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Monthly AdWords audits might sound like overkill, but taking a deep dive on a quarterly basis is necessary for even the most overworked SEM. Here are the five questions to ask yourself every quarter.
Local search marketing can be difficult when you're trying to compete with bigger, international brands. So don't. Learn 3 techniques that will focus your local business marketing efforts on the most valuable prospects.
Just getting started with Google advertising? Learn how Google AdWords advertising works, how much it costs, and how to measure your performance in this quick video series.
We can measure which ad campaigns lead to form completions (conversions), but how do we know which ones lead to actual sales? Here's a system that works!
With new message extensions in Google AdWords, you can set up mobile ads that enable users to click to text you right from the SERP! These new extensions can increase your mobile CTR by 50%. Learn more about how message extensions work in AdWords.
You don't need to be a data scientist to use PPC formulas and advanced analytics for account optimization. All you need are these handy equations and a little algebra!
What is most important to mobile users is efficiency and productivity. We've curated a list of top apps and tools to help with your mobile marketing plan.
The key to converting more mobile visitors is understanding that their mindset and behavior is different. These five mobile A/B test ideas have the potential to really move the needle.
ROI, or return on investment, is the holy grail of AdWords advertising: you business can make more money from AdWords than you're putting in. Here's how to do it.
PPC is not the same in every country, even if your primary language is English! Learn four tips for optimizing non-US international PPC campaigns.
We analyzed 30,000 small business AdWords accounts to determine five insights into the state of the AdWords landscape right now. Here's what you need to know.
Guess what! It’s the year of Mobile! Again! And we have an infographic from Invesp full of mobile advertising statistics to prove it.
Want to stay ahead of the curve? Check out these seven current trends in PPC that are likely to have an impact well into 2017 and beyond.
Confused about AdWords budgets? This complete, easy-to-read guide explains how to set your initial budget, how to allocate spend across keywords and campaign types and more!
The Ladder of Improvement is a technique that gives you two benefits: It helps you prioritize where to spend your energy and money and helps you achieve small wins at each rung.
You already know the obvious tools - check out these five unexpected tools to help you writer better ad copy and build more effective ad campaigns.
Sitelinks are an easy and highly effective way to increase your Google ad CTR. But there are some gotchas to be aware of and opportunities you don’t want to miss. Get the most out of your AdWords sitelink extensions with these ten dos and don'ts!
If you're in the hotel industry, you need to see the latest data and trends on hotel marketing and advertising, including top hotel-related search terms and more....
Great news for advertisers: Google has finally enabled demographic targeting for search campaigns. Learn why this targeting option has so much potential, plus tips and best practices for targeting and excluding by age, gender, and more in AdWords.
Google has recently given Merchant Center more than just a fresh coat of paint. Along with a new responsive user interface, there’s also lots of new features to get familiar with. Here’s a quick overview.
FACT: Music makes millennials more productive! Check out these six perfect Spotify playlists to listen to while doing various PPC account management tasks.
See a sneak peek of AdWords latest beta feature, Account Health Score for Search, and how it compares to WordStream's AdWords Grader.
Figuring out the email content in your lead nurturing campaigns can be a challenge. Start with these four easy lead nurturing emails to help your newly captured leads interact with your business.
If you manage a large AdWords account, keeping your accounts organized with multiple ad variations gets complicated. Here are our best tips on how to scale your ad copy.
Ever seen A Beautiful Mind? In this post, Larry Kim explores two ways that game theory can be applied to PPC marketing in AdWords.
Higher education keywords are expensive and tricky to master. Here are three smart ways you can increase lead volume in your higher ed PPC accounts.
Expanded Text Ads are no longer the exception in Google AdWords, they’re the rule! Learn how to create super-clickable Expanded Text Ads line-by-line and build them out in your AdWords account. This guide includes a FREE Excel template download to help you out.