Blog Category
Paid Search Marketing
10 Ways to Succeed with Google Call-Only Campaigns
Call-only campaigns are crucial in a mobile-first world, especially if phone calls are your business’s most important lead type. Follow these 10 tips to ensure your call-only ads are optimized and you're getting the most out of your Google AdWords Call-Only campaigns.
The 4 Emotions that Make the Best Emotional Ads [DATA]
Emotional ads significantly out-perform bland, boring ads, but which emotions pack the biggest punch? Do happy, positive ads work better than ads that feed on negative emotions? Find out the top four click-driving emotions for ads in this data-backed post!
3 Ways a Small Business Can Compete with the Big Guys in PPC [DATA]
Small businesses CAN compete with the big guys in PPC! Learn PPC management strategies that work even if you have a small budget.
How to Use Google Ads’ Customer Match: The Ultimate Guide
Customer Match is an awesome way to reach a targeted list of prospects with your AdWords ads. Check out our step-by-step guide to setting up Customer Match targeting for campaigns on the Search Network in Google AdWords.
How Dopamine Can 3X Your AdWords CTR
Dopamine is the Kim Kardashian of molecules! Learn how you can spike the dopamine in your customers' brains to entice them to click on your ads and 3X your AdWords CTR!
Our Top 10 Best Holiday Marketing Strategies EVER!
It's never too soon to start thinking about your holiday marketing strategy. In this post, we outline our top 10 holiday marketing tips that you can implement right now.
The Rise of Ad Blockers: Should Advertisers Be Panicking?(!!)
Ad blockers have been around for years, but online advertisers all over the world have been freaking out about these software programs lately. Some news websites have even gone as far to say that ad blockers will herald the end of the Internet as we know it.
3 Stupid-Easy Ways to Combat Ad Fatigue
Whether we like it or not, we’ve all been fatigued by advertisements. Whether it’s the ugly billboard you see day after day on your commute to work or the pop-up to “take advantage of the CAR SALE before it’s TOO LATE!” that keeps appearing when you’re reading the news online.
Google Announces AdWords Customer Match Targeting
In the past, advertisers have had to rely on demographics & affinities provided by Google, or past online actions to target users in AdWords. Customer Match allows advertisers to now create and target a custom user audience simply by uploading a list of email addresses.
A Quick Guide to Google Ads App Campaigns
Google Ads app campaigns (formerly universal app campaigns) are highly effective ways to promote your mobile apps across the web. Learn more!
9 Money-Making PPC Tips for Retail Marketing
The top 9 ways to roast your retail competition and run effective shopping and search campaigns.
Everything You Need to Know About the Google/Alphabet Move
Want to know what's going on with Google and Alphabet? Here's everything you need to know about Google's new parent company.
Google Rolling Out New Structured Snippets Ad Extension
Google is rolling out a brand new ad extension, Structured Snippets. Find out what you need to know about using the new AdWords extension here!
3 No-Brainer Ways to Stop Wasting Your AdWords Budget
Need help with AdWords budget management? Learn three easy, no-brainer ways to get more out of your PPC advertising spend.
3 Cool Things You Can Do with Ad Customizers
Ad customizers dynamically update your ad without you having to move a muscle. Check out three very cool things that you can do with ad customizers.
4 Powerful Ways to Eliminate Click Fraud in Your Account
When we speak with advertisers who are debating whether to explore paid search, one of the biggest sources of hesitation is click fraud. It may sound like paranoia, but it’s actually a valid concern for many PPC practitioners. Learn all about click fraud and what to do about it in this post.
3 Stupid-Easy Ways to Increase Your Ad CTR
Life is tough enough. Dealing with low click-through rates on your PPC ads shouldn’t add to your stress. We’ve got you covered with three ridiculously easy ways to increase the CTR of your ads. Get more clicks and get excited about reporting!
The New & Improved Way to Audit Your PPC
Need a PPC audit? The WordStream AdWords Performance Grader is fast, easy and free -- and now delivers a better PPC audit than ever.
1 in 5 Calls to Your Business Are Abandoned: Here’s How to Save Them
Did you know 1 in 5 calls to your business are abandoned? Find out how to lower your call abandon rates with these strategies.
7 Super-Smart PPC Tips for Higher Education Marketing
With expensive keywords, long sales cycles, and advertising regulations, higher education marketers face many challenges. Check out seven tactics every higher education marketer should be using to succeed with PPC.
34 Killer PPC Ad Templates with Crazy High CTRs
PPC ad writing can get pretty tedious! Don't get stuck! Use these templates to quickly and easily write PPC ads proven to work!
Sorry, Google, Account-Level Quality Score Still Exists
Google announced that Quality Scores for new keywords would default to 6, but we know account level quality score still exists! Here's why it matters.
Google Transforms Dynamic Search Ads: Say Goodbye to Keywords!
Google announced a complete redesign of Dynamic Search Ads, which takes keyword management out the equation opting for targeting by categories taken from the products and services sold on your website.
Complete Guide to the NEW AdWords Certification Test
For those of you contemplating getting your AdWords certification or looking to get re-certified, we've created this guide to provide everything you need to know about the process, since it has drastically changed over the last few years. Get studying!
Stop Paying for Accidental Mobile Clicks! 3 Ways Google Has Improved Click Quality
Google has made strides in preventing accidental mobile clicks. Check out the 3 improvements they've made to prevent inflated clicks to improve the user and advertiser experience.
Average Cost per Click by Country: Where in the World Are the Highest CPCs?
Location, location, location! In search, we know that users search for different things in different states and that the average cost per click advertisers pay differs by state too. In this post, we rank 97 countries in order of highest average cost per click to lowest average cost per click.
Law Firm Marketing: 9 Tips for Winning More Clients with PPC
Law is one of the most challenging and expensive industries to market, but your firm won't survive without a steady flow of new leads and clients. Follow these 9 marketing tips for law firm and lawyers to win more clients with AdWords.