Life events targeting in AdWords is now available to everyone! Learn how and why to target audiences going through important life events like marriage, graduation, or moving.
As great as customer match is though, not all advertisers have a large list of emails for their customers or prospects to target their ads. Even when they did, Google wasn’t able to match every email to a user on their network.
Need to learn AdWords, fast? Good news: We partnered with Skillshare to create a one-hour class to teach you the essentials of Google AdWords. Learn how to create your first paid search campaign with us!
Google just unleashed 4 super-useful new AdWords features to help you improve performance in every cranny of your paid search account. Here's everything you need to know about them.
What kind of online advertiser doesn’t want a competitive advantage? Use these three creative, alternative applications for ad extensions to dominate your competition in AdWords.
On Black Friday, you can't just run your PPC campaigns in maintenance mode! Here's everything you need to do so you can dominate the competition on Black Friday this year.
I've discovered that you can drastically reduce cost per conversion and increase conversion rates in a Google Ads RLSA campaign, without even touching Google Ads! Here's how.
By testing and trialling both Facebook ads and Google search ads as part of the marketing mix, you can find what works best for you. Here's what happened for a small local business.
Need a little help preparing for the AdWords certification exam? Learn helpful info on how to pass the AdWords exam from recently certified professionals, including study tips and more.
Google has announced a major change to the way daily budgets work and can now spend TWICE your daily budget on any given day. Learn more about how your ad spend will be impacted.
When it comes to immediate optimization you’re caught between a rock and a hard place… Unless you shift your focus to Click-Through Rate. Learn how to identify high-value, high-CTR keywords in your AdWords account and beyond.
Digital advertising can be challenging for tradesmen and blue-collar professionals, but these eight tips will help you find more clients and get return on your online advertising spend.
What's a good Quality Score in AdWords? As usual, it depends, but we can set different Quality Score benchmarks for different keyword types: brand, low-intent, high-intent and competitor keywords.
According to our data, businesses with big AdWords budgets are doing better by almost every PPC metric - ouch! But even on a smaller budget, you can win just by copying what big spenders do. Here's how.
Ad testing is important, and Google is simplifying the options you have when testing multiple ads within an ad group. Here's what you need to know about optimizing your AdWords settings moving forward.
In the rush to implement Expanded Text Ads, many advertisers forgot to implement some of the industry’s oldest best practices. These forgotten PPC best practices still matter!
Intimidated by the prospect of keyword research? Don't be! This guide tells you exactly how to do keyword research for SEO, PPC, content, and competitors! Plus we share our five favorite keyword research tools.
Sentiment, whether positive, negative, or neutral, can have a major impact on the performance of your AdWords campaigns. Check out these tips and examples to help you test emotion in your text and display ads.
Learn all about search impression share in AdWords: why it's important, what it means for your account, and what to do when you're losing impression share to budget or rank.
The feed is Google’s answer to Facebook’s News Feed. As of now, there are no public plans to use the feed as an advertising platform; here's how Google might go about monetizing it.
Highlighting 2017's best new online advertising features across search and social ad channels, including some potentially paradigm-shifting features to try in your digital marketing campaigns!