Helen Edwards

Helen Edwards

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The 4 Emotions that Make the Best Emotional Ads [DATA]

Emotional ads significantly out-perform bland, boring ads, but which emotions pack the biggest punch? Do happy, positive ads work better than ads that feed on negative emotions? Find out the top four click-driving emotions for ads in this data-backed post!

Analyze & Beat Your Google Ads Competitors With These 5 Powerful Tools

Are you competitive in Google Ads? I bet you want to be! Here are four of our favorite tools, including Auction Insights and SEM Rush, for analyzing your Google Ads competition and using competitive data to beat them out.