Last year, one of my colleagues wrote about what she learned about PPC from her cats. And while I don’t have any cats, there are PPC lessons in just about everything. To demonstrate this, I have compiled a list of five PPC lessons I learned from my betta fish, Octavius.
Do you bid on your competitors' brand searches in AdWords? This is a powerful online advertising strategy, but make sure you know the pros and cons of competitive bidding, and don't make these common mistakes.