Blog Category
Paid Search Marketing
5 Unexpected Tools for Ad Campaign Optimization
You already know the obvious tools - check out these five unexpected tools to help you writer better ad copy and build more effective ad campaigns.
The Ladder of Improvement: A Simple Technique that Can Dramatically Improve Your AdWords Campaigns
The Ladder of Improvement is a technique that gives you two benefits: It helps you prioritize where to spend your energy and money and helps you achieve small wins at each rung.
10 Dos and Don’ts for Sitelink Extensions
Sitelinks are an easy and highly effective way to increase your Google ad CTR. But there are some gotchas to be aware of and opportunities you don’t want to miss. Get the most out of your AdWords sitelink extensions with these ten dos and don'ts!
Hotel Advertising & Marketing Best Practices [Infographic]
If you're in the hotel industry, you need to see the latest data and trends on hotel marketing and advertising, including top hotel-related search terms and more....
NEW in AdWords: Demographic Targeting for Search Campaigns
Great news for advertisers: Google has finally enabled demographic targeting for search campaigns. Learn why this targeting option has so much potential, plus tips and best practices for targeting and excluding by age, gender, and more in AdWords.
6 Perfect Playlists For PPC Account Management
FACT: Music makes millennials more productive! Check out these six perfect Spotify playlists to listen to while doing various PPC account management tasks.
Review: Google’s New Account Health Score for Search (Beta)
See a sneak peek of AdWords latest beta feature, Account Health Score for Search, and how it compares to WordStream's AdWords Grader.
4 Emails to Include in Every PPC Lead Nurturing Campaign
Figuring out the email content in your lead nurturing campaigns can be a challenge. Start with these four easy lead nurturing emails to help your newly captured leads interact with your business.
A 6-Step Process to Write PPC Ads at Scale
If you manage a large AdWords account, keeping your accounts organized with multiple ad variations gets complicated. Here are our best tips on how to scale your ad copy.
How to Apply Game Theory in PPC Marketing
Ever seen A Beautiful Mind? In this post, Larry Kim explores two ways that game theory can be applied to PPC marketing in AdWords.
PPC Cum Laude: 3 Smart Strategies for Higher Education Marketing
Higher education keywords are expensive and tricky to master. Here are three smart ways you can increase lead volume in your higher ed PPC accounts.
![How to Create Expanded Text Ads [Guide + FREE Template]](https://www.wordstream.com/wp-content/uploads/2021/07/create-expanded-text-ads-title.jpg)
How to Create Expanded Text Ads [Guide + FREE Template]
Expanded Text Ads are no longer the exception in Google AdWords, they’re the rule! Learn how to create super-clickable Expanded Text Ads line-by-line and build them out in your AdWords account. This guide includes a FREE Excel template download to help you out.
Remarketing for Dynamic Search Ads (RDSA): Your Google Ads Campaign on Steroids
Have you ever thought about why the heck an athlete would do steroids? You might say it is cheating because they’re essentially putting in the same amount of work or less and are performing at a level that is unheard of or is just way above the competition.
Google Brings Back Device-Level Bid Adjustments for Tablet & Desktop Devices
Google just released device-level bid adjustments! You can set different bids for mobile, tablet and desktop devices. Learn how to use this new feature here.
7 Expanded Text Ad Best Practices for Better Performance
They were announced at the 2016 Google Summit, and now expanded text ads are the default ad type in Google AdWords. We now have a lot more space to explain our products, services, and value proposition in every ad. Hurray! Check out our expanded text ads best practices.
3 Underused Google Ads Features That’ll Blow Your Mind & Boost Your Bottom Line
These hidden, underused Google Ads features can have awesome effects on your campaigns! Check out these cool targeting and reporting features you may have missed.
3 Reasons to Drop Everything & Build Expanded Text Ads NOW
Should you bite the bullet or ignore the ETA update? Erin Sagin argues that the best time to build your new ETAs is NOW!
4 Super-Actionable Google Ads Tips to Try Right Now
Looking for some fresh strategies to implement in your AdWords account? Here are 4 super-actionable AdWords tips and techniques that deliver proven results!
Account-Wide Ad Countdown Customizers in 15 Min: A Step-By-Step Guide
Ad customizers in Google AdWords are a super powerful way to increase click-through rates on sales and specials, and not enough people are using them! We found a way to bulk-create and manage Countdown Customizers that will make your life much easier.
3 Ways to Get Inside Your Prospects’ Inboxes with PPC
Most businesses find email to be one of their most effective marketing channels. Here are three clever ways to use PPC to get access to your prospects' email inboxes.
How SaaS Startups Should Be Using Google Ads
If you run a SaaS startup, Google Ads could be the greatest customer acquisition platform you’ve never tried. Here are 8 ways to make it work for you.
How to Create Universal App Campaigns In 60 Seconds (or Less!)
Universal App Campaigns are quick to implement, cheap and easy to maintain. Here's how you can get started with your own Universal App Campaigns in no time!
9 Mistakes that Sabotage Your Ads (And How to Fix Them)
If you're making any of these common online advertising mistakes, your ad costs are going to soar. Learn what to avoid and how to fix these common ad problems in AdWords, Facebook, and Twitter.
RLSA for Competitive Markets: A Ridiculously Awesome Way Forward in PPC
AdWords RLSA campaigns in and of themselves won't move the needle, because they tend to steal conversions for your regular search campaigns. However, combined with social ads, they make for a ridiculously awesome way forward in PPC! Learn the full strategy here.
Industry Reactions to the Big News from #GoogleSummit
The industry is abuzz with changes announced at this year's #GoogleSummit. See what the experts have to say about the updates.
10 Things You Need to Know About the New Google Maps Local Search Ads
Google has announced big changes coming to Google Maps! Learn all about the next generation of map ads, how the new Google Maps Local Search Ads work, and how this ad type can drive more local foot traffic to your stores.
The 8 Best (Free!) Google Ads Tutorials for Beginners Right Now
Starting to advertise online is intimidating. Especially when it feels like gambling—i.e., there is an auction? We dive into our 8 best AdWords tutorials in this informative post.
