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Paid Search Marketing

Paid search marketing is a critical tool for any marketer or small business owner. But it’s not easy. From navigating the world of bidding, to writing ad copy that resonates, to setting up Google Ads conversion tracking and more: there are a lot of skills that fall under the paid search marketing umbrella. At WordStream, we’re here to help you refine those skills. Check out our paid search marketing blogs and get the knowledge you need to succeed.


How to Exclude an IP Address: AdWords IP Exclusion Tool

Learn how to use the AdWords IP Exclusion Tool to eliminate irrelevant clicks and impressions and improve AdWords results.

Improving Quality Score Part 3: How is Quality Score Calculated?

Google determines Quality Score slightly differently for each of the different advertising networks that it runs. Here we’ll learn how Quality Score is calculated for Google Search, which is the largest source of traffic for most advertisers.

How to Find Your Quality Score on Google and Yahoo

Learn how to find your Quality Score in Google AdWords and your quality index score in Yahoo Search Marketing.

Lifetime Value Versus CPA

Performance-based advertising is focused on CPA (cost per action), but you should also take lifetime value (LTV) into account.

What’s a Good Click-Through Rate (CTR) for Google Ads?

What's a good click-through rate (CTR) for Google Ads? Find out! We offer the data and free tools you need to show how you compare to the average CTR for Google Ads in your industry.

How to Determine Your Maximum CPC in Google Ads

This blog post discusses steps for determining your maximum cost per click amounts for your AdWords campaigns.

Keyword Optimization: Why Optimizing for the Right Keywords is ‘Do or Die’

Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website. Check out this post to learn how to get the most out of your keyword optimization efforts.

5 Tips for Passing PPC Certification Exams

Five tips to help you ace your upcoming pay-per-click (PPC) industry certification exam, including the Google Analytics Individual Qualification (IQ) Test.

What Is Cost Per Action Advertising?

Cost per action advertising is a form of online advertising that generally involves little risk for the advertiser.

Rotating Ads vs. Optimizing Ads: Which Is Better?

Should you set your ads to rotate or optimize in Google AdWords PPC campaigns? Learn why rotating ads could be detrimental to your profits.

Ten Ways to Improve Your AdWords Click-Through Rate (CTR)

Ten steps you can take to improve your AdWords click-through rate (CTR), such as simplifying your ad and getting rid of abbreviations.

Google: The King of Disruptive Technology

Search itself was a huge disruptive technology. Now with the Nexus One and the no-click search model, Google is proving to be the king of disruptive tech.

Actually, Google, That’s Not What I Meant

Google is now bolding synonyms in the search results. This is a big, potentially exciting change, but how accurate are the synonym results?

What, Exactly, Determines Your PPC Keyword Price?

It's a question that's asked more often then you might think. "What determines my pay-per-click keyword price?" The answer is most certainly not "Google" or another PPC search engine. Truth be told, this question is aptly answered by a quick lesson in PPC fundamentals.

Larry Kim
October 20, 2009 | Paid Search Marketing

License to Rank: Google’s Silly Love Affair with Exact Match Domain Names

Exact match domain names are given a license to rank by Google, despite many being poorly-optimized, flimsy sites that outrank more relevant resources.

Brand Query Management: Make Sure Your Brand Rules the SERPs

Brand Query Management is about seeking to influence and control the first page search results for brand-related queries (a search for your company, product or service).