Blog Category
Paid Search Marketing
21 Essential Tips & Tools for Running International Google Ads
This post covers the details and nuances you need to consider to build out an effective international advertising campaign. You'll learn about location and language targeting, scheduling tips, ad copy guidelines, and more optimizations to get the most out of your internationl PPC budget.
5 Ways to Use Responsive Search Ads to Maximize Your ROI
Responsive search ads can supercharge your impression share and help you appeal to the masses in a targeted way. Learn about what RSAs are, how they help your PPC strategy, and five strategies to get the most out of your RSA campaigns.
How (& Why) to Use Branding to Supercharge Your Advertising
For sustained business growth, your branding and advertising must go hand-in-hand. This post covers the reasons to incorporate branding into your ads, methods of doing so, and examples of businesses doing it right.
4 Killer Google Ads Optimizations to Stretch Your Budget Further
This post covers four lesser-known Google Ads optimizations to help you get the most out of every dollar you spend, especially on a tight budget. You'll learn how (and why) to Nnix the vanity metrics, rely on ITC column, add more exact-match keywords, use In-Market Segments, and more.
How to Optimize Network & Placement Targeting for YouTube Ads
This post covers how to choose the right network and placement types for optimal Youtube ad targeting, so you can reach the right audiences on the right channels and avoid wasting any of your precious ad spend.
3 Tips to Get More Free Traffic from Google Ad Grants
Google Ad Grants accounts for nonprofits have their limitations. Discover three workarounds to help you get the most out of your ads, including mobile app extensions, Dynamic Search Ads, and automated bidding.
How to Improve Your Microsoft Ads With IF Functions
Microsoft Advertising IF functions let you target your ad copy based on audience and device to better connect with your customers and improve your ads. Here's how to create IF functions, plus how to use them!
How to Improve Performance with Google Ads Price Extensions
In this post, you'll learn how to set up various types of Google Ads price extensions to drive more sales for your business. We'll also cover how to test them to identify the best price extensions for your business goals and account structure
Google Discovery Ads Now Available to All Advertisers
Google Discovery ads are now available for all advertisers. Here, we're sharing everything you need to know to make the most of this ad type, including how to set up campaigns, which bidding strategy to use, and more!
Goal Talk Podcast Episode 11: Small Business Marketing During COVID-19
On this week's episode of the Goal Talk podcast, host Mikayla Wyman talks to Director of Strategic Partnerships Mark Irvine about marketing during COVID-19, including impacts on Google Ads, tips for reaching customers, and more.
Goal Talk Podcast Episode 7: The Basics of the Google Ads Auction
On this week's episode of the Goal Talk podcast, host Mikayla Wyman talks Google Ads strategies with PPC expert Kristina Simonson!
Google Bans Ads for Passports, Visas, IDs, and Other Government Documents & Services
Google announced that ads for documents and services that can be obtained directly from a government provider will be banned. Here's what you need to know!
How to Layer Audiences & Keywords to Uncover Cheaper Clicks
If you're looking for better Google Ads targeting, you need to try combining audiences and keywords. Here's how!
3 Major Differences Between Google Ads and Microsoft Advertising
While Google and Microsoft ads look similar, they are separate channels that require different strategies. Learn about their differences in ad scheduling, search partner targeting options, in-market audiences so you can optimize accordingly.
Learn How to Create PPC Campaigns for Addiction Treatment Facilities
We'll get you up to speed on the new policies surrounding PPC ads for addiction treatment facilities. Learn about the new certification requirement, which certification providers you can trust, and how to optimize your PPC campaigns for maximum success!
5 Key Factors That Impact the Pacing of Your Ad Spend
When it comes to PPC budget pacing, there are quite a few factors to take into consideration. Here, we're walking you through the five major factors you need to consider: stage of the month, advertising platform, campaign performance, campaign age, and ad schedules.
5 Tips for Better PPC Budgeting
It's easy to focus more on new ad types or exploring new channels than boring old PPC budgeting—even though those PPC budgets need your attention. Here are five tips to focus on PPC budgeting this year, including forecasting, flexibility, and more!
Google Doubles Its Life Event Targeting & Expands to Display Ads
Google Ads has double its life event targeting options and expanded the targeting to the Google Display Network. Here's everything you need to know to get started!
6 Easy Steps to Get Your Google Ads Ready for 2020
The new year is the perfect time to refresh your Google Ads account. In this guide, we share six easy steps to get your Google Ads account ready, including revisiting your list of KPIs, trying manual bidding, and more!
Google Ads Is Killing Message Extensions-What You Need to Do NOW
Google is putting message extensions out to pasture. Here's what you need to do NOW to be prepared.
The Top 10 Online Advertising Stories of 2019
The end of 2019 is near, folks, and we're taking a look at the past year in online advertising news. Here are the 10 top online advertising stories, including Facebook's data breach, Google's BERT update, and more!
The 11 Biggest Google Ads Updates of 2019
Google made a lot of changes in 2019—but for advertisers, some of the updates and innovations were more important than others. Here, we're rounding up the 11 biggest Google Ads updates of the year, including new search audiences, retirement of average position, and so much more!
Who Uses Bing, Anyway? 10 Surprising Ways You Probably Do
Who uses Bing, anyway? Let's face it, when it comes to search engine domination, only one company's name has become a verb that means to search for something online. But even if we're not all talking about "binging it," here are 10 ways most of us are still using Bing, including voice search, Windows devices, and more!
The 8 Best Remarketing Ads the Internet Has Ever Seen
Here, we've rounded up some of the best remarketing ads the internet has ever seen and shared how you can make similar, effective ads by incorporating multiple channels, creating a variety of ads, using dynamic remarketing, and more!
3 Reasons Why Your Cross-Platform PPC Strategy Needs Quora Marketing
A cross-platform PPC strategy is about making sure that your efforts on multiple platforms complement each other and work together. Quora marketing is a good place to start—and we're sharing the top three reasons why.
95+ Ideas for Google Ads Remarketing Lists
Google Ads remarketings lists help you re-target users who have already interacted with your brand. Here, we're sharing 95+ possible remarketing lists that you can use based on page views, site engagement, social engagement, customer uploads, and time constraints!
How to Use Google Lead Form Extensions to Drive More Leads
Here, we're sharing what a lead form extension is, what you need to know about the new extension, and how you can create some to start boosting your mobile conversion rate!