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Paid Search Marketing

Paid search marketing is a critical tool for any marketer or small business owner. But it’s not easy. From navigating the world of bidding, to writing ad copy that resonates, to setting up Google Ads conversion tracking and more: there are a lot of skills that fall under the paid search marketing umbrella. At WordStream, we’re here to help you refine those skills. Check out our paid search marketing blogs and get the knowledge you need to succeed.


The Comprehensive Guide to Online Advertising Costs

How much do online ads cost? Learn everything you need to know about online advertising costs including average costs to advertise on Google and Facebook, plus how to lower your online ad costs.

The 25 Most Expensive Keywords in Australia

What are the most expensive keywords in Australia? These 25 keywords will cost you more Australian dollars per click than any other keywords in AdWords advertising...

The Most Expensive Keywords in the UK

What are the most expensive keywords in the United Kingdom? These 25 keywords will cost you more British pounds per click than any other keywords in AdWords advertising...

The 25 Most Expensive Keywords in Google Ads

We’ve completed a new, comprehensive analysis of keyword data for five different currencies in English-speaking countries. We determined the top 25 most expensive keywords (meaning these niche markets are super-competitive) along with their average CPC. Check out the results!

5 Insurance Marketing Tactics that Drive Quality Leads

Insurance marketing isn't easy. Bring your sky-high CPCs back down to earth with these five easy-to-implement AdWords tactics that will work in your own or your client's account.

7 Data-Backed Tips for AdWords Ads that Work Right Now

The way people search has evolved, so your ads need to evolve too! Here are seven tips, backed by data, to help you write super-effective ads that resonate with your audience now.

Knock-Off Thousands from Your Google Ads Costs with Close Variants

Are you using close variants as a keyword match type in your Google Ads campaigns? If not, it's time to start. Here's how to use them to save money.

4 Must-Try Google Mobile Ad Strategies (with Data!)

Struggling to rank and get clicks on the mobile SERP? Check out these four must-try mobile ad features including price extensions and Purchases on Google.

The 10 Most Popular Words in Google Ads (+8 Other Findings)

What makes great Google ad copy? We analyzed 512 of the best Google Ads to find out.

Case Study: How Google Ads Life Events Targeting Lifts Brand Interest 175%

Learn about AdWords' Consumer Patterns & Life Events targeting, a new weapon to target more relevant audience segments, and see what kind of results you can get.

4 Useful Features Hidden in the New Google Ads Interface

The new AdWords UI, referred to as the new AdWords Experience, boasts a whole new look and, along with it, new features! Let's take a look at four things buried in the new AdWords UI you should know.

Promotion Extension in Google Ads Drives Super-High CTR

The new AdWords promotion extensions will show a noticeable price tag icon beneath your ad and highlight a sale on your website, allowing you to save valuable characters in your text ads and raise CTR. Learn more!

11 Changes & New Features Coming to AdWords: What You Need to Know

Google just announced tons of new features and capabilities coming to AdWords. Learn everything you need to know about the 11 biggest and most exciting announcements from Google Marketing Next, including hot new AdWords features and the new UI.

7 Advanced Google Shopping Strategies [Infographic]

Competing in Google Shopping is hard. Use our new infographic, 7 Advanced Strategies for Google Shopping Success, to improve your ROI through segmentation, title optimization, and more!

Google Announces Major Changes to Enhanced CPC Bidding

Google has announced major changes to the way enhanced CPC bidding, or ECPC, works in AdWords. Here's everything you need to know about this change.

What We Learned About Lead Validation by Analyzing 373K Site Inquiries

If you're not using a lead validation process in your marketing, you could be misattributing up to 50% of your leads! Here's more of what we've learned about lead validation.

The Last Guide to Google Ads Account Structure You’ll Ever Need

Your Google Ads account is like a house: It needs a great foundation and a well-built design. Wondering how to structure your Google Ads campaigns for success? Look no further! This is the last guide to Google Ads account structure you'll never need.

Available NOW: Similar Audiences for Search Campaigns [Data]

Learn everything you need to know about Similar Audiences for Search Campaigns, Google's newest targeting option, in this must-read post.

The Retirement of Google Site Search: An Advertiser’s Survival Guide

Google is retiring Google Site Search in early 2018. Here's what site owners and advertisers need to know to prepare for the coming change.

The Impact of Google’s New Exact-Enough Match Keywords [Data]

Google AdWords Exact Match keywords have changed; how will the change impact your account performance? We sourced data from 100 active accounts to get an idea of the impact.

11 Ways to Turn Prospects into Customers

Nurture marketing is a necessary part of any digital advertising strategy. Here are 11 smart ways you can use AdWords and Facebook to turn prospects into paying customers.

ETA (and More) Coming to Dynamic Search Ads

Google just announced three new improvements to AdWords Dynamic Search Ads, including the ability to use Expanded Text Ads with DSA. Learn more in this article.

How to Optimize Shopping Campaigns for Every Level of Intent

Not all shoppers come to the search box with the same level of commercial intent. So how do you optimize your shopping campaigns for users at different stages of the purchase path?

How to Use Google AdWords [Infographic]

Want to know exactly how to use Google AdWords to advertise your business? Follow this proven, 10-step formula for AdWords success! Using AdWords isn’t easy, but this guide will make running your first AdWords campaign as easy (and effective) as possible.

Breaking: Exact Match Keywords No Longer Exact Match

Google just announced big changes to how they define the exact match keyword type, which is no longer quite as exact as it used to be. Learn more about how the new changes to exact match will impact your AdWords account and your AdWords ads.

7 Proven Lead Generation Ideas You Need to Try

Your competitors aren't using these seven lesser known lead generation ideas, which means they'll work even better for you! Check out these research-backed tactics for online lead gen.

6 Easy Tips for More Profitable YouTube Advertising

The world of YouTube advertising can seem a bit overwhelming at first, but these six easy tips will help you create more effective and profitable YouTube ads that drive results for your business.