Sometimes, landing page optimization alone doesn't always cut it
All 19 extensions explained—with examples and tips to improve your CTR!
Learn what a good click-through rate is for Google Ads, Facebook, email newsletters, and banner ads.
Not your typical pros and cons list (but we have those too!)
A PMax pro shares her top tips, from conversion tracking to creative, sneaky settings and more.
The rules of engagement for search, display, video, and social. Get 'em right!
Create your account in three easy steps and get lots of free resources for setting up your first campaign.
Don't jump on board until you've considered these tips and tactics!
Get your account structure, conversion tracking, ad copy—and more—in top shape with these key considerations.
Everything you need to keep your ads relevant and more efficiently manage your campaigns and budget.
Practical tips on this campaign type and a balanced take on the perspectives toward this "technocratic" age.
Are you bidding too low? Targeting too many markets? Find out with these small fixes that can make a big difference.
Get the most of what RSAs have to offer while still maintaining control over your copy.
A visual (and delicious) guide to serving up your best Google Ads yet.
Retargeting can increase ad engagement by 400%. That is, if you get it right.
Aggressive with your competitors, light on your wallet, just right on your goals.
With so many options, mistakes in Google Ads are inevitable, but we've got what you need to avoid a PPC facepalm.
Google Ads Smart Bidding can sometimes make us feel...not very smart. Let's change that.
All of the benchmarks, factors, and tips you need to determine your budget.
A mix of creative—and cautionary—tips to plug leaks in spend and open the ROI flood gates.
Learn how the Google Ads auction works once and for all—from keywords to costs and everything in between.
Advertising online without these is like baking cookies without baking soda. Or butter...or sugar...or (you get the point).
Need to phone a PPC friend? Follow these PPC influencers to get the insights you need in 2022.
Learn how to compete with big businesses, build local awareness, make the most of your budget, and more!
A list of secret weapons for everything from account audits and ad copy to reporting and RSAs.
Google Ads budgeting need not be a battle. Arm yourself with the Google Ads budget report and these smart tips.
Looking for free Google Ads training that is worth your time? Discover 10 of the best Google Ads courses for every level of learning.