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Your Google Ads landing page is your key chance to convince the customer to convert. After all, that’s why you’re running Google ads in the first place. Your want visitors to buy your product, request a quote, sign up for a free trial, or download a resource. Whether your goals are more sales or more leads, you need high-quality landing pages to optimize conversion rates, and relevant, effective landing pages will also lower your conversion costs.
When it comes to Google Ads, one of the most important factors for an optimized landing page is relevance: Just as your ad text should be relevant to your keyword, your landing page should be relevant to your Google ad. The landing page should provide what the ad promises and what the user wants. Landing pages with relevant ad text also get higher Quality Scores, and better ad rankings as a result!
Creating specific landing pages that speak directly to the user’s search query will have a positive impact on your Google Ads account and, most importantly, drive more conversions. It’s worth it to devote time and effort to optimizing your landing pages for Google Ads.
So what exactly goes into a successful Google Ads landing page, and where on earth do you start? Here are the basics.
Write your headline and body copy with the goal of clearly communicating the value of your offer. Why should visitors take the next step? What are they going to get in exchange for their money or their contact information? Here are some tips for writing powerful Google Ads landing page copy:
The form on your landing page is there to collect key information from your site visitors, so you’ll be able to contact them later. Along with the headline, it’s one of the most important elements of your Google Ads landing page. A well-optimized form can have a tremendous effect on your conversion rates. Here are some elements to consider:
A thank you page example
What else goes into a strong Google Ads landing page? Don’t forget to follow these best practices:
Taa daa! Now you’ve got the know-how to build a snazzy Google Ads landing page. Time to go get those leads!
Still need help? Get a quick audit of your Google Ads account with the Free Google Ads Performance Grader.