Featured Article
How to Do a PPC Keyword Gap Analysis to Find New Opportunities
Want to expand your PPC keyword list while stealing market share from your competitors? Find out how a keyword gap analysis can help.
Why Use Google Ads? Here Are 10 Reasons
Why use Google AdWords? Because it works! Thousands of companies are getting ROI from their AdWords campaigns. Learn 10 reasons why AdWords PPC is a highly effective marketing channel that can deliver sales, leads and ROI for your business.
A Beginner’s Guide to Content Strategy for the Web: 10 Things You Need to Know
Having a strong content strategy in place makes all the difference when it comes to meeting your content goals. Learn the 10 elements of a successful content strategy for the web, including voice and tone, structural concerns, and other web content marketing strategies.
YouTube Advertising Guide: How to Advertise in YouTube Videos
Those ads that run before your YouTube video drive a ton of brand awareness and bring targeted new traffic to your site. Learn how to run YouTube advertisements, ranging from stationary banners to in-video video ads.
Blog Management for Small Businesses: The Ultimate Guide
Learn how to run a successful small business blog with this guide to blog creation, tactical planning, and strategic management for SMB blogs.
How to Rank for a Keyword in 10 Steps
Want to see your website on the elusive first page of Google for a given search term? Unless you’re Wikipedia or The New York Times, it won’t be easy. But it’s not impossible, either. Learn how to rank for a keyword in 10 steps in this post.
The Best Tweets of All Time: Our List of the Most Important, Record-Breaking Tweets Ever
Read the list of the best tweets in the history of Twitter! These are the funniest, most retweeted, and most important tweets of all time.
How to Find Long-Tail Keywords: 9 Ways to Discover Long-Tail Terms
Long-tail keywords are often less competitive and therefore easier to rank for. Not sure where to find long-tail keyword terms for your search marketing campaigns? Learn nine novel ways to find long-tail keywords in this guide to long-tail keyword discovery for SEO.
What is Evergreen Content? A Guide to Long-Lasting Content That Boosts SEO
If you’re involved with SEO, content marketing or any kind of web marketing, you’ve probably heard the phrase “evergreen content." So what is evergreen marketing? We dive into all things evergreen in this article.
10 Reasons SEO Is Harder for Small Businesses
Why is SEO so much harder for small businesses? Here are ten reasons that bigger companies and well-known brands find it easier to succeed at SEO.
Vanity URL: What It Is & How To Get One
A vanity URL is an unique web address that is branded for marketing purposes. Learn all the ins and outs of vanity URLs and how to use them to your advantage in this post.
Content Keywords FAQ: How to Use SEO Keywords for Content Marketing
Get answers to your most frequently asked questions about keyword research for content marketing and how to use SEO keywords in your website content.
Top 25 Most Popular YouTube Videos of All Time: What Makes a Video Go Viral?
What are the best YouTube videos of all time? Read our Top 25 YouTube Videos list, learn what sets them apart from the rest, and discover how to make your own viral YouTube videos.
24 of the Most Surprising A/B Tests of All Time
24 marketing experts share the results of their craziest, most shocking A/B tests, including landing page A/B tests, PPC ad text tests and more.
What to Do if Google Ads Says Your Landing Page Experience Is Below Average
Does Google say your landing page experience is below average? Here's what to do about it: 10 tips to improve your Google Ads landing page experience.
How to Set Your AdWords Budget: New Shared AdWords Budget Options
A review of how to set your AdWords budget using the new shared AdWords Budget feature allowing you to deploy spend across similar campaigns. Is it a good idea?
Organic vs. Paid Clicks: These Are Not the Clicks You’re Looking For
Recently, a new, related report has been making the rounds. This study, carried out by GroupM UK and Nielsen, reports that 94% of total search engine clicks go to organic results, with just 6% of click share left for paid search ads.
Tricks to Get the Click: 10 Tips for Writing Better PPC Text Ads [New Guide]
This free guide features 10 great tips and best practices to help you write better performing PPC text ads. Get your guide now!
Content Marketing Magic: Aligning Keyword & Content Types with Business Goals
Before you start creating SEO content, define your business goals, and learn how to align keywords and content types with those marketing goals.
Why Are Popular Keywords So Hard to Rank for with a New Website?
While digging through our analytics for question keywords, I found the following question: Why are popular keywords so hard to rank for with a new website? It’s a good question, although the longer you work in search marketing, the more obvious the answer becomes.
25 Ways to Use Google Ads Data for SEO
One often-mentioned best practice for SEO is to use a test PPC campaign to “get some initial data” about a query space, and people frequently make reference to the fact that you can get valuable insights for your organic optimization efforts by looking at pay-per-click data.
Google SERP Dumps 5.5% of Organic First Page Listings
You may have noticed recently that Google has been showing just 7 organic search listings on the first page for many searches, instead of the usual 10. Take for example, this search for "adwords," which shows just 7 organic search listings.
25 Fast Facts About Google Ads
Learn 25 fascinating facts about Google AdWords, Google's $38-billion search advertising network.
The Long-Term Value of SEO: Does SEO Value Last Forever?
Learn three reasons why the myth that SEO traffic and value lasts forever is false. The long-term value of SEO is not as rock-solid as you think.
Google People Search Engine?! How I Taught Google Search to People Search
What is Google people search, anyway? Learn all about Google people search in this post, including how you can teach it tricks to help your strategy.
Advertiser Claims 80% of Facebook Ad Clicks are From Bots
A Facebook advertiser claims that 80% of the clicks from facebook advertising were from bots. The company is so unhappy with the results on recent Facebook ad tests; they're deleting their Facebook page entirely.
Unnatural Links: What They Are & What to Do About Them
Did you receive a warning that your site has unnatural links? Learn what unnatural links are and what to do in case affected by the Penguin update.
