Blog Category
Paid Search Marketing
5 Brilliant Competitive Advertising Strategies to Outsmart Your Competition
Competition can be good for business! Want to get in front of your competitors' customers and turn them into YOUR customers instead? Of course you do! Learn five brilliant competitive advertising strategies so you can do just that.
6 Easy Google Ads Bidding Strategies for Newbies & Math Haters
Math is hard. AdWords bidding is harder. If you hate math or you're new to PPC, here are our tried and true, super-simple tips for setting and adjusting your AdWords bids.
Google Maps Now Considered Extension of Google’s Core Search Site
Google announced yet another major change to their ad serving methods this week--Google Maps now falls under the umbrella of the Search Network!
!Mas PPC Por Favor! How to Break into Bilingual PPC
Ready to start building an international or multilingual PPC campaign? Check out our best practices for doing PPC in other languages first!
5 Lazy Tips to Cut Your PPC Budget in Half
Making your PPC budget go further doesn't have to mean sacrificing quality or working all the time. Here are five easy, even lazy ways to cut your PPC budget in half.
Spring Cleaning! 4 PPC Account Audit Tips To Save You Money
It’s that time of year again. You’re pulling out your colorful shorts and lighter sweaters. You’re looking at your disaster of a pantry and asking yourself if you should impulsively buy that labeler.
Google Adds NEW Interactive Ad Format Targeting Gamers
AdWords just released a brand-new, interactive ad format just for game developers. Get the lowdown here!
3 Weeks After Google Killed Side Ads, Here Are 5 More Takeaways
Wondering how the death of the right side ads will impact your account? Check out these new trends spotted by SEM data scientists!
29 PPC Tools You Need to Try This Year
Even monkeys use tools to get their jobs done faster! Here are Larry Kim's 29 favorite PPC tools to try this year for increased productivity and higher performing PPC campaigns.
Still Confused About Google’s Recent Changes? Erin Sagin Explains [VIDEO]
Still confused about Google's recent SERP shakeup? Right-side ads are gone, but how will it affect your campaigns? We explain in a quick video.
The New Google SERP: 3 Changes & 3 Things That Haven’t Changed…Yet
Google just unrolled the biggest change to the SERP in years. How is the loss of right sidebar ads affecting CTR, CPC, paid ad inventory and more? Check out the early data...
![Google Ads Benchmarks for YOUR Industry [Updated!]](https://www.wordstream.com/wp-content/uploads/2016/02/google-ads-industry-benchmarks-feature.jpg)
Google Ads Benchmarks for YOUR Industry [Updated!]
We all want to create unicorn ads that have the highest CTRs and the best conversion rates. But a good metric for one industry isn’t necessarily good for another. What numbers should you be looking to beat in your industry? We dug into our data.
Do You Know Who Your Competitors Are? The 5 W’s of PPC Competitor Analysis
Do you need to do competitor analysis for PPC? YES! Find out how - plus when, why, who your competitors are, what tools to use for competitive analysis and more...
Harness the Power of Google Ratings
Learn the difference between Google seller ratings and product ratings and how to make the most of both for better performing AdWords campaigns.
How to Use Google Ads Search Partners Data to Improve Your Campaigns
Far too many account managers include search partners without understanding the impact they can have. Learn exactly how these affect your bottom line!
Cracking the Code on Gmail Ads: My 7 Best Tips
Gmail Ads, formerly known as Gmail sponsored promotions, are an awesomely effective way to reach new customers - if you do them right! Here are my best tips for mastering Gmail Ads, including tips to increase your open rates and reach your competitors’ customers.
The Art & Science of Call-Only Ads
Why sit around waiting for the phone to ring? Google AdWords Call-Only Ads are an awesome way to drive calls to your business. Here's how...
The 21 Best PPC Marketing Articles of the Year
2015 has been an incredible year in paid search. In this blog post, Larry Kim outlines his recommendations of the 21 must-read PPC marketing articles from the past year.
To Spy or Not to Spy: 3 Reasons Not to Ignore Your AdWords Competitors
Focusing on your own business should be your top priority, but ignore your AdWords competition at your peril. In this guest post, Joe Putnam of iSpionage explains why competitive intelligence is so important.
Should I Use Google Ads? +Tips for Every Industry
Should I use Google Ads? The answer is always yes! Don't believe me? This guide will address common hesitations, highlight important benefits, and provide industry-specific tips with regard to Google Ads.
4 Hacks to Supercharge Your Search & Social Marketing with an Email List
Get 10x more out of your email marketing lists using these 4 creative hacks to repurpose an email list for search and social marketing.
7 Ways to Personalize Your PPC Strategy
One-third of marketers see personalization as the most important capability to the future of marketing! Here are 7 ways to personalize your PPC strategy.
10 Ways to Succeed with Google Call-Only Campaigns
Call-only campaigns are crucial in a mobile-first world, especially if phone calls are your business’s most important lead type. Follow these 10 tips to ensure your call-only ads are optimized and you're getting the most out of your Google AdWords Call-Only campaigns.
The 4 Emotions that Make the Best Emotional Ads [DATA]
Emotional ads significantly out-perform bland, boring ads, but which emotions pack the biggest punch? Do happy, positive ads work better than ads that feed on negative emotions? Find out the top four click-driving emotions for ads in this data-backed post!
3 Ways a Small Business Can Compete with the Big Guys in PPC [DATA]
Small businesses CAN compete with the big guys in PPC! Learn PPC management strategies that work even if you have a small budget.
How to Use Google Ads’ Customer Match: The Ultimate Guide
Customer Match is an awesome way to reach a targeted list of prospects with your AdWords ads. Check out our step-by-step guide to setting up Customer Match targeting for campaigns on the Search Network in Google AdWords.
The Rise of Ad Blockers: Should Advertisers Be Panicking?(!!)
Ad blockers have been around for years, but online advertisers all over the world have been freaking out about these software programs lately. Some news websites have even gone as far to say that ad blockers will herald the end of the Internet as we know it.