AdWords is one of the best ways to raise brand awareness and acquire new users, but it can be tricky. In this article, Asi Dayan outlines five effective paid search strategies that most advertisers tend to overlook.
Ad Suggestions are designed to help busy advertisers who aren't diligently split testing their ad copy do just that. Learn what ad suggestions are, how they work, and how they can positively impact your Google Ads account.
In this post, we’ll give a full rundown on the More Results test as it has unfolded, and discuss the potentially substantial ripples it could send throughout the world of paid and organic search.
Think it's time to scale your Google AdWords or Facebook ads? Think again! If you're not prepared, your wallet and your well-being could implode. Learn the four essential items you must complete prior to scaling your paid advertising efforts.
Learn how you can better understand the relationship between your organic and paid search marketing efforts by linking your Google AdWords and Search Console accounts.
Starting Monday, March 26, inactive AdWords accounts—defined by Google as those that have not spent any money at all in the past 15 months—will be cancelled. Here's everything you need to know about why it's happening (and how to reactivate your cancelled account).
This year, for the first time, WordStream is bringing the excitement of playoff basketball to the world of AdWords. Starting March 5th, we’ll be putting on a winner-take-all tournament to decide, once and for all, who can most improve their AdWords account performance. Winner walks away with $2,500 in prizes!
Google just released two new free tools to help advertisers succeed on mobile. Today, we’re going to take an in-depth look at both free tools--the speed scorecard and the impact calculator--and discuss how they can be used to lower cost and improve performance in your AdWords account.
The financial and banking industries are highly competitive, and costs for advertising can be high. But that doesn't mean you can't advertise! Here are are eight smart, data-driven strategies to make your bank advertising a success.
AdWords custom event tracking is an amazing way to quantify all those valuable actions taken on your website that regular old conversion tracking can’t capture. Today, senior paid marketing strategist Griffin Nauss discusses custom event tracking setup.
Google just launched a new ad blocker for Chrome. Its primary purpose is to combat and eradicate poor mobile browsing experiences, but how will it affect your advertising? Here’s what the new Chrome ad filter is actually going to do (and how it’s going to do it).
Using Google AdWords is the only way to ensure that your brand appears at the very top of the page when people are searching for products or services like yours. But it's easy to waste money on AdWords. Make sure you're following these practices to get ROI from your AdWords buys.
Google AdWords Ad Variations help advertisers test fresh copy at scale. But first you need to know how to use them. Learn about the three different types of AdWords text ad variations, how to implement them, and some unique ideas for testing brand new, high CTR ad copy in your account!
AdWords conversion tracking is time consuming and confusing: one simple mistake can cost your business money. This is especially true for on-site call tracking. Learn how to resolve complex call on-site call tracking issues through this valuable case study!
Google just made a change to its mobile ranking factors. It's called the Speed Update, and it could impact your organic rankings and the amount you pay in AdWords. Learn what the Speed Update is and what you can do to determine its impact on your business.
In 2017 Google announced that it was changing the way it allocated daily budgets in AdWords, a change that allowed the search giant to increase daily spend by 100% on any given day. What was the impact on real advertiser accounts? We looked at the data to see exactly how this change played out at the end of 2017.
It's the perfect time of year to get your pay-per-click campaigns in fighting shape, but did you know you can actually OVER-optimize in PPC? Too many ads, too many keywords, or overly granular product groups are a few of the ways you can sink your results. Here's how to fix it.
Google has started restricting ads that come up when someone searches for addiction treatment on its site. Here's what you need to know about these sudden Google ad policy changes and how they'll affect you.
Your AdWords ads will no longer have the privilege of being accompanied by third-party reviews in the form of review extensions. Learn about what's changing and how to replace your old review extensions with other AdWords Features.
Advertisers now have the choice between setting up a daily budget or a campaign total budget when managing their campaigns in AdWords. Learn the benefits and drawbacks of each campaign type so you can decide which budget setting is right for your campaigns.
AdWords has built-in tools to help with bidding, but to really excel, it’s helpful to use some additional tools to enhance your flexibility. These scripts help automate the AdWords bidding process, enabling far greater control and speeding things up by avoiding repetition.
Learn the 16 simple steps to supercharge your AdWords conversions! Your account's keywords and demographics for search hold the secret to improved conversion volume. Using AdWords and Google Analytics, you can optimize your ad copy to further enhance performance.
AdWords had tons of major changes in 2017! From platform redesign to new features to fundamental strategic adjustments, the world's most popular search marketing platform experienced MAJOR upheaval. Learn more about the 27 most profound changed AdWords experienced this year!
Last week, Google made some major changes to how their ad grant program works. These alterations will 'add clarity and raise standards of quality for [Google’s] free advertising grants.' Here’s everything you need to know to ensure that your nonprofit can maintain its Google Ad Grant.
Google's search algorithm has evolved quite a bit over the years. Here's a to-date history of every important Google algorithm update since 2003.
Life events targeting in AdWords is now available to everyone! Learn how and why to target audiences going through important life events like marriage, graduation, or moving.
As great as customer match is though, not all advertisers have a large list of emails for their customers or prospects to target their ads. Even when they did, Google wasn’t able to match every email to a user on their network.