Blog Category
Paid Search Marketing
7 Ways to Stop Burning Your Google Ads Budget
Using Google AdWords is the only way to ensure that your brand appears at the very top of the page when people are searching for products or services like yours. But it's easy to waste money on AdWords. Make sure you're following these practices to get ROI from your AdWords buys.
10X Your A/B Testing with Google Ads Variations
Google AdWords Ad Variations help advertisers test fresh copy at scale. But first you need to know how to use them. Learn about the three different types of AdWords text ad variations, how to implement them, and some unique ideas for testing brand new, high CTR ad copy in your account!
Here’s How the Google Speed Update Will Impact Your Site (& Google Ads Account)
Google just made a change to its mobile ranking factors. It's called the Speed Update, and it could impact your organic rankings and the amount you pay in AdWords. Learn what the Speed Update is and what you can do to determine its impact on your business.
The Great PPC Diet: How to Correct Over-Optimization in Paid Search
It's the perfect time of year to get your pay-per-click campaigns in fighting shape, but did you know you can actually OVER-optimize in PPC? Too many ads, too many keywords, or overly granular product groups are a few of the ways you can sink your results. Here's how to fix it.
8 Real, Data-Backed Predictions for PPC in 2018
Between new features and new advertising channels, 2018 promises to be a crazy year for PPC. To learn more about what might be on the horizon, dig into WordStream Senior Data Scientist Mark Irvine's 8 Real Data-Backed Predictions for PPC in 2018!
![What Rehab & Addiction Facilities Need to Know About Recent Google Policy Changes [Data]](https://www.wordstream.com/wp-content/uploads/2021/07/google-rehab-ad-policy-changes.jpg)
What Rehab & Addiction Facilities Need to Know About Recent Google Policy Changes [Data]
Google has started restricting ads that come up when someone searches for addiction treatment on its site. Here's what you need to know about these sudden Google ad policy changes and how they'll affect you.
5 AdWords Scripts for Smarter Bidding
AdWords has built-in tools to help with bidding, but to really excel, it’s helpful to use some additional tools to enhance your flexibility. These scripts help automate the AdWords bidding process, enabling far greater control and speeding things up by avoiding repetition.
The Year in Google Ads: The 27 Biggest Stories of 2017
AdWords had tons of major changes in 2017! From platform redesign to new features to fundamental strategic adjustments, the world's most popular search marketing platform experienced MAJOR upheaval. Learn more about the 27 most profound changed AdWords experienced this year!
Major Changes to Google Ad Grants: What Your Nonprofit Needs to Know
Last week, Google made some major changes to how their ad grant program works. These alterations will 'add clarity and raise standards of quality for [Google’s] free advertising grants.' Here’s everything you need to know to ensure that your nonprofit can maintain its Google Ad Grant.
Google Releases Life Events Targeting to Everyone!
Life events targeting in AdWords is now available to everyone! Learn how and why to target audiences going through important life events like marriage, graduation, or moving.
Google Customer Match Expands to Include Targeting by Phone Number & Address
As great as customer match is though, not all advertisers have a large list of emails for their customers or prospects to target their ads. Even when they did, Google wasn’t able to match every email to a user on their network.
4 Super-Useful New Google Ads Features You Need to Try
Google just unleashed 4 super-useful new AdWords features to help you improve performance in every cranny of your paid search account. Here's everything you need to know about them.
The 8 Best Tools for Finding Competitor Keywords
Need to see what keywords your competitors are using? Check out these eight powerful tools you should incorporate into your competitive keyword research workflow.
Case Study: Google Search Ads vs. Facebook Ads for a Small Local Business
By testing and trialling both Facebook ads and Google search ads as part of the marketing mix, you can find what works best for you. Here's what happened for a small local business.
How to Pass the Google AdWords Certification Exam: 7 Tips from Newly Certified Professionals
Need a little help preparing for the AdWords certification exam? Learn helpful info on how to pass the AdWords exam from recently certified professionals, including study tips and more.
8 Advertising Tips for Electricians & Other Tradesmen
Digital advertising can be challenging for tradesmen and blue-collar professionals, but these eight tips will help you find more clients and get return on your online advertising spend.
What’s a Good Quality Score for Each Type of Keyword?
What's a good Quality Score in AdWords? As usual, it depends, but we can set different Quality Score benchmarks for different keyword types: brand, low-intent, high-intent and competitor keywords.
How to Compete with Big Spenders in Google Ads (Without Spending More $)
According to our data, businesses with big AdWords budgets are doing better by almost every PPC metric - ouch! But even on a smaller budget, you can win just by copying what big spenders do. Here's how.
Google Announces Major Changes to Ad Rotation Settings
Ad testing is important, and Google is simplifying the options you have when testing multiple ads within an ad group. Here's what you need to know about optimizing your AdWords settings moving forward.
These 4 Forgotten Google Ads Best Practices Still Matter – Here’s Proof
In the rush to implement Expanded Text Ads, many advertisers forgot to implement some of the industry’s oldest best practices. These forgotten PPC best practices still matter!
Positive vs. Negative Ads: Which Works Better?
Sentiment, whether positive, negative, or neutral, can have a major impact on the performance of your AdWords campaigns. Check out these tips and examples to help you test emotion in your text and display ads.
How to Get Your Piece of the Search Impression Share Pie
Learn all about search impression share in AdWords: why it's important, what it means for your account, and what to do when you're losing impression share to budget or rank.
All of Google’s Recent Changes to the Mobile SERP
Google has been mixing up the mobile SERP, introducing new features like sitelink carousels and lots of new mobile ad types to keep both users and advertisers happy. Learn more
The Feed Is Coming. Here’s How Google Could Monetize It
The feed is Google’s answer to Facebook’s News Feed. As of now, there are no public plans to use the feed as an advertising platform; here's how Google might go about monetizing it.
Best New Online Advertising Features of 2017 (So Far)
Highlighting 2017's best new online advertising features across search and social ad channels, including some potentially paradigm-shifting features to try in your digital marketing campaigns!
13 Power Tips for #Winning Mobile Ad Copy
Your customers are on mobile, and if you want MORE customers, you need to write ads that speak to the context and experience of the mobile user. Here's how!
The Highest CPC Keywords in Canada
The most expensive AdWords keywords in Canada include keywords related to immigration (super visa insurance) and small business operations (POS systems, calling software, merchant accounts). Learn more!