Blog Category
Learn the difference between Google seller ratings and product ratings and how to make the most of both for better performing AdWords campaigns.
Far too many account managers include search partners without understanding the impact they can have. Learn exactly how these affect your bottom line!
Rejoice, search marketers! Google recently announced the launch of its AdWords app for iOS. Here's everything you need to know about the app.
Gmail Ads, formerly known as Gmail sponsored promotions, are an awesomely effective way to reach new customers - if you do them right! Here are my best tips for mastering Gmail Ads, including tips to increase your open rates and reach your competitors’ customers.
Why sit around waiting for the phone to ring? Google AdWords Call-Only Ads are an awesome way to drive calls to your business. Here's how...
2015 has been an incredible year in paid search. In this blog post, Larry Kim outlines his recommendations of the 21 must-read PPC marketing articles from the past year.
Focusing on your own business should be your top priority, but ignore your AdWords competition at your peril. In this guest post, Joe Putnam of iSpionage explains why competitive intelligence is so important.
There have been a lot of complaints, but new AdWords smart goals are much better than the alternative: not tracking conversion data at all. Here's why.
Should I use Google Ads? The answer is always yes! Don't believe me? This guide will address common hesitations, highlight important benefits, and provide industry-specific tips with regard to Google Ads.
Get 10x more out of your email marketing lists using these 4 creative hacks to repurpose an email list for search and social marketing.
One-third of marketers see personalization as the most important capability to the future of marketing! Here are 7 ways to personalize your PPC strategy.
Call-only campaigns are crucial in a mobile-first world, especially if phone calls are your business’s most important lead type. Follow these 10 tips to ensure your call-only ads are optimized and you're getting the most out of your Google AdWords Call-Only campaigns.
Emotional ads significantly out-perform bland, boring ads, but which emotions pack the biggest punch? Do happy, positive ads work better than ads that feed on negative emotions? Find out the top four click-driving emotions for ads in this data-backed post!
Small businesses CAN compete with the big guys in PPC! Learn PPC management strategies that work even if you have a small budget.
Customer Match is an awesome way to reach a targeted list of prospects with your AdWords ads. Check out our step-by-step guide to setting up Customer Match targeting for campaigns on the Search Network in Google AdWords.
Dopamine is the Kim Kardashian of molecules! Learn how you can spike the dopamine in your customers' brains to entice them to click on your ads and 3X your AdWords CTR!
It's never too soon to start thinking about your holiday marketing strategy. In this post, we outline our top 10 holiday marketing tips that you can implement right now.
Ad blockers have been around for years, but online advertisers all over the world have been freaking out about these software programs lately. Some news websites have even gone as far to say that ad blockers will herald the end of the Internet as we know it.
Whether we like it or not, we’ve all been fatigued by advertisements. Whether it’s the ugly billboard you see day after day on your commute to work or the pop-up to “take advantage of the CAR SALE before it’s TOO LATE!” that keeps appearing when you’re reading the news online.
In the past, advertisers have had to rely on demographics & affinities provided by Google, or past online actions to target users in AdWords. Customer Match allows advertisers to now create and target a custom user audience simply by uploading a list of email addresses.
Google Ads app campaigns (formerly universal app campaigns) are highly effective ways to promote your mobile apps across the web. Learn more!
The top 9 ways to roast your retail competition and run effective shopping and search campaigns.
Want to know what's going on with Google and Alphabet? Here's everything you need to know about Google's new parent company.
Google is rolling out a brand new ad extension, Structured Snippets. Find out what you need to know about using the new AdWords extension here!
Need help with AdWords budget management? Learn three easy, no-brainer ways to get more out of your PPC advertising spend.
Ad customizers dynamically update your ad without you having to move a muscle. Check out three very cool things that you can do with ad customizers.
When we speak with advertisers who are debating whether to explore paid search, one of the biggest sources of hesitation is click fraud. It may sound like paranoia, but it’s actually a valid concern for many PPC practitioners. Learn all about click fraud and what to do about it in this post.