Once the results came in for our second Grade and Get Paid contest, Omega Learning - South Hills stood out as a clear winner. Omega Learning was able to improve their score by over 15% in just 30 days! We spoke with Omega Learning’s owner, manager, and marketer to learn his story of success.
Google just made a change to its mobile ranking factors. It's called the Speed Update, and it could impact your organic rankings and the amount you pay in AdWords. Learn what the Speed Update is and what you can do to determine its impact on your business.
Email remarketing, using hyper-targeted nurture funnels to turn prospects into customers, is a little tricky, but so worth the effort. Learn how to leverage Gmail ads in AdWords to dominate the inboxes of your prospects with Gmail remarketing ads for businesses of any size!
In 2017 Google announced that it was changing the way it allocated daily budgets in AdWords, a change that allowed the search giant to increase daily spend by 100% on any given day. What was the impact on real advertiser accounts? We looked at the data to see exactly how this change played out at the end of 2017.
It's the perfect time of year to get your pay-per-click campaigns in fighting shape, but did you know you can actually OVER-optimize in PPC? Too many ads, too many keywords, or overly granular product groups are a few of the ways you can sink your results. Here's how to fix it.
Google has started restricting ads that come up when someone searches for addiction treatment on its site. Here's what you need to know about these sudden Google ad policy changes and how they'll affect you.
Your AdWords ads will no longer have the privilege of being accompanied by third-party reviews in the form of review extensions. Learn about what's changing and how to replace your old review extensions with other AdWords Features.
Advertisers now have the choice between setting up a daily budget or a campaign total budget when managing their campaigns in AdWords. Learn the benefits and drawbacks of each campaign type so you can decide which budget setting is right for your campaigns.
AdWords has built-in tools to help with bidding, but to really excel, it’s helpful to use some additional tools to enhance your flexibility. These scripts help automate the AdWords bidding process, enabling far greater control and speeding things up by avoiding repetition.
Learn the 16 simple steps to supercharge your AdWords conversions! Your account's keywords and demographics for search hold the secret to improved conversion volume. Using AdWords and Google Analytics, you can optimize your ad copy to further enhance performance.
AdWords had tons of major changes in 2017! From platform redesign to new features to fundamental strategic adjustments, the world's most popular search marketing platform experienced MAJOR upheaval. Learn more about the 27 most profound changed AdWords experienced this year!
Last week, Google made some major changes to how their ad grant program works. These alterations will 'add clarity and raise standards of quality for [Google’s] free advertising grants.' Here’s everything you need to know to ensure that your nonprofit can maintain its Google Ad Grant.
Google's search algorithm has evolved quite a bit over the years. Here's a to-date history of every important Google algorithm update since 2003.
Life events targeting in AdWords is now available to everyone! Learn how and why to target audiences going through important life events like marriage, graduation, or moving.
As great as customer match is though, not all advertisers have a large list of emails for their customers or prospects to target their ads. Even when they did, Google wasn’t able to match every email to a user on their network.
Need to learn AdWords, fast? Good news: We partnered with Skillshare to create a one-hour class to teach you the essentials of Google AdWords. Learn how to create your first paid search campaign with us!
Google just unleashed 4 super-useful new AdWords features to help you improve performance in every cranny of your paid search account. Here's everything you need to know about them.
What kind of online advertiser doesn’t want a competitive advantage? Use these three creative, alternative applications for ad extensions to dominate your competition in AdWords.
On Black Friday, you can't just run your PPC campaigns in maintenance mode! Here's everything you need to do so you can dominate the competition on Black Friday this year.
I've discovered that you can drastically reduce cost per conversion and increase conversion rates in a Google Ads RLSA campaign, without even touching Google Ads! Here's how.
By testing and trialling both Facebook ads and Google search ads as part of the marketing mix, you can find what works best for you. Here's what happened for a small local business.
What's the deal with Quora ads? Do they work? Learn the ins and outs of Quora ads with this helpful how-to guide, plus a look at our own results with the platform!
Need a little help preparing for the AdWords certification exam? Learn helpful info on how to pass the AdWords exam from recently certified professionals, including study tips and more.
Google has announced a major change to the way daily budgets work and can now spend TWICE your daily budget on any given day. Learn more about how your ad spend will be impacted.
When it comes to immediate optimization you’re caught between a rock and a hard place… Unless you shift your focus to Click-Through Rate. Learn how to identify high-value, high-CTR keywords in your AdWords account and beyond.