Blog Category
Paid Search Marketing
What Is Cost Per Action Advertising?
Cost per action advertising is a form of online advertising that generally involves little risk for the advertiser.
Rotating Ads vs. Optimizing Ads: Which Is Better?
Should you set your ads to rotate or optimize in Google AdWords PPC campaigns? Learn why rotating ads could be detrimental to your profits.
Ten Ways to Improve Your AdWords Click-Through Rate (CTR)
Ten steps you can take to improve your AdWords click-through rate (CTR), such as simplifying your ad and getting rid of abbreviations.
Google: The King of Disruptive Technology
Search itself was a huge disruptive technology. Now with the Nexus One and the no-click search model, Google is proving to be the king of disruptive tech.
Actually, Google, That’s Not What I Meant
Google is now bolding synonyms in the search results. This is a big, potentially exciting change, but how accurate are the synonym results?
What, Exactly, Determines Your PPC Keyword Price?
It's a question that's asked more often then you might think. "What determines my pay-per-click keyword price?" The answer is most certainly not "Google" or another PPC search engine. Truth be told, this question is aptly answered by a quick lesson in PPC fundamentals.
License to Rank: Google’s Silly Love Affair with Exact Match Domain Names
Exact match domain names are given a license to rank by Google, despite many being poorly-optimized, flimsy sites that outrank more relevant resources.
Brand Query Management: Make Sure Your Brand Rules the SERPs
Brand Query Management is about seeking to influence and control the first page search results for brand-related queries (a search for your company, product or service).