As you can see, Google manipulates your geo targeting settings to ensure that your ads are getting plenty of impressions. In some cases, this may work to your advantage.
Learn about Google's new Enhanced Campaigns, which greatly simplify mobile campaign management and will roll out to all AdWords advertisers over the course of the year.
About six months ago, I proposed a conspiracy theory that Google created the Knowledge Graph in order to "train" Google users to pay attention to the right-hand side of the SERP.
Why use Google AdWords? Because it works! Thousands of companies are getting ROI from their AdWords campaigns. Learn 10 reasons why AdWords PPC is a highly effective marketing channel that can deliver sales, leads and ROI for your business.
Long-tail keywords are often less competitive and therefore easier to rank for. Not sure where to find long-tail keyword terms for your search marketing campaigns? Learn nine novel ways to find long-tail keywords in this guide to long-tail keyword discovery for SEO.
Does Google say your landing page experience is below average? Here's what to do about it: 10 tips to improve your Google Ads landing page experience.
A review of how to set your AdWords budget using the new shared AdWords Budget feature allowing you to deploy spend across similar campaigns. Is it a good idea?
Recently, a new, related report has been making the rounds. This study, carried out by GroupM UK and Nielsen, reports that 94% of total search engine clicks go to organic results, with just 6% of click share left for paid search ads.
What is Google people search, anyway? Learn all about Google people search in this post, including how you can teach it tricks to help your strategy.
Google's War on Free Clicks: Think nobody clicks on Google advertising? Think again! We’ve got exclusive data that tells a different story about where people click when they search on Google. Learn how PPC ads are taking over the Google search results pages.
Perry Marshall, the world's foremost expert on Google AdWords, explains how to make the most of Google's ultra-powerful advertising machine.
Google recently announced the release of the Knowledge Graph, a new feature designed to “help you discover new information quickly and easily” by providing informative answers to informational queries directly in the SERP.
Learn how to manage your Google Ads account access settings, including how to grant and revoke access to users and third-party agencies or products.
As with any aspect of Google’s AdWords program, billing within AdWords can be somewhat complicated and confusing for newer advertisers. In this post we’ll walk through some of the different AdWords billing options and billing features available for advertisers.
Learn three tips for writing better AdWords text ads and how WordStream's text ad authoring tools can help you adhere to PPC ad writing best practices.
After initial testing proved successful in 1999, Google AdWords initially launched in October of the following year, on a pay-per-impression basis and only on the right-hand side of the search results.
Learn how to use the AdWords ad preview and diagnosis tool to troubleshoot issues with your ads and check the way they’re being displayed in search results.
Learn how to use the AdWords contextual targeting tool to find promising websites to target in your Google AdWords display campaigns.
Learn how to set up Google AdWords ads for your product listings on eBay, Etsy and other online marketplaces in this quick tutorial.
Learn why you should raise bids on keywords with high Quality Scores and lower bids on low QS keywords to allocated budget toward your most effective keywords.
Learn how to use the Google AdWords Traffic Estimator to get estimates on expected traffic, costs per click and spend data for your AdWords campaigns.
What is the Google Keyword Tool and how can you use it to get keyword ideas for your PPC campaigns? Find AdWords keyword research tips here.
What's going on with phrase match and exact match? Learn the difference, as well as the latest changes in the industry to match types.
Google alerts are a key part of maintaining control over your PPC campaigns. Learn how to turn on and utilize Google alerts in this post.