How helpful are best practices? Well, I guess it depends on several factors as in – what they are? Who are they coming from? How relevant are they to your business?
But don’t you sort of despise that phrase? As marketers, we hear it on a day to day basis, we spend our mornings scrolling through article upon article studying the best practices for SEO, paid search, social media, and the list goes on.
But is following these so called “best practices” enough?
At WordStream, our clients and brand followers span across every vertical you could think of, from travel to healthcare to SaaS companies. Our audience holds expertise in a variety of areas, so not all of the so-called best practices are relevant for every business.
Google is even placing a stronger focus on vertical specific functionality within the SERPs, like automotive carousel ads and hotel ads, so advertisers need to be aware of what’s going on in their industry to stay up-to-date and ahead of their competition. This is why we’ve decided to build a collection of guides for marketers in almost every industry! As time goes on, we’ll continue to create even more industry-specific content (and include a recap in this library list below).
Find your industry below, and start exploring the “best practices” that are actually relevant to your business.
25 Restaurant Marketing Ideas: Tips & Strategies to Win in the Food Business Aw, my favorite industry! Who doesn’t love food? I’ve always dreamed about being a restaurant marketer, but have learned that it’s lot harder than one would suspect. Why? Because competition is incredibly stiff. You need to have a full-proof method of being found, have stellar reviews and provide mouth-watering content. This guide provides some creative steps that’ll make your reservation list fill-up in no time.
The Complete Guide to PPC for Startup Marketing: 9 Tops to Grow a Startup with Paid Search: The idea of working for a startup is trendy and thrilling in theory, but in reality it can be stress-filled and frustrating. Budgets and bandwidths are stretched thin, and every marketing dollar spend needs to be spent wisely. This guide is here to help startup marketers profit from paid search rather than join the 90% of startup companies that fail.
3 PPC Strategies to Out-Sell Your Home & Garden Competitors: Staying on top of sales, promos, and weather fluctuations is not easy if you’re in the Home & Garden biz. Tweaking each ad for a special offer can eat up hours upon hours of your work week. Luckily, this guide details some industry specific tips that will save you time and leave your yard flourishing.
4 Ways Local Businesses Can Get More Out of Google: If you’re running a local storefront Google might be the last thing on your mind. You’re more concerned about inventory, in-store transactions, and foot-traffic. Well, if you’re not easily found on Google, then you’re probably losing about 80% of your potential sales. Honestly, brick and mortar businesses need to start taking their organic and paid search strategies seriously or their local competitors are going to be sweeping away their business with a few simple searches. These 4 steps will help store front owners get their Google presence on track.
Need a Stronger Prescription for PPC? 6 Paid Search Tips for Healthcare Marketers: Yikes, healthcare is somewhat of a mystery to me, with fields within fields, and dictionaries of medical terminology that are unrecognizable to the non-healthcare worker, like myself; healthcare is by far one of the most challenging industries to be in when it comes to paid search. This in-depth guide details the specific PPC challenges faced by healthcare marketers, and then dives into six actionable steps to take in order to succeed with paid search.
Content Marketing for Service Professionals: 3 Great Examples: Quality content marketing is critical for service businesses. Why? Well, if you’re able to position yourself as an authority on the topic related to your business, then you’re also greatly upping the chance that leads will turn to you when they need your services. This is what content marketing is all about, and these three companies are killing it with content. Check them out and steal their strategies.
Law Firm Marketing: 9 Tips for Winning More Clients with PPC: Law-related keywords are some of the most expensive on Google, competition is fierce, and getting qualified searchers is challenging! These 9 tips will guide law firm marketers to making better decisions with their PPC efforts to help them stop wasting tons of money and start gaining more high-profile cases.
7 Super-Smart PPC Tips for Higher Education Marketing: Education is a universal desire and often requirement to survive and thrive in today’s society. With search engines playing a huge role in the research phase for potential students, higher education marketers need to be competitive. This vertical comes with its unique challenges, like expensive keywords, longer sales cycles that are hard to predict and control, and regulations that marketers need to be aware of. This guide dives into the seven strategies higher education marketers should be leveraging to get the best results possible with their PPC efforts.
9 Money-Making PPC Tips for Retail Marketing: 60% of people begin shopping by using a search engine to find the products they want, and 81% of shoppers conduct online research before they make a purchase. Google has changed the way we shop! Learn how to stand out from the competition and make the most of new ways of shopping.
Curious how your Google Ads performance metrics measure up compared to other businesses in your industry vertical? Check out our full study of average Google Ads benchmarks for 20 popular industries:
How important are phone calls to your business? Explore the top 10 industries that MUST be using call tracking.
Are you curious if your industry falls into the high spend category on Google. Check out the top 10 industries that contributed most the Google’s earnings.
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