Blog Category
Paid Search Marketing
Why Your Conversion Rates Are Down + 6 Things You Can Do About It
Sometimes, landing page optimization alone doesn't always cut it
The Complete Google Ads Extensions Cheat Sheet (+Tips to Boost CTR)
All 19 extensions explained—with examples and tips to improve your CTR!
What’s a Good Click-Through Rate For …
Learn what a good click-through rate is for Google Ads, Facebook, email newsletters, and banner ads.
Are Google Ads Worth It for Your Business? Pros, Cons, Profitability & Pointers
Not your typical pros and cons list (but we have those too!)
Google Ads Performance Max: 10 Dos, Don’ts, Watchouts & Workarounds
A PMax pro shares her top tips, from conversion tracking to creative, sneaky settings and more.
The Top 4 Online Advertising Channels: 12 Tips to Use Them Right
The rules of engagement for search, display, video, and social. Get 'em right!
How to Set Up a Google Ads Account in 3 Steps
Create your account in three easy steps and get lots of free resources for setting up your first campaign.
Should You Really “Upgrade” to Broad Match + Smart Bidding in Google Ads?
Don't jump on board until you've considered these tips and tactics!
The Super-Easy, 5-Question PPC Audit
Get your account structure, conversion tracking, ad copy—and more—in top shape with these key considerations.
The 2023 Guide to the Perfect Google Ads Account Structure
Everything you need to keep your ads relevant and more efficiently manage your campaigns and budget.
Should You Use Google Ads Performance Max? Pros, Cons & Polarized Perspectives
Practical tips on this campaign type and a balanced take on the perspectives toward this "technocratic" age.
7 Easy Ways to Improve Your Google Local Services Ads ROI Now
Are you bidding too low? Targeting too many markets? Find out with these small fixes that can make a big difference.
How to Master Responsive Search Ad Copy in 5 Steps (With a Template)
Get the most of what RSAs have to offer while still maintaining control over your copy.
How to Run Google Ads: The Step-by-Step Recipe to Success
A visual (and delicious) guide to serving up your best Google Ads yet.
10 Costly Mistakes to Avoid in Your Remarketing Campaigns
Retargeting can increase ad engagement by 400%. That is, if you get it right.
9 Low-Cost Ways to Target Your Competitors’ Audiences without Search Ads
Aggressive with your competitors, light on your wallet, just right on your goals.
7 Google Ads Mistakes That Are Squashing Your Success
With so many options, mistakes in Google Ads are inevitable, but we've got what you need to avoid a PPC facepalm.
What is Target ROAS in Google Ads & When Should I Use It?
Google Ads Smart Bidding can sometimes make us feel...not very smart. Let's change that.
How Much Does Google Ads Cost in 2022?
All of the benchmarks, factors, and tips you need to determine your budget.
7 Ways to Save Money in Google Ads (From a Pro!)
A mix of creative—and cautionary—tips to plug leaks in spend and open the ROI flood gates.
How Does Google Ads Work in 2023? The Complete, Visual Guide
Learn how the Google Ads auction works once and for all—from keywords to costs and everything in between.
The 6 Essentials of a Successful Paid Media Strategy
Advertising online without these is like baking cookies without baking soda. Or butter...or sugar...or (you get the point).
19 PPC Influencers You Need to Follow in 2022 (& Their Best Advice)
Need to phone a PPC friend? Follow these PPC influencers to get the insights you need in 2022.
The Complete Survival Guide to Google Ads for Small Business
Learn how to compete with big businesses, build local awareness, make the most of your budget, and more!
10 Free Google Ads Tools You Didn’t Know About (But Should)
A list of secret weapons for everything from account audits and ad copy to reporting and RSAs.
How to Use the Google Ads Budget Report (+10 Can’t-Miss Budgeting Tricks)
Google Ads budgeting need not be a battle. Arm yourself with the Google Ads budget report and these smart tips.
The 10 Best Free Google Ads Training Courses for Every Level
Looking for free Google Ads training that is worth your time? Discover 10 of the best Google Ads courses for every level of learning.