Blog Category
Paid Search Marketing
Where AdWords Website Call Conversions Can Go Wrong
If you use a single Google AdWords account to manage multiple websites, your website call conversions set up is probably broken. Learn the workaround to fix it.
Is Quality Score REALLY Just Click-Through Rate?
I have heard speculations as high as 60%. However, if that were true, it would not explain why you see keywords with a great CTR and only a mediocre Quality Score. Of course, the real answer is much more complicated.
Google AdWords Hotel Ads Improve How You Reach Guests
Google is a prime hot-spot to search for hotels, and now they're making it easier for consumers and hotel marketers to book online with hotel ads, virtual tours, and new photo features.
Remarketing Lists for Search Ads (RLSA): What You Need to Know
Remarketing lists for search ads (RLSA) is a Google AdWords feature that allows advertisers to tailor their search campaigns based on whether a user has previously visited their website (or app), and the pages that user viewed. Not sure how to implement them? We have all the info in this post.
6 Paid Search Tips for Healthcare Marketers
Are you a healthcare marketer struggling to gain ROI through paid search? Follow these 6 healthcare specific PPC tactics that could save lives.
The WordStream Field Guide to the Google Search Page
The Google search page is arguably the most ubiquitous page on the World Wide Web. Learn more about Google search pages in WordStream's handy field guide.
6 Steps to Building a Brilliant Paid Search Account Structure
Building out a Google Ads account from scratch can be daunting. Worry no more! This guide will walk you through everything you need to do to create a well-structured account.
Why Was February Such a Hard Month for B2B Businesses?
Many B2B companies noticed a big performance dip in their AdWords accounts this February. Here's why you saw fewer leads from PPC last month.
7 Ways Bing Ads Beat Google AdWords
Bing vs. AdWords: What’s the difference? More people use Google AdWords for search advertising, but you might be surprised to learn there are lots of ways that Bing actually beats the popular AdWords platform – including lower costs! Learn why you should give Bing Ads a try.
Google Introduces Call-Only Campaigns – Here’s Why You Need Them
Google just made it even easier for prospects to call advertisers with the launch of its Call-Only Campaigns feature in AdWords.
7 Tips to Get Vacation-Worthy Return from PPC in the Travel Industry
Are you a travel marketer struggling to book flights, hotel or getaways? These 7 paid-search travel marketing tactics are guaranteed to provide a vacation-worthy return.
Goodbye, Google Ads Destination URLs: Everything You Need To Know About Upgraded URLs in Google Ads
Big news: Google has announced a new AdWords Upgraded URL format to give advertisers more options and save them time. Learn more about the new AdWords URL format, including when these changes go into effect and what you need to change in your campaigns.
21 Tips for Writing Great Ad Headlines
Great ad copy starts with a great headline. The best PPC ad headlines are specific, address problems, and speak to emotion. Learn 21 fast, actionable tips for writing super-effective, super-clickable ad headlines for your PPC campaigns.
The Complete Guide to PPC for Startup Marketing
Startup businesses and entrepreneurs set growth as a number one priority. Learn how you can use PPC, or pay-per-click marketing, to grow your startup.
Google Wants Into the Auto Insurance Biz: Would You Buy Your Car Insurance from a Search Engine?
Google wants to take its auto insurance comparison shopping further and plans to offer policies for sale through the new Google Compare Auto Insurance Services in the US.
9 Reasons Your AdWords Ad Was Disapproved – And How to Fix It
Was your AdWords ad disapproved? Learn why should care about ad disapprovals and how to fix them - BEFORE Google suspends your account!
5 Reasons To NEVER Use Google Ads Automatic Bidding
Automatic bidding is a great way to make your life easier, right? WRONG! Using automatic bidding could have serious negative consequences on your PPC results. Here are five reasons why you should (almost) never use automatic bidding in your AdWords account.
How to Switch from Automatic Bidding to Manual Bidding in Google Ads
Want more control over your AdWords bids? Follow these best practices when switching from automatic bidding to manual bidding in Google AdWords.
Mobile PPC Strategy: Are You Missing Out On Conversions?
Before ruling out mobile PPC ads, it is crucial to first dig a bit deeper into what the stats say because, believe it or not, there are some businesses that do surprisingly well via mobile.
AdWords Quietly Launches New Demographics Targeting Tab
Google has quietly launched a new demographics tab in AdWords that allows businesses to more finely target their best demographic audience in their Google Display Network campaigns.
The Top 10 Best PPC Hacks … Ever!
Here are the top PPC marketing hacks you need to optimize your AdWords strategy today. These 10 tactics will have the most impact on your pay-per-click results.
Do I Have Too Many Keywords in My PPC Account? (Hint: Probably)
It doesn’t serve you to bloat your PPC account with too many keywords. Here are three reasons to avoid having too many AdWords keywords.
3 Lessons Learned from PPC Advertisers in the B2B Software Industry
With a long sales cycle, high competition, and niche audience, getting leads from AdWords is even harder for B2B software companies. Learn how to make the most of PPC in this guide.
New Google Ads Callout Extensions How-To: Highlight Offers in Your Ads
Google is rolling out a new ad extension called Callout Extensions. This new ad extension type enables you to add more text to your ad to spotlight free shipping, discount offers, and more. Learn how callout extensions work in AdWords and how to make the most of them.
Google Gives AdWords MCC Users the Gift of Consolidated Billing
Google AdWords My Client Center (MCC) users (including agencies and large brand clients) will soon have access to Consolidated Billing and enhanced features.
WordStream Call Tracking vs. AdWords Call Extensions & Call Forwarding
Naturally we have been asked tons of questions about how WordStream call tracking compares to Google AdWords’ existing Call Extensions and Call Forwarding features...
Stop Wasting Time With Low CTR Strategies
Stop wasting time and money pursuing low CTR strategies in your paid search campaigns! Learn why low CTR strategies are a losing bet, and what you should do instead.