Have you ever thought about using keyword research to guide new product development? Learn how to find out what customers want using Google Suggest.
This is the third in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to find out what strategies contribute to their strong AdWords performance.
Does Google AdWords location targeting work the way you think it does? You might be surprised how aggressively Google uses the geo targeting option.
An AdWords expert shares tips and strategies for mastering PPC and getting better results from your AdWords campaigns.
Learn how one AdWords expert gets such great results from his PPC campaigns in this interview featuring AdWords tips and strategies for success.
Despite being somewhat overshadowed by slightly more interesting tech news yesterday, the Google Analytics blog made a big announcement: multi-channel funnels are now available to everyone.
Every year my marketing team has an offsite planning meeting where we lay out major goals and initiatives for the coming year. Last winter, site speed made it to the top of that list. The main push for making site speed a priority came from our SEO team.
Last week we pointed out that Google Display Ads have been the subject of a lot of Google marketing and advertising attention recently, and of course there is a lot of opportunity on the content network in many verticals.
New to AdWords? Learn five great resources that make understanding Google AdWords easy. Discover the resources to make your campaign successful!
Is AdWords Express right for you? This in-depth review of Google AdWords Express examines whether it's a good idea for a small business advertiser.
Magento eCommerce Software is one of the most popular business e-commerce tools. Like any other web platform, Magento can and should be managed to obtain SEO (search engine optimization).
Here are five easy, low-cost ways to distribute your blog content for greater readership and link building.
Earlier this week we released a study that revealed the 20 most expensive, high-search-volume keyword categories to provide some insight into where Google makes all its billions in ad revenues, as well as tips on how to target super-competitive keyword verticals.
Having a single Google Analytics account linked to multiple AdWords accounts can be a headache. Here are several workarounds to consider.
As AdWords gets more competitive, your costs per click (CPCs) may be driven too high to make your campaign profitable. Learn five ways to lower your CPC.