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Paid Search Marketing

Paid search marketing is a critical tool for any marketer or small business owner. But it’s not easy. From navigating the world of bidding, to writing ad copy that resonates, to setting up Google Ads conversion tracking and more: there are a lot of skills that fall under the paid search marketing umbrella. At WordStream, we’re here to help you refine those skills. Check out our paid search marketing blogs and get the knowledge you need to succeed.


A Quick Guide to Google Ads App Campaigns

Google Ads app campaigns (formerly universal app campaigns) are highly effective ways to promote your mobile apps across the web. Learn more!

Cleo Hage
September 18, 2015 | Paid Search Marketing

Back to School! The Top 10 Colleges for Creating Paid Search Talent

I don’t know how it happened, but summer’s coming to an end. In only a few short days, I’ll be replacing my sunglasses and sunscreen for notebooks and my old Ti-83 Plus as I head back to school for the fall semester.

Mark Irvine
September 17, 2015 | Industry Insights

The 7 Deadly Sins of PPC: Greed #ppcsins

Our second post in the #PPCSins series focuses on greedy paid search habits that many advertisers display and what they can do to avoid them.

Erin Sagin
September 9, 2015 | Paid Search Marketing

3 No-Brainer Ways to Optimize Your Keywords

The key to succeeding with PPC is giving your account TLC on a regular basis. Utilize these 3 no-brainer ways to optimize your keyword lists to ensure you keep your PPC accounts flourishing.

Everything You Need to Know About the Google/Alphabet Move

Want to know what's going on with Google and Alphabet? Here's everything you need to know about Google's new parent company.

Dan Shewan
September 4, 2015 | Paid Search Marketing

Gmail Sponsored Promotions Released from Beta! (Again…)

Gmail Sponsored Promotions have emerged from beta - again! Here's what you need to know about what they are and how to set them up.

Google Rolling Out New Structured Snippets Ad Extension

Google is rolling out a brand new ad extension, Structured Snippets. Find out what you need to know about using the new AdWords extension here!

Cleo Hage
September 2, 2015 | Paid Search Marketing

Alert! 10 Alarming Signs You Need Help with PPC

Reality check - you might not be doing as well as you thought with PPC. Check out the top 10 signs that you need help with your PPC, and how to get help!

3 No-Brainer Ways to Stop Wasting Your AdWords Budget

Need help with AdWords budget management? Learn three easy, no-brainer ways to get more out of your PPC advertising spend.

The ABCs of Google AdWords

In honor of Google being folded into new umbrella company Alphabet, we present the ABCs of Google AdWords!

3 Cool Things You Can Do with Ad Customizers

Ad customizers dynamically update your ad without you having to move a muscle. Check out three very cool things that you can do with ad customizers.

4 Powerful Ways to Eliminate Click Fraud in Your Account

When we speak with advertisers who are debating whether to explore paid search, one of the biggest sources of hesitation is click fraud. It may sound like paranoia, but it’s actually a valid concern for many PPC practitioners. Learn all about click fraud and what to do about it in this post.

3 Stupid-Easy Ways to Increase Your Ad CTR

Life is tough enough. Dealing with low click-through rates on your PPC ads shouldn’t add to your stress. We’ve got you covered with three ridiculously easy ways to increase the CTR of your ads. Get more clicks and get excited about reporting!

The New & Improved Way to Audit Your PPC

Need a PPC audit? The WordStream AdWords Performance Grader is fast, easy and free -- and now delivers a better PPC audit than ever.

1 in 5 Calls to Your Business Are Abandoned: Here’s How to Save Them

Did you know 1 in 5 calls to your business are abandoned? Find out how to lower your call abandon rates with these strategies.

7 Super-Smart PPC Tips for Higher Education Marketing

With expensive keywords, long sales cycles, and advertising regulations, higher education marketers face many challenges. Check out seven tactics every higher education marketer should be using to succeed with PPC.

34 Killer PPC Ad Templates with Crazy High CTRs

PPC ad writing can get pretty tedious! Don't get stuck! Use these templates to quickly and easily write PPC ads proven to work!

Sorry, Google, Account-Level Quality Score Still Exists

Google announced that Quality Scores for new keywords would default to 6, but we know account level quality score still exists! Here's why it matters.

Google Transforms Dynamic Search Ads: Say Goodbye to Keywords!

Google announced a complete redesign of Dynamic Search Ads, which takes keyword management out the equation opting for targeting by categories taken from the products and services sold on your website.

5 Things I Learned About PPC from My Fish

Last year, one of my colleagues wrote about what she learned about PPC from her cats. And while I don’t have any cats, there are PPC lessons in just about everything. To demonstrate this, I have compiled a list of five PPC lessons I learned from my betta fish, Octavius.

Purchases on Google Has Arrived! Plus HUGE Shopping Ad Updates for Retail Marketers

With Purchases on Google, Google announced several new mobile ad updates for retailers including the ability to buy directly on the SERPs

5 Traits Every Influential PPC Expert MUST Have

What does it take to become an influential PPC expert? There's more to being a thought leader in paid search than knowledge and experience!

Complete Guide to the NEW AdWords Certification Test

For those of you contemplating getting your AdWords certification or looking to get re-certified, we've created this guide to provide everything you need to know about the process, since it has drastically changed over the last few years. Get studying!

Stop Paying for Accidental Mobile Clicks! 3 Ways Google Has Improved Click Quality

Google has made strides in preventing accidental mobile clicks. Check out the 3 improvements they've made to prevent inflated clicks to improve the user and advertiser experience.

Average Cost per Click by Country: Where in the World Are the Highest CPCs?

Location, location, location! In search, we know that users search for different things in different states and that the average cost per click advertisers pay differs by state too. In this post, we rank 97 countries in order of highest average cost per click to lowest average cost per click.

7 Ways to Ruin Your AdWords Campaigns

In today's post, guest author Tamar Weinberg outlines seven ways you could potentially ruin your AdWords account, as well as tips to avoid them.

6 Ways to Learn Google Ads Without Getting Certified

There are plenty of ways to get to grips with Google Ads! Some of these resources focus primarily on the basics, whereas others deal with a mix of beginner, intermediate, and advanced topics--so there’s something for everyone!