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Paid Search Marketing

Paid search marketing is a critical tool for any marketer or small business owner. But it’s not easy. From navigating the world of bidding, to writing ad copy that resonates, to setting up Google Ads conversion tracking and more: there are a lot of skills that fall under the paid search marketing umbrella. At WordStream, we’re here to help you refine those skills. Check out our paid search marketing blogs and get the knowledge you need to succeed.

5 Questions AdWords Advertisers Should Ask Themselves Every Quarter

Monthly AdWords audits might sound like overkill, but taking a deep dive on a quarterly basis is necessary for even the most overworked SEM. Here are the five questions to ask yourself every quarter.

Allen Finn
November 9, 2016 | Marketing Ideas

3 Local Marketing Tips to Lock Up the Local SERP

Local search marketing can be difficult when you're trying to compete with bigger, international brands. So don't. Learn 3 techniques that will focus your local business marketing efforts on the most valuable prospects.

Allen Finn
November 2, 2016 | Local Marketing

Getting Started with Google Advertising [Video Series]

Just getting started with Google advertising? Learn how Google AdWords advertising works, how much it costs, and how to measure your performance in this quick video series.

How to Calculate the ROI of Offline Transactions

We can measure which ad campaigns lead to form completions (conversions), but how do we know which ones lead to actual sales? Here's a system that works!

NEW Google Ads Message Extensions Enable High-CTR Click-to-Message Ads [Data]

With new message extensions in Google AdWords, you can set up mobile ads that enable users to click to text you right from the SERP! These new extensions can increase your mobile CTR by 50%. Learn more about how message extensions work in AdWords.

3 Simple PPC Formulas Proven to Lower Your Costs

You don't need to be a data scientist to use PPC formulas and advanced analytics for account optimization. All you need are these handy equations and a little algebra!

Mark Irvine
October 17, 2016 | Marketing Ideas

13 Great Mobile Marketing Tools You Need

What is most important to mobile users is efficiency and productivity. We've curated a list of top apps and tools to help with your mobile marketing plan.

Top 5 Mobile Tests to Try This Month

The key to converting more mobile visitors is understanding that their mindset and behavior is different. These five mobile A/B test ideas have the potential to really move the needle.

Guest Author
October 7, 2016 | Landing Pages

The Easy Guide to Maximizing Your Google Ads ROI

ROI, or return on investment, is the holy grail of AdWords advertising: you business can make more money from AdWords than you're putting in. Here's how to do it.

4 International PPC Tips for Non-US English-Speaking Countries

PPC is not the same in every country, even if your primary language is English! Learn four tips for optimizing non-US international PPC campaigns.

Allen Finn
September 26, 2016 | Paid Search Marketing

5 Insights from Analyzing Half a Billion Dollars in Ad Spend [New Data]

We analyzed 30,000 small business AdWords accounts to determine five insights into the state of the AdWords landscape right now. Here's what you need to know.

Larry Kim
September 16, 2016 | Paid Search Marketing

Must-Know Mobile Advertising Stats & Trends [Infographic]

Guess what! It’s the year of Mobile! Again! And we have an infographic from Invesp full of mobile advertising statistics to prove it.

Mary Lister
September 13, 2016 | Paid Search Marketing

7 PPC Trends to Stay Ahead of the Curve in 2016 & Beyond

Want to stay ahead of the curve? Check out these seven current trends in PPC that are likely to have an impact well into 2017 and beyond.

Guest Author
September 13, 2016 | Paid Search Marketing

The Complete, Digestible Guide to Google Ads Budgets

Confused about AdWords budgets? This complete, easy-to-read guide explains how to set your initial budget, how to allocate spend across keywords and campaign types and more!

Allen Finn
September 12, 2016 | Paid Search Marketing

The Ladder of Improvement: A Simple Technique that Can Dramatically Improve Your AdWords Campaigns

The Ladder of Improvement is a technique that gives you two benefits: It helps you prioritize where to spend your energy and money and helps you achieve small wins at each rung.

5 Unexpected Tools for Ad Campaign Optimization

You already know the obvious tools - check out these five unexpected tools to help you writer better ad copy and build more effective ad campaigns.

Brad Smith
September 8, 2016 | Paid Search Marketing

10 Dos and Don’ts for Sitelink Extensions

Sitelinks are an easy and highly effective way to increase your Google ad CTR. But there are some gotchas to be aware of and opportunities you don’t want to miss. Get the most out of your AdWords sitelink extensions with these ten dos and don'ts!

Erin Sagin
September 6, 2016 | Paid Search Marketing

Hotel Advertising & Marketing Best Practices [Infographic]

If you're in the hotel industry, you need to see the latest data and trends on hotel marketing and advertising, including top hotel-related search terms and more....

Larry Kim
September 1, 2016 | Paid Search Marketing

NEW in AdWords: Demographic Targeting for Search Campaigns

Great news for advertisers: Google has finally enabled demographic targeting for search campaigns. Learn why this targeting option has so much potential, plus tips and best practices for targeting and excluding by age, gender, and more in AdWords.

Mark Irvine
September 1, 2016 | Paid Search Marketing

The New Google Merchant Center: What You Need to Know

Google has recently given Merchant Center more than just a fresh coat of paint. Along with a new responsive user interface, there’s also lots of new features to get familiar with. Here’s a quick overview.

Guest Author
September 1, 2016 | Ecommerce Strategy

6 Perfect Playlists For PPC Account Management

FACT: Music makes millennials more productive! Check out these six perfect Spotify playlists to listen to while doing various PPC account management tasks.

Review: Google’s New Account Health Score for Search (Beta)

See a sneak peek of AdWords latest beta feature, Account Health Score for Search, and how it compares to WordStream's AdWords Grader.

4 Emails to Include in Every PPC Lead Nurturing Campaign

Figuring out the email content in your lead nurturing campaigns can be a challenge. Start with these four easy lead nurturing emails to help your newly captured leads interact with your business.

Guest Author
August 26, 2016 | Email Marketing

A 6-Step Process to Write PPC Ads at Scale

If you manage a large AdWords account, keeping your accounts organized with multiple ad variations gets complicated. Here are our best tips on how to scale your ad copy.

Brad Smith
August 16, 2016 | Copywriting

How to Apply Game Theory in PPC Marketing

Ever seen A Beautiful Mind? In this post, Larry Kim explores two ways that game theory can be applied to PPC marketing in AdWords.

PPC Cum Laude: 3 Smart Strategies for Higher Education Marketing

Higher education keywords are expensive and tricky to master. Here are three smart ways you can increase lead volume in your higher ed PPC accounts.

How to Create Expanded Text Ads [Guide + FREE Template]

Expanded Text Ads are no longer the exception in Google AdWords, they’re the rule! Learn how to create super-clickable Expanded Text Ads line-by-line and build them out in your AdWords account. This guide includes a FREE Excel template download to help you out.