This expert shares the ways he thinks AI will impact PPC--plus what that means for your business.
A while back we interviewed a handful of link-building experts (Garrett French and Ben Wills, Wiep Knol, Debra Mastaler, and Julie Joyce) on everything from what features they'd want in their ultimate link-building tool to how to brainstorm linkbait.
Should you set your ads to rotate or optimize in Google AdWords PPC campaigns? Learn why rotating ads could be detrimental to your profits.
Learn seven ways to segment your landing pages so you can make the right media buys, capture the right audience and convert the best leads.
The average American now spends seven hours per month on Facebook. Here's a list of (arguably) more productive things you could do with that time.
Link Bait Case Study - Learn how we got a link from the New York Times! Link bait strategies and techniques to make your link bait campaign a success.
Ten steps you can take to improve your AdWords click-through rate (CTR), such as simplifying your ad and getting rid of abbreviations.
Search itself was a huge disruptive technology. Now with the Nexus One and the no-click search model, Google is proving to be the king of disruptive tech.
Google is now bolding synonyms in the search results. This is a big, potentially exciting change, but how accurate are the synonym results?
In this interview, social media expert Alexander Howard shares his thoughts, predictions on Twitter, how social media has changed journalism, and top resources and tools.
By my count, this is the sixth and final update for 2009, with the last PageRank update occurring on October 29, 2009. Note that in 2008, there were a total of five TBPR updates, with one occurring on the night before New Year's Eve, similar to this update.
In 2009, the scientific community treated search and social media marketers to what seemed like a never-ending supply of meaty and game-changing research projects, covering everything from information retrieval, to personalized search, to integrated SERP analysis, to studying user behavior on social networks.
Toy companies make great toys for tots, but how good are they at SEO? Find out which toy vendors are best at SEO on our list of Top SEO Toy Websites
Keyword Ranking Tools quickly track your rankings in the SERPs for target keywords Find out which are the paid and free Best Keyword Ranking Tools for SEO.
Candy companies may be able to create tasty treats, but how good are they at SEO? Find out who the Top SEO Candy are in our Top SEO Websites Series.
Learn to analyze your bounce rate by looking at the places people are going after they leave your site.
Demand Media's content creation model (extreme data-driven keyword research based on a sophisticated algorithm) may be the future of content generation for the web.
It's a question that's asked more often then you might think. "What determines my pay-per-click keyword price?" The answer is most certainly not "Google" or another PPC search engine. Truth be told, this question is aptly answered by a quick lesson in PPC fundamentals.
Web design companies are able to create slick websites, but how good are they at SEO? Find out who the Top SEO Web Design Firms are in this SEO study.
20 web site conversion rate optimization (CRO) resources that will help you turn more of your visitors into conversions.
In SEO for College Websites, Part One, I covered how to conduct effective keyword research and how to create killer degree page title tags for SEO. In this post, I'll discuss how to optimize your degree page content and how to acquire some quality inbound links.
If you have someone's name, you can find their personal email address. Sure, it may take some extensive digging and sleuthing, but if it's that important to, it can be had with some good old fashioned organic searching, scanning, and scouring the Internet. Today we'll show you 12 ways to find anyone's personal email.
The SEO Guide for College Websites explains how to perform effective SEO for college websites and degree pages in order to rank higher in search engines.
Learn how to get lots of do follow links from Wikipedia in this in depth, step by step article.
Your keywords are an asset: keywords are the foundation of all search marketing efforts and represent a valuable piece of competitive intelligence.
Exact match domain names are given a license to rank by Google, despite many being poorly-optimized, flimsy sites that outrank more relevant resources.
Learn why keyword expansion is important, and more importantly how to effectively find traffic driving keywords.