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Paid Search Marketing

Paid search marketing is a critical tool for any marketer or small business owner. But it’s not easy. From navigating the world of bidding, to writing ad copy that resonates, to setting up Google Ads conversion tracking and more: there are a lot of skills that fall under the paid search marketing umbrella. At WordStream, we’re here to help you refine those skills. Check out our paid search marketing blogs and get the knowledge you need to succeed.


11 Changes & New Features Coming to AdWords: What You Need to Know

Google just announced tons of new features and capabilities coming to AdWords. Learn everything you need to know about the 11 biggest and most exciting announcements from Google Marketing Next, including hot new AdWords features and the new UI.

7 Advanced Google Shopping Strategies [Infographic]

Competing in Google Shopping is hard. Use our new infographic, 7 Advanced Strategies for Google Shopping Success, to improve your ROI through segmentation, title optimization, and more!

Google Announces Major Changes to Enhanced CPC Bidding

Google has announced major changes to the way enhanced CPC bidding, or ECPC, works in AdWords. Here's everything you need to know about this change.

What We Learned About Lead Validation by Analyzing 373K Site Inquiries

If you're not using a lead validation process in your marketing, you could be misattributing up to 50% of your leads! Here's more of what we've learned about lead validation.

The Last Guide to Google Ads Account Structure You’ll Ever Need

Your Google Ads account is like a house: It needs a great foundation and a well-built design. Wondering how to structure your Google Ads campaigns for success? Look no further! This is the last guide to Google Ads account structure you'll never need.

Available NOW: Similar Audiences for Search Campaigns [Data]

Learn everything you need to know about Similar Audiences for Search Campaigns, Google's newest targeting option, in this must-read post.

The Retirement of Google Site Search: An Advertiser’s Survival Guide

Google is retiring Google Site Search in early 2018. Here's what site owners and advertisers need to know to prepare for the coming change.

The Impact of Google’s New Exact-Enough Match Keywords [Data]

Google AdWords Exact Match keywords have changed; how will the change impact your account performance? We sourced data from 100 active accounts to get an idea of the impact.

LinkedIn’s New Lead Gen Forms vs. Facebook Lead Ads

LinkedIn’s new Lead Gen Forms will be a boon for B2B advertisers. Let’s compare them to Facebook Lead Ads and see whether LinkedIn Lead Gen Forms are right for your business.

11 Ways to Turn Prospects into Customers

Nurture marketing is a necessary part of any digital advertising strategy. Here are 11 smart ways you can use AdWords and Facebook to turn prospects into paying customers.

ETA (and More) Coming to Dynamic Search Ads

Google just announced three new improvements to AdWords Dynamic Search Ads, including the ability to use Expanded Text Ads with DSA. Learn more in this article.

How to Optimize Shopping Campaigns for Every Level of Intent

Not all shoppers come to the search box with the same level of commercial intent. So how do you optimize your shopping campaigns for users at different stages of the purchase path?

How to Use Google AdWords [Infographic]

Want to know exactly how to use Google AdWords to advertise your business? Follow this proven, 10-step formula for AdWords success! Using AdWords isn’t easy, but this guide will make running your first AdWords campaign as easy (and effective) as possible.

Breaking: Exact Match Keywords No Longer Exact Match

Google just announced big changes to how they define the exact match keyword type, which is no longer quite as exact as it used to be. Learn more about how the new changes to exact match will impact your AdWords account and your AdWords ads.

64 Affordable Small Business Marketing Tools

Need a little help with your marketing? No problem! These 64 affordable small business marketing tools can help you with SEO, PPC, content marketing, design, email marketing and more.

Guest Author
March 16, 2017 | Marketing Ideas

7 Proven Lead Generation Ideas You Need to Try

Your competitors aren't using these seven lesser known lead generation ideas, which means they'll work even better for you! Check out these research-backed tactics for online lead gen.

6 Easy Tips for More Profitable YouTube Advertising

The world of YouTube advertising can seem a bit overwhelming at first, but these six easy tips will help you create more effective and profitable YouTube ads that drive results for your business.

5 Luxury Marketing Strategies that Drive High-End Sales

When you're selling high-end, luxury products or services, your marketing and advertising strategies need to change to appeal to more affluent customers. Here's how you can reach the right clientele.

Allen Finn
February 15, 2017 | Paid Search Marketing

How to Tell If Your PPC Service Provider Is a Huge Rip-off

In the sea of partners you could work with to help manage your PPC, there are a few questionable business practices that I want you to be on the look-out for. You should avoid these types of partners at all cost!

Larry Kim
February 14, 2017 | Paid Search Marketing

NEW: Tailor Ads by Device or Audience with Google Ads IF Functions

The new AdWords IF functions are like ad customizers on steroids. They let you tailor your ad copy based on either device or audience, ensuring a hyper-relevant message is served to your prospects. Learn how to use IF functions today!

How to Use Brand Affinity to Dramatically Increase CTR

It's time to re-examine our assumptions about branded vs. non-branded keywords in both paid and organic search marketing. Start building brand affinity to dramatically increase performance!

Larry Kim
February 7, 2017 | Paid Search Marketing

6 Ways to Lower Your CPC with Landing Page Optimization

The relevancy and quality of your landing pages affect your Quality Score, which directly affects your cost per click (CPC). Because of that, optimizing your landing pages can help you save money while improving your conversion rates.

Guest Author
February 2, 2017 | Landing Pages

6 Ways to Target Early-Stage Buyers in PPC

Don't just focus on SQL's -- targeting early stage buyers with PPC can be an extraordinarily effective technique. Find out six ways to make sure you're targeting every stage in the funnel in this post.

Guest Author
January 26, 2017 | Marketing Ideas

The Secrets of Google Ads CTR in 5 Charts

Click-through rate (CTR) matters. It’s a key component in determining Quality Score and indicative of copy that entices prospects to visit your landing pages. Learn more about CTR and how it's impacted by Expanded Text Ads!

Why You NEED to Switch to Expanded Text Ads In 5 Graphs

If you’ve been putting off switching to Expanded Text Ads, or ETA’s, stop and look at the data! I’ll prove how important it is for you to adopt ETA’s ASAP in five persuasive graphs.

How to Use Social Proof in Your Ads & Landing Pages

Social proof has the power to make a buyer purchase. Whether it be a B2B software solution or a consumer product, social proof can shift our perceptions and push us down the funnel to convert.

Margot Whitney
January 10, 2017 | Landing Pages

Google Is Changing How Call Extensions Show in 2 Weeks – Here’s What You Need to Know

Google has announced changes to how location extensions will display for local businesses. Learn how you'll be affected and what you can do to minimize problems in your AdWords campaigns.