Social proof has the power to make a buyer purchase. Whether it be a B2B software solution or a consumer product, social proof can shift our perceptions and push us down the funnel to convert.
Google has announced changes to how location extensions will display for local businesses. Learn how you'll be affected and what you can do to minimize problems in your AdWords campaigns.
Without fine-tuned PPC landing pages, a great account structure and compelling ad copy aren't going to lead to more conversions. Learn three super effective, underused landing page tips from our AdWords experts!
Follow these seven ready-to-use AdWords headline formulas, proven successful time after time, and you’ll never have to write another ad from scratch again!
When you write Expanded Text Ads, recycling old ad copy seems like a logical place to start. Unfortunately, it simply doesn't work. Learn how to avoid mistakes and write Expanded Text Ads that convert instead!
From the loss of right-side ads and the announcement of new Expanded Text Ads, it's been a big year for PPC! Check out our top 10 best new features added to AdWords and Bing Ads in 2016.
Continuity between ads and landing pages starts with account structure. Learn the 5 simple ways you can ensure alignment between the stages of your sales funnel and the structure of your AdWords account.
Many advertisers are boycotting Breitbart.com due to the site's message. But display ads on Breitbart don't work anyway! We have the data. Here's how to stop your ads from showing there.
Chances are you're not realizing the full potential of RLSA. Read on to discover my three favorite strategies for RLSA, especially helpful if you're doing PPC in a competitive market or have a small budget.
New affiliate location extensions have the potential to be thousands of times more impactful for brands who sell through large national chains. Learn how to use them here.
Monthly AdWords audits might sound like overkill, but taking a deep dive on a quarterly basis is necessary for even the most overworked SEM. Here are the five questions to ask yourself every quarter.
Local search marketing can be difficult when you're trying to compete with bigger, international brands. So don't. Learn 3 techniques that will focus your local business marketing efforts on the most valuable prospects.
Just getting started with Google advertising? Learn how Google AdWords advertising works, how much it costs, and how to measure your performance in this quick video series.
With new message extensions in Google AdWords, you can set up mobile ads that enable users to click to text you right from the SERP! These new extensions can increase your mobile CTR by 50%. Learn more about how message extensions work in AdWords.
PPC is not the same in every country, even if your primary language is English! Learn four tips for optimizing non-US international PPC campaigns.
We analyzed 30,000 small business AdWords accounts to determine five insights into the state of the AdWords landscape right now. Here's what you need to know.
Guess what! It’s the year of Mobile! Again! And we have an infographic from Invesp full of mobile advertising statistics to prove it.
Want to stay ahead of the curve? Check out these seven current trends in PPC that are likely to have an impact well into 2017 and beyond.
Confused about AdWords budgets? This complete, easy-to-read guide explains how to set your initial budget, how to allocate spend across keywords and campaign types and more!
The Ladder of Improvement is a technique that gives you two benefits: It helps you prioritize where to spend your energy and money and helps you achieve small wins at each rung.