Blog Category
Paid Search Marketing
3 Stupid-Easy Ways to Combat Ad Fatigue
Whether we like it or not, we’ve all been fatigued by advertisements. Whether it’s the ugly billboard you see day after day on your commute to work or the pop-up to “take advantage of the CAR SALE before it’s TOO LATE!” that keeps appearing when you’re reading the news online.
Google Announces AdWords Customer Match Targeting
In the past, advertisers have had to rely on demographics & affinities provided by Google, or past online actions to target users in AdWords. Customer Match allows advertisers to now create and target a custom user audience simply by uploading a list of email addresses.
A Quick Guide to Google Ads App Campaigns
Google Ads app campaigns (formerly universal app campaigns) are highly effective ways to promote your mobile apps across the web. Learn more!
Back to School! The Top 10 Colleges for Creating Paid Search Talent
I don’t know how it happened, but summer’s coming to an end. In only a few short days, I’ll be replacing my sunglasses and sunscreen for notebooks and my old Ti-83 Plus as I head back to school for the fall semester.
9 Money-Making PPC Tips for Retail Marketing
The top 9 ways to roast your retail competition and run effective shopping and search campaigns.
The 7 Deadly Sins of PPC: Greed #ppcsins
Our second post in the #PPCSins series focuses on greedy paid search habits that many advertisers display and what they can do to avoid them.
3 No-Brainer Ways to Optimize Your Keywords
The key to succeeding with PPC is giving your account TLC on a regular basis. Utilize these 3 no-brainer ways to optimize your keyword lists to ensure you keep your PPC accounts flourishing.
Everything You Need to Know About the Google/Alphabet Move
Want to know what's going on with Google and Alphabet? Here's everything you need to know about Google's new parent company.
Gmail Sponsored Promotions Released from Beta! (Again…)
Gmail Sponsored Promotions have emerged from beta - again! Here's what you need to know about what they are and how to set them up.
Google Rolling Out New Structured Snippets Ad Extension
Google is rolling out a brand new ad extension, Structured Snippets. Find out what you need to know about using the new AdWords extension here!
Alert! 10 Alarming Signs You Need Help with PPC
Reality check - you might not be doing as well as you thought with PPC. Check out the top 10 signs that you need help with your PPC, and how to get help!
3 No-Brainer Ways to Stop Wasting Your AdWords Budget
Need help with AdWords budget management? Learn three easy, no-brainer ways to get more out of your PPC advertising spend.
The ABCs of Google AdWords
In honor of Google being folded into new umbrella company Alphabet, we present the ABCs of Google AdWords!
3 Cool Things You Can Do with Ad Customizers
Ad customizers dynamically update your ad without you having to move a muscle. Check out three very cool things that you can do with ad customizers.
4 Powerful Ways to Eliminate Click Fraud in Your Account
When we speak with advertisers who are debating whether to explore paid search, one of the biggest sources of hesitation is click fraud. It may sound like paranoia, but it’s actually a valid concern for many PPC practitioners. Learn all about click fraud and what to do about it in this post.
3 Stupid-Easy Ways to Increase Your Ad CTR
Life is tough enough. Dealing with low click-through rates on your PPC ads shouldn’t add to your stress. We’ve got you covered with three ridiculously easy ways to increase the CTR of your ads. Get more clicks and get excited about reporting!
The New & Improved Way to Audit Your PPC
Need a PPC audit? The WordStream AdWords Performance Grader is fast, easy and free -- and now delivers a better PPC audit than ever.
1 in 5 Calls to Your Business Are Abandoned: Here’s How to Save Them
Did you know 1 in 5 calls to your business are abandoned? Find out how to lower your call abandon rates with these strategies.
7 Super-Smart PPC Tips for Higher Education Marketing
With expensive keywords, long sales cycles, and advertising regulations, higher education marketers face many challenges. Check out seven tactics every higher education marketer should be using to succeed with PPC.
34 Killer PPC Ad Templates with Crazy High CTRs
PPC ad writing can get pretty tedious! Don't get stuck! Use these templates to quickly and easily write PPC ads proven to work!
Sorry, Google, Account-Level Quality Score Still Exists
Google announced that Quality Scores for new keywords would default to 6, but we know account level quality score still exists! Here's why it matters.
Google Transforms Dynamic Search Ads: Say Goodbye to Keywords!
Google announced a complete redesign of Dynamic Search Ads, which takes keyword management out the equation opting for targeting by categories taken from the products and services sold on your website.
5 Things I Learned About PPC from My Fish
Last year, one of my colleagues wrote about what she learned about PPC from her cats. And while I don’t have any cats, there are PPC lessons in just about everything. To demonstrate this, I have compiled a list of five PPC lessons I learned from my betta fish, Octavius.
Purchases on Google Has Arrived! Plus HUGE Shopping Ad Updates for Retail Marketers
With Purchases on Google, Google announced several new mobile ad updates for retailers including the ability to buy directly on the SERPs
5 Traits Every Influential PPC Expert MUST Have
What does it take to become an influential PPC expert? There's more to being a thought leader in paid search than knowledge and experience!
Complete Guide to the NEW AdWords Certification Test
For those of you contemplating getting your AdWords certification or looking to get re-certified, we've created this guide to provide everything you need to know about the process, since it has drastically changed over the last few years. Get studying!
Stop Paying for Accidental Mobile Clicks! 3 Ways Google Has Improved Click Quality
Google has made strides in preventing accidental mobile clicks. Check out the 3 improvements they've made to prevent inflated clicks to improve the user and advertiser experience.