Universal App Campaigns are quick to implement, cheap and easy to maintain. Here's how you can get started with your own Universal App Campaigns in no time!
If you're making any of these common online advertising mistakes, your ad costs are going to soar. Learn what to avoid and how to fix these common ad problems in AdWords, Facebook, and Twitter.
Your PPC budget can disappear at the blink of an eye. Here are the five craziest real-world scenarios our account management team has encountered, with tips on how avoid them in your accounts!
AdWords RLSA campaigns in and of themselves won't move the needle, because they tend to steal conversions for your regular search campaigns. However, combined with social ads, they make for a ridiculously awesome way forward in PPC! Learn the full strategy here.
The industry is abuzz with changes announced at this year's #GoogleSummit. See what the experts have to say about the updates.
Google has announced big changes coming to Google Maps! Learn all about the next generation of map ads, how the new Google Maps Local Search Ads work, and how this ad type can drive more local foot traffic to your stores.
Starting to advertise online is intimidating. Especially when it feels like gambling—i.e., there is an auction? We dive into our 8 best AdWords tutorials in this informative post.
Did you know that expanded text ads are 2x bigger than today's AdWords text ads? Expanded Text Ads were one of several huge AdWords changes Google announced Tuesday – if not the biggest. Find out everything you need to know about the new ad format here!
It's a mobile-first world, and Google knows it! Google has announced big changes coming to AdWords, including much larger mobile ads, responsive display ads, local ads on Google Maps and more. Learn all the details, plus how you should make the most of the new features.
Shopping ads are now eligible to appear in the Google Image search results. Learn what this means for online retailers and Google alike!
Learn how to leverage remarketing campaigns to layer rich audience data on top of keyword search intent to get the biggest bang for your buck!
Competition can be good for business! Want to get in front of your competitors' customers and turn them into YOUR customers instead? Of course you do! Learn five brilliant competitive advertising strategies so you can do just that.
Moz has released a new keyword tool, Keyword Explorer, that provides more useful metrics and actionable data than the average tool. Check out some of Keyword Explorer's best features!
Math is hard. AdWords bidding is harder. If you hate math or you're new to PPC, here are our tried and true, super-simple tips for setting and adjusting your AdWords bids.
You don’t need to be a full-fledged programmer to do PPC, but these basic coding skills will make you a better, more efficient PPC specialist!
Google announced yet another major change to their ad serving methods this week--Google Maps now falls under the umbrella of the Search Network!
Ready to start building an international or multilingual PPC campaign? Check out our best practices for doing PPC in other languages first!
AdWords scripts are a great way to save time and automate part of your PPC workflow. Check out these five free Google AdWords scripts for beginners, to help you track Quality Scores, pause low-performing keywords and other important, repetitive tasks.
Need help finding new keywords for your accounts? Here are five super-reliable keyword research tools and tactics that will help you get the job done for just about any vertical you’re working with!
It’s that time of year again. You’re pulling out your colorful shorts and lighter sweaters. You’re looking at your disaster of a pantry and asking yourself if you should impulsively buy that labeler.
AdWords just released a brand-new, interactive ad format just for game developers. Get the lowdown here!
Wondering how the death of the right side ads will impact your account? Check out these new trends spotted by SEM data scientists!
Still confused about Google's recent SERP shakeup? Right-side ads are gone, but how will it affect your campaigns? We explain in a quick video.