Get a Demo

Home — Blog — Paid Search Marketing

Blog Category

Paid Search Marketing

Paid search marketing is a critical tool for any marketer or small business owner. But it’s not easy. From navigating the world of bidding, to writing ad copy that resonates, to setting up Google Ads conversion tracking and more: there are a lot of skills that fall under the paid search marketing umbrella. At WordStream, we’re here to help you refine those skills. Check out our paid search marketing blogs and get the knowledge you need to succeed.

Why Was February Such a Hard Month for B2B Businesses?

Many B2B companies noticed a big performance dip in their AdWords accounts this February. Here's why you saw fewer leads from PPC last month.

Sergey Rusak
March 3, 2015
Paid Search Marketing

Google Introduces Call-Only Campaigns – Here’s Why You Need Them

Google just made it even easier for prospects to call advertisers with the launch of its Call-Only Campaigns feature in AdWords.

Larry Kim
February 20, 2015
Paid Search Marketing

21 Tips for Writing Great Ad Headlines

Great ad copy starts with a great headline. The best PPC ad headlines are specific, address problems, and speak to emotion. Learn 21 fast, actionable tips for writing super-effective, super-clickable ad headlines for your PPC campaigns.

Dan Shewan
February 2, 2015
Copywriting

The Complete Guide to PPC for Startup Marketing

Startup businesses and entrepreneurs set growth as a number one priority. Learn how you can use PPC, or pay-per-click marketing, to grow your startup.

Margot Whitney
January 12, 2015
Paid Search Marketing

Google Wants Into the Auto Insurance Biz: Would You Buy Your Car Insurance from a Search Engine?

Google wants to take its auto insurance comparison shopping further and plans to offer policies for sale through the new Google Compare Auto Insurance Services in the US.

Larry Kim
January 9, 2015
Paid Search Marketing

5 Reasons To NEVER Use Google Ads Automatic Bidding

Automatic bidding is a great way to make your life easier, right? WRONG! Using automatic bidding could have serious negative consequences on your PPC results. Here are five reasons why you should (almost) never use automatic bidding in your AdWords account.

Caleb Hutchings
November 5, 2014
Paid Search Marketing

Mobile PPC Strategy: Are You Missing Out On Conversions?

Before ruling out mobile PPC ads, it is crucial to first dig a bit deeper into what the stats say because, believe it or not, there are some businesses that do surprisingly well via mobile.

Margot Whitney
October 16, 2014
Paid Search Marketing

AdWords Quietly Launches New Demographics Targeting Tab

Google has quietly launched a new demographics tab in AdWords that allows businesses to more finely target their best demographic audience in their Google Display Network campaigns.

Mark Irvine
October 6, 2014
Paid Search Marketing

The Top 10 Best PPC Hacks … Ever!

Here are the top PPC marketing hacks you need to optimize your AdWords strategy today. These 10 tactics will have the most impact on your pay-per-click results.

Larry Kim
September 30, 2014
Paid Search Marketing

Do I Have Too Many Keywords in My PPC Account? (Hint: Probably)

It doesn’t serve you to bloat your PPC account with too many keywords. Here are three reasons to avoid having too many AdWords keywords.

Billy McCaffrey
September 29, 2014
Paid Search Marketing

3 Lessons Learned from PPC Advertisers in the B2B Software Industry

With a long sales cycle, high competition, and niche audience, getting leads from AdWords is even harder for B2B software companies. Learn how to make the most of PPC in this guide.

Margot Whitney
September 23, 2014
Paid Search Marketing

New Google Ads Callout Extensions How-To: Highlight Offers in Your Ads

Google is rolling out a new ad extension called Callout Extensions. This new ad extension type enables you to add more text to your ad to spotlight free shipping, discount offers, and more. Learn how callout extensions work in AdWords and how to make the most of them.

Miranda Miller
September 8, 2014
Paid Search Marketing

Google Gives AdWords MCC Users the Gift of Consolidated Billing

Google AdWords My Client Center (MCC) users (including agencies and large brand clients) will soon have access to Consolidated Billing and enhanced features.

Miranda Miller
September 2, 2014
Paid Search Marketing

WordStream Call Tracking vs. AdWords Call Extensions & Call Forwarding

Naturally we have been asked tons of questions about how WordStream call tracking compares to Google AdWords’ existing Call Extensions and Call Forwarding features...

Francine Rodriguez
August 29, 2014
Paid Search Marketing

Stop Wasting Time With Low CTR Strategies

Stop wasting time and money pursuing low CTR strategies in your paid search campaigns! Learn why low CTR strategies are a losing bet, and what you should do instead.

Larry Kim
August 25, 2014
Paid Search Marketing

5 Mobile Ad Strategies You Need To Be Using

Learn five key mobile ad strategies you need to be using to manage your Google AdWords mobile ads, including ad extensions and mobile bid adjustments.

Mark Irvine
August 18, 2014
Paid Search Marketing

Google Ads Scheduling (Dayparting) in 5 Steps

Odds are, your AdWords campaigns don’t need to be running 24 hours a day, 7 days a week, which can eat through your budget. AdWords dayparting, also known as ad scheduling, is a great way to increase your ROI from paid search. Learn how to use ad scheduling in this guide.

Margot Whitney
July 30, 2014
Paid Search Marketing