Blog Category
Paid Search Marketing
Google Adds NEW Interactive Ad Format Targeting Gamers
AdWords just released a brand-new, interactive ad format just for game developers. Get the lowdown here!
3 Weeks After Google Killed Side Ads, Here Are 5 More Takeaways
Wondering how the death of the right side ads will impact your account? Check out these new trends spotted by SEM data scientists!
29 PPC Tools You Need to Try This Year
Even monkeys use tools to get their jobs done faster! Here are Larry Kim's 29 favorite PPC tools to try this year for increased productivity and higher performing PPC campaigns.
Still Confused About Google’s Recent Changes? Erin Sagin Explains [VIDEO]
Still confused about Google's recent SERP shakeup? Right-side ads are gone, but how will it affect your campaigns? We explain in a quick video.
The New Google SERP: 3 Changes & 3 Things That Haven’t Changed…Yet
Google just unrolled the biggest change to the SERP in years. How is the loss of right sidebar ads affecting CTR, CPC, paid ad inventory and more? Check out the early data...
Google Kills Off Side Ads: What You Need to Know
Google changed history by announcing that ads will no longer appear in the right sidebar next to search results. What does the change mean for you?
![Google Ads Benchmarks for YOUR Industry [Updated!]](https://www.wordstream.com/wp-content/uploads/2016/02/google-ads-industry-benchmarks-feature.jpg)
Google Ads Benchmarks for YOUR Industry [Updated!]
We all want to create unicorn ads that have the highest CTRs and the best conversion rates. But a good metric for one industry isn’t necessarily good for another. What numbers should you be looking to beat in your industry? We dug into our data.
Do You Know Who Your Competitors Are? The 5 W’s of PPC Competitor Analysis
Do you need to do competitor analysis for PPC? YES! Find out how - plus when, why, who your competitors are, what tools to use for competitive analysis and more...
Harness the Power of Google Ratings
Learn the difference between Google seller ratings and product ratings and how to make the most of both for better performing AdWords campaigns.
How to Use Google Ads Search Partners Data to Improve Your Campaigns
Far too many account managers include search partners without understanding the impact they can have. Learn exactly how these affect your bottom line!
The New AdWords App for Apple iOS: 5 Things You Need to Know Right Now
Rejoice, search marketers! Google recently announced the launch of its AdWords app for iOS. Here's everything you need to know about the app.
Cracking the Code on Gmail Ads: My 7 Best Tips
Gmail Ads, formerly known as Gmail sponsored promotions, are an awesomely effective way to reach new customers - if you do them right! Here are my best tips for mastering Gmail Ads, including tips to increase your open rates and reach your competitors’ customers.
The Art & Science of Call-Only Ads
Why sit around waiting for the phone to ring? Google AdWords Call-Only Ads are an awesome way to drive calls to your business. Here's how...
The 21 Best PPC Marketing Articles of the Year
2015 has been an incredible year in paid search. In this blog post, Larry Kim outlines his recommendations of the 21 must-read PPC marketing articles from the past year.
To Spy or Not to Spy: 3 Reasons Not to Ignore Your AdWords Competitors
Focusing on your own business should be your top priority, but ignore your AdWords competition at your peril. In this guest post, Joe Putnam of iSpionage explains why competitive intelligence is so important.
You Might Hate It, But AdWords’ Smart Goals Are Pretty Cool for Certain Advertisers
There have been a lot of complaints, but new AdWords smart goals are much better than the alternative: not tracking conversion data at all. Here's why.
Should I Use Google Ads? +Tips for Every Industry
Should I use Google Ads? The answer is always yes! Don't believe me? This guide will address common hesitations, highlight important benefits, and provide industry-specific tips with regard to Google Ads.
4 Hacks to Supercharge Your Search & Social Marketing with an Email List
Get 10x more out of your email marketing lists using these 4 creative hacks to repurpose an email list for search and social marketing.
7 Ways to Personalize Your PPC Strategy
One-third of marketers see personalization as the most important capability to the future of marketing! Here are 7 ways to personalize your PPC strategy.
10 Ways to Succeed with Google Call-Only Campaigns
Call-only campaigns are crucial in a mobile-first world, especially if phone calls are your business’s most important lead type. Follow these 10 tips to ensure your call-only ads are optimized and you're getting the most out of your Google AdWords Call-Only campaigns.
The 4 Emotions that Make the Best Emotional Ads [DATA]
Emotional ads significantly out-perform bland, boring ads, but which emotions pack the biggest punch? Do happy, positive ads work better than ads that feed on negative emotions? Find out the top four click-driving emotions for ads in this data-backed post!
3 Ways a Small Business Can Compete with the Big Guys in PPC [DATA]
Small businesses CAN compete with the big guys in PPC! Learn PPC management strategies that work even if you have a small budget.
How to Use Google Ads’ Customer Match: The Ultimate Guide
Customer Match is an awesome way to reach a targeted list of prospects with your AdWords ads. Check out our step-by-step guide to setting up Customer Match targeting for campaigns on the Search Network in Google AdWords.
How Dopamine Can 3X Your AdWords CTR
Dopamine is the Kim Kardashian of molecules! Learn how you can spike the dopamine in your customers' brains to entice them to click on your ads and 3X your AdWords CTR!
Our Top 10 Best Holiday Marketing Strategies EVER!
It's never too soon to start thinking about your holiday marketing strategy. In this post, we outline our top 10 holiday marketing tips that you can implement right now.
The Rise of Ad Blockers: Should Advertisers Be Panicking?(!!)
Ad blockers have been around for years, but online advertisers all over the world have been freaking out about these software programs lately. Some news websites have even gone as far to say that ad blockers will herald the end of the Internet as we know it.
3 Stupid-Easy Ways to Combat Ad Fatigue
Whether we like it or not, we’ve all been fatigued by advertisements. Whether it’s the ugly billboard you see day after day on your commute to work or the pop-up to “take advantage of the CAR SALE before it’s TOO LATE!” that keeps appearing when you’re reading the news online.