Having a poor performing Google Ads (formerly known as AdWords) landing page is bad news – not only will Google be less likely to show your ads, but you are probably missing out on valuable conversions. It also negatively affects your Quality Scores, which means you end up paying more for each click.
In an effort to be more “transparent,” Google now makes an attempt to tell you why your Quality Score for a given keyword is low. One reason might be the quality of your landing page experience. If Google Ads thinks your landing page experience is “below average,” it could hurt your Quality Score.
According to Google, you should focus on three things if your landing page quality needs improvement:
If Google has deemed your landing pages to be “below average” in quality, you’re probably looking to improve your landing page experience Here are 10 tips on improving your landing page Quality Score.
Megan Marrs is a veteran content marketer who harbors a love for writing, watercolors, oxford commas, and dogs of all shapes and sizes. When she’s not typing out blog posts or crafting killer social media campaigns, you can find her lounging in a hammock with an epic fantasy novel.
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