Blog Category
Here, we've rounded up some of the best remarketing ads the internet has ever seen and shared how you can make similar, effective ads by incorporating multiple channels, creating a variety of ads, using dynamic remarketing, and more!
A cross-platform PPC strategy is about making sure that your efforts on multiple platforms complement each other and work together. Quora marketing is a good place to start—and we're sharing the top three reasons why.
Google Ads remarketings lists help you re-target users who have already interacted with your brand. Here, we're sharing 95+ possible remarketing lists that you can use based on page views, site engagement, social engagement, customer uploads, and time constraints!
Here, we're sharing what a lead form extension is, what you need to know about the new extension, and how you can create some to start boosting your mobile conversion rate!
Google recently announced that ads for credit repair and debt management services will need to be certified. We're sharing what this means, when it will happen, how to get certified, and more!
As automation evolves and becomes more integral in running successful campaigns, we need to focus on how delegate tasks to automation so that we can focus on bigger concerns, like strategy and goals. Here, we're sharing three tricks for make Google Ads automation work for you, including how to use Smart bidding, responsive ads, and close variants.
Google call-only ads are great when your prospective customer need your help right this second. We dug into a hunch that Google call-only ads helped your prospective customers get your help faster when they don't have headlines.
Rebranding a company isn't easy, especially when it involves a name change. Here are 11 steps for updating your Google Ads account for your company rebrand, from updating or creating new campaigns to monitoring progress after launch and everything in between!
Let's face it: Google Ads can be intimidating to use and time-intensive to manage. Here are 10 ways that you can start spending less time in Google Ads, including automated reports, saved filters, and more!
Sometimes a successful paid media campaign requires the “less is more” approach, and that's where audience exclusions come in. Here are four underused Google Ads audience exclusions that can help you sift out unfit audiences to save you money, including app audiences, site searches, and more!
With Google's recent match type changes, using singe keyword ad groups, or SKAGs, is no longer a reliable strategy. Instead, we recommend using single theme ad groups—or as we like to call them, STAGs. Here, we explain why you need to change your SKAGs and how STAGs will help.
Running competitive ads in the Google search results is a super effective way to win new customers. Check out this guide to learn everything you need to know about how great competitive advertisements work.
Earlier this year, Google announced its plan to retire average position. Now, the metric will be officially gone in September. Here's what you need to know, including how to prepare your account and how to to use Google's new metrics.
Setting up your first Google Ads campaign can be intimidating, but we promise it's not as difficult as it seems. Here are some of the lessons our summer intern learned in the process of setting up her very first Google Ads campaign.
Your phrase match and broad match modifier keywords will now match to same-meaning close variant queries. How will this affect your Google Ads campaigns? We've got everything you need to know!
Learn the seven most effective ad types for a shoestring budget, with success stories for inspiration!
If your Google ads aren't showing, don't panic: There's a perfectly reasonable (and fixable) explanation. Check out this complete guide to learn more!
At Google Marketing Live 2019, Google announced a new bidding control: campaign-level conversion setting. Here, we tell you everything you need to know about the new control, including how to set it up, how it can help, and why you should be excited about it!
Mobile marketing is extremely powerful, but it’s easy to get stuck in a rut with techniques that don’t deliver the results you were hoping for. So to help you out we’ve come up with this list of six super-effective but easily missed mobile marketing strategies that you can try today!
Dynamic Search Ads can be great ways to drive high volume and increase your profit—but this ad type can also cannibalize your budget and waste your funds. Whether you're just starting out or already using DSAs, here's everything you need to know to set your campaign up for success.
Automation is changing the workforce across industries all over the world, and digital marketing is no exception. But that doesn't mean that automation will replace PPC specialists. Here are 4 tips for PPC specialists to compete and excel in the age of automation!
Finding your target B2B audience for PPC can be a challenge, but your audience is all over the web, just like B2C audience. Here are five B2B audience targeting strategies to help find your target users!
Discovery ads allow advertisers to target prospects in the moments in which they’re most open to finding something new. Here are five vital things you need to know about them.
Google's new gallery ads, which combine the intent of search with the creative of display, are beyond promising. Get everything you need to know here!
Google Marketing Live 2019 was jam-packed with massive announcements. Check out our wrap-up blog post to learn everything you need to know about new ad types, campaign settings and other changes on the way!
Many B2B and SaaS companies use acount-based marketing, or ABM, as their strategy for winning enterprise-level clients. Not a lot of these marketers use Google Ads in their ABM strategies—and that's a huge missed opportunity. Here's how you can use Google Ads for better account-based marketing.
With SERPs only getting more crowded and more confusing, your ad copy is more important than ever. You need to grab attention to get those clicks, and you can't afford to have any Google ad copy mistakes. Here are the top five that you need to avoid!