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Paid Search Marketing

Paid search marketing is a critical tool for any marketer or small business owner. But it’s not easy. From navigating the world of bidding, to writing ad copy that resonates, to setting up Google Ads conversion tracking and more: there are a lot of skills that fall under the paid search marketing umbrella. At WordStream, we’re here to help you refine those skills. Check out our paid search marketing blogs and get the knowledge you need to succeed.

Ask the Experts: What’s the Perfect Way to Structure an AdWords Account?

What's the perfect way to structure an AdWords account? WordStream's Margot da Cunha tells you everything you need to know in the latest installment of "Ask the Experts."

Margot Whitney
May 28, 2015
Paid Search Marketing

Using Emojis in Ad Text Boosts CTR!

WordStream's resident data scientist Mark Irvine discovered that some advertisers have been including emojis in their ad text. Here's why it's a great idea.

Larry Kim
May 27, 2015
Paid Search Marketing

International PPC: 3 Reasons You Can’t Afford NOT to Go International

We live in an increasingly shrinking world, and it’s become easier than ever to be an international vendor. Depending on what threshold value you use to calculate “ecommerce” there’s between 110,000 and 24 million ecommerce sites in the world, but only a fraction of them truly serve an international audience.

Navah Hopkins
May 22, 2015
Paid Search Marketing

Does Google Ads Work? (Spoiler Alert: YES)

Does Google AdWords work? We believe almost any business can make AdWords work for them. If you've lost faith in PPC, check out the four most common arguments along with our counterarguments that prove Google AdWords really does work to drive ROI.

Margot Whitney
May 12, 2015
Paid Search Marketing

The 10 Types of Business that MUST Use Call Tracking

The average conversion rate for prospect calls is 25%. Should you be tracking calls in your industry vertical? Find out!

Margot Whitney
April 22, 2015
Paid Search Marketing

7 Ways to Write Super-Effective Google Ads (with Real Examples)

Writing Google ads can be extremely frustrating. You need to fit all your ad copy into such a tiny space. How do you do it? Learn some proven tactics to writing amazing Google ads that bring you higher click-through rates and Quality Scores.

Johnathan Dane
April 21, 2015
Paid Search Marketing

3 PPC Strategies to Out-Sell Your Home & Garden Competition

Spring has finally arrived, and home owners are updating! Home improvement advertisers need to be prepared. Follow these 3 PPC strategies to out-sell your competition.

Margot Whitney
April 14, 2015
Paid Search Marketing

YouTube TrueView Ads Can Now Include Interactive ‘Cards’

YouTube’s TrueView ads will now allow advertisers to display cards showing additional images, videos, CTA’s and even the ability to direct leads to their website.

Margot Whitney
April 8, 2015
Paid Search Marketing

Who’s Afraid of Big Bad Broad Match? The Anti-Hero of Keyword Match Types

The broad match type often gets written off as the villain in PPC. Here's why it can pay to take a chance on the antihero of keyword match types.

Navah Hopkins
April 2, 2015
Paid Search Marketing

3 Game-Changing PPC Tips for Un-Glamorous SaaS Offerings

Bringing in qualified leads through PPC is especially challenging for SaaS marketers. Follow these 3 tips to attract and convert new business!

Margot Whitney
April 1, 2015
Paid Search Marketing

Ask the Experts: Intro to Negative Keyword Match Types

Negative keyword match types can be confusing to newcomers to paid search. In our second Ask the Experts video, Erin Sagin explains how to use each of the three major negative match types.

Erin Sagin
March 31, 2015
Keyword Research & Tools

Where AdWords Website Call Conversions Can Go Wrong

If you use a single Google AdWords account to manage multiple websites, your website call conversions set up is probably broken. Learn the workaround to fix it.

Guest Author
March 24, 2015
Paid Search Marketing

Is Quality Score REALLY Just Click-Through Rate?

I have heard speculations as high as 60%. However, if that were true, it would not explain why you see keywords with a great CTR and only a mediocre Quality Score. Of course, the real answer is much more complicated.

Jess Armstrong
March 23, 2015
Paid Search Marketing

Google AdWords Hotel Ads Improve How You Reach Guests

Google is a prime hot-spot to search for hotels, and now they're making it easier for consumers and hotel marketers to book online with hotel ads, virtual tours, and new photo features.

Margot Whitney
March 19, 2015
Paid Search Marketing

Remarketing Lists for Search Ads (RLSA): What You Need to Know

Remarketing lists for search ads (RLSA) is a Google AdWords feature that allows advertisers to tailor their search campaigns based on whether a user has previously visited their website (or app), and the pages that user viewed. Not sure how to implement them? We have all the info in this post.

Guest Author
March 12, 2015
Paid Search Marketing

6 Paid Search Tips for Healthcare Marketers

Are you a healthcare marketer struggling to gain ROI through paid search? Follow these 6 healthcare specific PPC tactics that could save lives.

Margot Whitney
March 10, 2015
Paid Search Marketing

The WordStream Field Guide to the Google Search Page

The Google search page is arguably the most ubiquitous page on the World Wide Web. Learn more about Google search pages in WordStream's handy field guide.

Dan Shewan
March 9, 2015
Paid Search Marketing

6 Steps to Building a Brilliant Paid Search Account Structure

Building out a Google Ads account from scratch can be daunting. Worry no more! This guide will walk you through everything you need to do to create a well-structured account.

Margot Whitney
March 6, 2015
Paid Search Marketing

Why Was February Such a Hard Month for B2B Businesses?

Many B2B companies noticed a big performance dip in their AdWords accounts this February. Here's why you saw fewer leads from PPC last month.

Sergey Rusak
March 3, 2015
Paid Search Marketing

7 Ways Bing Ads Beat Google AdWords

Bing vs. AdWords: What’s the difference? More people use Google AdWords for search advertising, but you might be surprised to learn there are lots of ways that Bing actually beats the popular AdWords platform – including lower costs! Learn why you should give Bing Ads a try.

Mark Irvine
February 25, 2015
Paid Search Marketing

Google Introduces Call-Only Campaigns – Here’s Why You Need Them

Google just made it even easier for prospects to call advertisers with the launch of its Call-Only Campaigns feature in AdWords.

Larry Kim
February 20, 2015
Paid Search Marketing

7 Tips to Get Vacation-Worthy Return from PPC in the Travel Industry

Are you a travel marketer struggling to book flights, hotel or getaways? These 7 paid-search travel marketing tactics are guaranteed to provide a vacation-worthy return.

Margot Whitney
February 11, 2015
Paid Search Marketing

Goodbye, Google Ads Destination URLs: Everything You Need To Know About Upgraded URLs in Google Ads

Big news: Google has announced a new AdWords Upgraded URL format to give advertisers more options and save them time. Learn more about the new AdWords URL format, including when these changes go into effect and what you need to change in your campaigns.

Larry Kim
February 10, 2015
Paid Search Marketing

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