Blog Category
Paid Search Marketing
The 10 Best & Biggest New PPC Features of the Year
From the loss of right-side ads and the announcement of new Expanded Text Ads, it's been a big year for PPC! Check out our top 10 best new features added to AdWords and Bing Ads in 2016.
Ads on Breitbart Don’t Work Anyway, Here’s How to Exclude Them & Save Money
Many advertisers are boycotting Breitbart.com due to the site's message. But display ads on Breitbart don't work anyway! We have the data. Here's how to stop your ads from showing there.
3 Local Marketing Tips to Lock Up the Local SERP
Local search marketing can be difficult when you're trying to compete with bigger, international brands. So don't. Learn 3 techniques that will focus your local business marketing efforts on the most valuable prospects.
NEW Google Ads Message Extensions Enable High-CTR Click-to-Message Ads [Data]
With new message extensions in Google AdWords, you can set up mobile ads that enable users to click to text you right from the SERP! These new extensions can increase your mobile CTR by 50%. Learn more about how message extensions work in AdWords.
3 Simple PPC Formulas Proven to Lower Your Costs
You don't need to be a data scientist to use PPC formulas and advanced analytics for account optimization. All you need are these handy equations and a little algebra!
13 Great Mobile Marketing Tools You Need
What is most important to mobile users is efficiency and productivity. We've curated a list of top apps and tools to help with your mobile marketing plan.
Top 5 Mobile Tests to Try This Month
The key to converting more mobile visitors is understanding that their mindset and behavior is different. These five mobile A/B test ideas have the potential to really move the needle.
The Easy Guide to Maximizing Your Google Ads ROI
ROI, or return on investment, is the holy grail of AdWords advertising: you business can make more money from AdWords than you're putting in. Here's how to do it.
4 International PPC Tips for Non-US English-Speaking Countries
PPC is not the same in every country, even if your primary language is English! Learn four tips for optimizing non-US international PPC campaigns.
5 Insights from Analyzing Half a Billion Dollars in Ad Spend [New Data]
We analyzed 30,000 small business AdWords accounts to determine five insights into the state of the AdWords landscape right now. Here's what you need to know.
The Complete, Digestible Guide to Google Ads Budgets
Confused about AdWords budgets? This complete, easy-to-read guide explains how to set your initial budget, how to allocate spend across keywords and campaign types and more!
The Ladder of Improvement: A Simple Technique that Can Dramatically Improve Your AdWords Campaigns
The Ladder of Improvement is a technique that gives you two benefits: It helps you prioritize where to spend your energy and money and helps you achieve small wins at each rung.
10 Dos and Don’ts for Sitelink Extensions
Sitelinks are an easy and highly effective way to increase your Google ad CTR. But there are some gotchas to be aware of and opportunities you don’t want to miss. Get the most out of your AdWords sitelink extensions with these ten dos and don'ts!
Hotel Advertising & Marketing Best Practices [Infographic]
If you're in the hotel industry, you need to see the latest data and trends on hotel marketing and advertising, including top hotel-related search terms and more....
6 Perfect Playlists For PPC Account Management
FACT: Music makes millennials more productive! Check out these six perfect Spotify playlists to listen to while doing various PPC account management tasks.
A 6-Step Process to Write PPC Ads at Scale
If you manage a large AdWords account, keeping your accounts organized with multiple ad variations gets complicated. Here are our best tips on how to scale your ad copy.
PPC Cum Laude: 3 Smart Strategies for Higher Education Marketing
Higher education keywords are expensive and tricky to master. Here are three smart ways you can increase lead volume in your higher ed PPC accounts.
![How to Create Expanded Text Ads [Guide + FREE Template]](https://www.wordstream.com/wp-content/uploads/2021/07/create-expanded-text-ads-title.jpg)
How to Create Expanded Text Ads [Guide + FREE Template]
Expanded Text Ads are no longer the exception in Google AdWords, they’re the rule! Learn how to create super-clickable Expanded Text Ads line-by-line and build them out in your AdWords account. This guide includes a FREE Excel template download to help you out.
Remarketing for Dynamic Search Ads (RDSA): Your Google Ads Campaign on Steroids
Have you ever thought about why the heck an athlete would do steroids? You might say it is cheating because they’re essentially putting in the same amount of work or less and are performing at a level that is unheard of or is just way above the competition.
Google Brings Back Device-Level Bid Adjustments for Tablet & Desktop Devices
Google just released device-level bid adjustments! You can set different bids for mobile, tablet and desktop devices. Learn how to use this new feature here.
3 Reasons to Drop Everything & Build Expanded Text Ads NOW
Should you bite the bullet or ignore the ETA update? Erin Sagin argues that the best time to build your new ETAs is NOW!
7 Expanded Text Ad Best Practices for Better Performance
They were announced at the 2016 Google Summit, and now expanded text ads are the default ad type in Google AdWords. We now have a lot more space to explain our products, services, and value proposition in every ad. Hurray! Check out our expanded text ads best practices.
3 Underused Google Ads Features That’ll Blow Your Mind & Boost Your Bottom Line
These hidden, underused Google Ads features can have awesome effects on your campaigns! Check out these cool targeting and reporting features you may have missed.
4 Super-Actionable Google Ads Tips to Try Right Now
Looking for some fresh strategies to implement in your AdWords account? Here are 4 super-actionable AdWords tips and techniques that deliver proven results!
3 Ways to Get Inside Your Prospects’ Inboxes with PPC
Most businesses find email to be one of their most effective marketing channels. Here are three clever ways to use PPC to get access to your prospects' email inboxes.
How SaaS Startups Should Be Using Google Ads
If you run a SaaS startup, Google Ads could be the greatest customer acquisition platform you’ve never tried. Here are 8 ways to make it work for you.
How to Create Universal App Campaigns In 60 Seconds (or Less!)
Universal App Campaigns are quick to implement, cheap and easy to maintain. Here's how you can get started with your own Universal App Campaigns in no time!