Blog Category
Paid Search Marketing
Unlocking the Power of Dynamic Remarketing for Retail: A Step-by-Step Guide
Find out how to set up Google dynamic remarketing to boost your ecommerce or retail business.
Google Ads Benchmarks 2023: Key Trends & Insights for Every Industry
Find out the average click-through rate, cost per click, conversion rate, and cost per lead in search ads for your industry. Plus, get tips and expert insights into how you can improve your performance.
3 Key Questions to Determine if Performance Max Is Right for You
Learn how to examine your budget, campaign types, and assets to make the right decision for your account!
Why & How to Set Up Google Ads Enhanced Conversions (with Video Tutorial!)
Follow these steps to ensure you're collecting the most accurate conversion data possible from your Google Ads.
How to Scale Success in Google Ads (& More Importantly, When)
Learn not only *how* to scale successful ad creative and ad strategies, but also *when*—lest it backfire on you!
Experimentation vs. Testing in PPC Campaigns: Dos, Don’ts & Key Differences
Tips to apply and mistakes to avoid so you can take your paid media campaigns to new levels of success!
PPC Keyword Maintenance: 6 Things You Should Be Doing Regularly
Non-generic advice to help you master the nuances and caveats of keyword performance!
5 Challenges to Choosing Keywords for PPC (& How to Squash Them)
In this post we'll discuss some of the most common PPC keyword mistakes along with foundational best practices to help you fix these keyword problems!
How to Make Google Ads Automation Work for You (Dos & Don’ts From a Pro)
The dos and don'ts of properly using automation for bidding, targeting, and ad creative.
What Is Digital Advertising? Types, Benefits & Examples (+Pro Tips!)
All the digital advertising intel, examples, and tips you need to grow your business.
Why Aren’t My Google Ads Converting? 10 Reasons (& Solutions!)
Technical issue? User error? Strategy snafu? Find out how to get your Google Ads converting!
3 Key GA4 Features All Advertisers Should Leverage (& How)
Google Signals, Google Ads account linking, and User-ID—game changers!
5 Effective Ways to Manage Your Google Ads Budget (Pros, Cons & Pro Tips)
The pros and cons of average daily budgets, campaign total budgets, monthly spend limits, and more!
6 Google Ads Conversion Tracking Mistakes to Avoid (At All Costs!)
These mistakes can be more damaging than having no tracking at all!
10 Ways to Optimize Your Performance Max Campaigns for Real Results
From campaign exclusions and asset groups to audience signals and more!
6 Tips for Effective Bid Management in a World of Automated Bidding
Find out what influence you can (and should) have on your PPC bids and budget!
Google Ads Automation: When (& When Not) to Use It
An expert's take on bidding, ad generation, Performance Max, and more.
Google Ads Cost Per Lead Has Increased for 91% of Industries YoY
Get the benchmark data and insights you need to stay competitive and on budget.
How to Lower Your Cost Per Lead in Google Ads: 8 Tried & True Tips
Because who doesn't want to get more conversions at lower costs?
How to Compete in Google Ads (Without Raising Bids): 8 Strategies that Work
Here are eight strategies and 24 tactics you can do *before* raising bids.
How to Combat Costs With Google Ads Custom Segments
Learn how to wield the power of this underused Google Ads feature.
Why Your Non-Ecommerce Business Should Set Conversion Values (& How to Do It)
Uncover the key to how to improving lead quality and securing the highest ROI in Google Ads (and other platforms).
ALL 22 Types of Google Ads (+When & How to Use Them)
The cheatsheet to all 22 types of Google Ads—with pros, cons, and more!
Google Ads Audience Targeting: 15 Powerful & Underused Strategies
Take your campaigns beyond keyword targeting—yes, even with search ads.
4 Important Changes to Google Ads Extensions: What You Need to Know
Extensions, now called assets, have some new and improved features.
12 Ways to Improve Your Click-Through Rate in Google Ads
Find out why settling for just average click-through rate is a big mistake.
7 Things I Wish I Knew When I Started in PPC
PPC influencer Michelle Morgan shares words of wisdom that anyone in PPC—beginner to advanced—should hear.