Do you need to do competitor analysis for PPC? YES! Find out how - plus when, why, who your competitors are, what tools to use for competitive analysis and more...
Far too many account managers include search partners without understanding the impact they can have. Learn exactly how these affect your bottom line!
Rejoice, search marketers! Google recently announced the launch of its AdWords app for iOS. Here's everything you need to know about the app.
Gmail Ads, formerly known as Gmail sponsored promotions, are an awesomely effective way to reach new customers - if you do them right! Here are my best tips for mastering Gmail Ads, including tips to increase your open rates and reach your competitors’ customers.
Focusing on your own business should be your top priority, but ignore your AdWords competition at your peril. In this guest post, Joe Putnam of iSpionage explains why competitive intelligence is so important.
There have been a lot of complaints, but new AdWords smart goals are much better than the alternative: not tracking conversion data at all. Here's why.
Should I use Google Ads? The answer is always yes! Don't believe me? This guide will address common hesitations, highlight important benefits, and provide industry-specific tips with regard to Google Ads.
Get 10x more out of your email marketing lists using these 4 creative hacks to repurpose an email list for search and social marketing.
Call-only campaigns are crucial in a mobile-first world, especially if phone calls are your business’s most important lead type. Follow these 10 tips to ensure your call-only ads are optimized and you're getting the most out of your Google AdWords Call-Only campaigns.
Emotional ads significantly out-perform bland, boring ads, but which emotions pack the biggest punch? Do happy, positive ads work better than ads that feed on negative emotions? Find out the top four click-driving emotions for ads in this data-backed post!
Small businesses CAN compete with the big guys in PPC! Learn PPC management strategies that work even if you have a small budget.
Customer Match is an awesome way to reach a targeted list of prospects with your AdWords ads. Check out our step-by-step guide to setting up Customer Match targeting for campaigns on the Search Network in Google AdWords.
Learn how to avoid location exclusion settings mishaps by editing your advanced location settings in this post and video.
Today, Google AdWords turns 15 years old! In honor of this amazing birthday, here's a look back at some of the major milestones Google's PPC platform has accomplished over the years.
It's never too soon to start thinking about your holiday marketing strategy. In this post, we outline our top 10 holiday marketing tips that you can implement right now.
AdWords Customer Match is THE most important feature to be added to AdWords since it was launched. Here's why this new feature is so exciting...
AdWords geo customizers are the latest ad extension to come out of beta, and can make a huge impact for local advertisers.
Ad blockers have been around for years, but online advertisers all over the world have been freaking out about these software programs lately. Some news websites have even gone as far to say that ad blockers will herald the end of the Internet as we know it.
Whether we like it or not, we’ve all been fatigued by advertisements. Whether it’s the ugly billboard you see day after day on your commute to work or the pop-up to “take advantage of the CAR SALE before it’s TOO LATE!” that keeps appearing when you’re reading the news online.
In the past, advertisers have had to rely on demographics & affinities provided by Google, or past online actions to target users in AdWords. Customer Match allows advertisers to now create and target a custom user audience simply by uploading a list of email addresses.