Blog Category
Paid Search Marketing
RLSA for Competitive Markets: A Ridiculously Awesome Way Forward in PPC
AdWords RLSA campaigns in and of themselves won't move the needle, because they tend to steal conversions for your regular search campaigns. However, combined with social ads, they make for a ridiculously awesome way forward in PPC! Learn the full strategy here.
Industry Reactions to the Big News from #GoogleSummit
The industry is abuzz with changes announced at this year's #GoogleSummit. See what the experts have to say about the updates.
10 Things You Need to Know About the New Google Maps Local Search Ads
Google has announced big changes coming to Google Maps! Learn all about the next generation of map ads, how the new Google Maps Local Search Ads work, and how this ad type can drive more local foot traffic to your stores.
The 8 Best (Free!) Google Ads Tutorials for Beginners Right Now
Starting to advertise online is intimidating. Especially when it feels like gambling—i.e., there is an auction? We dive into our 8 best AdWords tutorials in this informative post.
Google Expanded Text Ads: 10 Things You Need To Know
Did you know that expanded text ads are 2x bigger than today's AdWords text ads? Expanded Text Ads were one of several huge AdWords changes Google announced Tuesday – if not the biggest. Find out everything you need to know about the new ad format here!
A Sneak Preview of the New AdWords Interface
A new AdWords interface is coming in 2017! Larry Kim takes you behind the scenes at Google for a sneak preview of the brand-new AdWords interface.
5 BIG Changes Coming to Google Ads: Everything You Need to Know
It's a mobile-first world, and Google knows it! Google has announced big changes coming to AdWords, including much larger mobile ads, responsive display ads, local ads on Google Maps and more. Learn all the details, plus how you should make the most of the new features.
12 Remarketing Audiences You Should Be Targeting in PPC
Learn how to leverage remarketing campaigns to layer rich audience data on top of keyword search intent to get the biggest bang for your buck!
5 Brilliant Competitive Advertising Strategies to Outsmart Your Competition
Competition can be good for business! Want to get in front of your competitors' customers and turn them into YOUR customers instead? Of course you do! Learn five brilliant competitive advertising strategies so you can do just that.
6 Easy Google Ads Bidding Strategies for Newbies & Math Haters
Math is hard. AdWords bidding is harder. If you hate math or you're new to PPC, here are our tried and true, super-simple tips for setting and adjusting your AdWords bids.
Google Maps Now Considered Extension of Google’s Core Search Site
Google announced yet another major change to their ad serving methods this week--Google Maps now falls under the umbrella of the Search Network!
!Mas PPC Por Favor! How to Break into Bilingual PPC
Ready to start building an international or multilingual PPC campaign? Check out our best practices for doing PPC in other languages first!
5 Lazy Tips to Cut Your PPC Budget in Half
Making your PPC budget go further doesn't have to mean sacrificing quality or working all the time. Here are five easy, even lazy ways to cut your PPC budget in half.
Spring Cleaning! 4 PPC Account Audit Tips To Save You Money
It’s that time of year again. You’re pulling out your colorful shorts and lighter sweaters. You’re looking at your disaster of a pantry and asking yourself if you should impulsively buy that labeler.
Google Adds NEW Interactive Ad Format Targeting Gamers
AdWords just released a brand-new, interactive ad format just for game developers. Get the lowdown here!
3 Weeks After Google Killed Side Ads, Here Are 5 More Takeaways
Wondering how the death of the right side ads will impact your account? Check out these new trends spotted by SEM data scientists!
29 PPC Tools You Need to Try This Year
Even monkeys use tools to get their jobs done faster! Here are Larry Kim's 29 favorite PPC tools to try this year for increased productivity and higher performing PPC campaigns.
Still Confused About Google’s Recent Changes? Erin Sagin Explains [VIDEO]
Still confused about Google's recent SERP shakeup? Right-side ads are gone, but how will it affect your campaigns? We explain in a quick video.
The New Google SERP: 3 Changes & 3 Things That Haven’t Changed…Yet
Google just unrolled the biggest change to the SERP in years. How is the loss of right sidebar ads affecting CTR, CPC, paid ad inventory and more? Check out the early data...
![Google Ads Benchmarks for YOUR Industry [Updated!]](https://www.wordstream.com/wp-content/uploads/2016/02/google-ads-industry-benchmarks-feature.jpg)
Google Ads Benchmarks for YOUR Industry [Updated!]
We all want to create unicorn ads that have the highest CTRs and the best conversion rates. But a good metric for one industry isn’t necessarily good for another. What numbers should you be looking to beat in your industry? We dug into our data.
Do You Know Who Your Competitors Are? The 5 W’s of PPC Competitor Analysis
Do you need to do competitor analysis for PPC? YES! Find out how - plus when, why, who your competitors are, what tools to use for competitive analysis and more...
Harness the Power of Google Ratings
Learn the difference between Google seller ratings and product ratings and how to make the most of both for better performing AdWords campaigns.
How to Use Google Ads Search Partners Data to Improve Your Campaigns
Far too many account managers include search partners without understanding the impact they can have. Learn exactly how these affect your bottom line!
Cracking the Code on Gmail Ads: My 7 Best Tips
Gmail Ads, formerly known as Gmail sponsored promotions, are an awesomely effective way to reach new customers - if you do them right! Here are my best tips for mastering Gmail Ads, including tips to increase your open rates and reach your competitors’ customers.
The Art & Science of Call-Only Ads
Why sit around waiting for the phone to ring? Google AdWords Call-Only Ads are an awesome way to drive calls to your business. Here's how...
The 21 Best PPC Marketing Articles of the Year
2015 has been an incredible year in paid search. In this blog post, Larry Kim outlines his recommendations of the 21 must-read PPC marketing articles from the past year.
To Spy or Not to Spy: 3 Reasons Not to Ignore Your AdWords Competitors
Focusing on your own business should be your top priority, but ignore your AdWords competition at your peril. In this guest post, Joe Putnam of iSpionage explains why competitive intelligence is so important.