Blog Category
Paid Search Marketing
8 Perilous PPC Mistakes to Avoid This Holiday Season
If you want to capitalize on increased consumer spending and engagement during the holidays, avoid these PPC mistakes—like spending too much, neglecting inclusivity, ad disapprovals, and more!
![7 Things to Start Doing [NOW] Before Expanded Text Ads Go Away](https://www.wordstream.com/wp-content/uploads/2021/11/responsive-search-ads-tips-feature.jpg)
7 Things to Start Doing [NOW] Before Expanded Text Ads Go Away
Learn seven things to do with expanded text ads and responsive search ads before Google sunsets ETAs—like test while you can, establish RSA benchmarks, understand RSA reporting, and more.
11 Legitimately Scary PPC Stats Every Advertiser Should Know (+Survival Tips)
Learn 11 of the most concerning PPC stats out there and what you can do about each.
2021 Paid Search Advertising Benchmarks for Every Industry
What is the average cost per click for search ads in your industry? Find out with these search advertising benchmarks for cost per click, click-through rate, cost per lead, and conversion rate.
Google Adds Data Back to Search Terms Report–What’s the Catch?
Learn about what new data is included in the Google Ads search terms report, what data is eventually going away, and four tips to make the most of the data you have.
What Does Google FLoC Mean for Advertisers? 7 FAQs Answered
What is Google FLoC? What are third-party cookies? We're answering these questions and more to help you understand how FLoC proposes to help ad targeting without cookies.
Expanded Text Ads Are Over. Here’s What It Means
Learn how and when Google Ads is sunsetting expanded text ads, what (and what not) you should be concerned about, and what you can do to stay successful with your paid search strategy.
How to Improve Google Shopping ROAS with Priority Bidding
Learn how the Google Shopping priority bidding structure works and how to use it to optimize your bids and negatives for maximum ROAS—with plenty of pro tips and examples.
15 Ways to Lower Your Cost Per Click in Google & Facebook Ads
Find out the average CPC for Search, Display, Shopping, Facebook, and Instagram ads—plus 15 essential tips to lower your cost per click on each platform.
Why and How to Import Cost Data to Google Analytics (+Template)
Learn how to import cost data into Google Analytics so you can view your PPC performance metrics for Google Ads, Facebook ads, and other channels—all in one place.
11 Tips to Lower Your Customer Acquisition Cost (CAC)
Customer acquisition cost (CAC) is calculated by dividing your total marketing spend by your number of new customers. Implement these 11 tips to improve conversions throughout your funnel, get the most out of your spend, and lower customer acquisition costs.
8 Creative PPC Strategies to Overcome Today’s Challenging Landscape
Between privacy restrictions, platform changes, and the push for automation, the PPC landscape is undergoing a major shift. Use these eight creative PPC strategies to succeed in 2021 and beyond.
Google’s NEW 3-Strikes Ad Policy: The Full Scoop + 5 Tips to Prepare
Learn what the Google Ads three-strike policy system is, when the pilot will start, and how it will impact accounts—plus five tips to avoid strikes and suspensions.
The Easy Guide to Google Ads Image Extensions
Learn how to set up Google Ads image extensions, where to find images for them (plus specs), as well as best practices for image extensions and how to view your performance.
Does Google Ads Quality Score Still Matter in 2022?
Is Quality Score still relevant in 2022? Some advertisers think it is, some think it matters less and less. Get both sides of the story to see whether Quality Score is an important metric for your account.
3 Reasons to Use Google Ads Dynamic Exclusion Lists (+How to Do It)
Learn how Google Ads dynamic exclusion lists protect your time, budget, and reputation, plus what exactly makes them dynamic, who can set them up, and how.
Google Ads Location Targeting: 10 Smart Tips to Maximize Your ROI
Get our top 10 tips to make sure your money goes to the right place—literally!
7 Things to Know About the NEW Google Ads Creative Studio
Should you try the new Google Ads Creative Studio? Learn exactly what it is, how it helps with rich media ad creation, and what to know before you get started.
19 Pesky Google Ads Disapprovals and How to Fix Them
Find out 19 Google Ads disapprovals that could be tripping you up, what they mean, and how to fix, appeal, and prevent them!
How to Succeed in Google Ads Without Modified Broad Match
Modified broad match may have gone away, but we have a workaround! Learn how to combine broad match with audience targeting in Google Ads so you can both expand your reach and get quality leads.
Should You Let Google Ads Apply Recommendations Automatically?
The newly expanded Google Ads auto-applied recommendations have been met by advertisers with mixed feelings. Learn about the pros and cons of this new feature as well as best practices for identifying and applying the right recommendations for you.
8 Google Ads Conversion Tracking Hang-Ups and How to Fix Them
Google Ads conversion tracking gets complicated fast. That's why we're going through the eight most common hangups we see in Google Ads conversion tracking—and how to fix them—so you can make sure your data is accurate and ultimately increase conversions!
![Should You Use the New Google Ads Insights Page? [Pros & Cons]](https://www.wordstream.com/wp-content/uploads/2021/05/google-ads-insights-page-view-trend-details.png)
Should You Use the New Google Ads Insights Page? [Pros & Cons]
Google has released its Insights page out of beta—should you be using it? Take a look at exactly how to use the Google Ads Insights page and learn the pros and cons to see if it's right for you.
How to Set Up Ad Scheduling RIGHT (+the Finer Details You Need to Know)
Ad scheduling is a huge money-saver, but the process has nuances across Google, Microsoft, and Facebook. Equipped with the finer details of ad scheduling on each platform, you'll learn how to set it up right and save money.
4 Ways to Collect Valuable First-Party Data in a Cookieless World
With iOS 14's tracking opt-out feature, Google's plan to do away with third-party cookies, and other privacy measures being taken, a first-party-first strategy is a must! Learn four tactics to help you start gathering more first-party data for your business.
How to Supercharge Your PPC Performance Using LinkedIn Audiences
LinkedIn audiences are one of the most powerful tools for high-performing Microsoft ads. In this post, you'll learn about the different types of LinkedIn audiences and what they entail, how to set them up for targeting in Microsoft Ads, and how to optimize your ads with bid adjustments.
4 Tips to Succeed Using Google Ads Broad Match (with Data!)
In this post, we share data from a successful use case with broad match (now that modified broad has gone away), and provide four tips for testing this safely while not breaking the bank: Monitor performance, trust automation, review your search query reports, and be patient with hitting targets.
