Elisa Gabbert
Elisa Gabbert is WordStream’s Director of Content and SEO. Likes include wine, karaoke, poker, ping-pong, perfume, and poetry.
Why Use Google Ads? Here Are 10 Reasons
Why use Google AdWords? Because it works! Thousands of companies are getting ROI from their AdWords campaigns. Learn 10 reasons why AdWords PPC is a highly effective marketing channel that can deliver sales, leads and ROI for your business.
How to Rank for a Keyword in 10 Steps
Want to see your website on the elusive first page of Google for a given search term? Unless you’re Wikipedia or The New York Times, it won’t be easy. But it’s not impossible, either. Learn how to rank for a keyword in 10 steps in this post.
How to Find Long-Tail Keywords: 9 Ways to Discover Long-Tail Terms
Long-tail keywords are often less competitive and therefore easier to rank for. Not sure where to find long-tail keyword terms for your search marketing campaigns? Learn nine novel ways to find long-tail keywords in this guide to long-tail keyword discovery for SEO.
10 Reasons SEO Is Harder for Small Businesses
Why is SEO so much harder for small businesses? Here are ten reasons that bigger companies and well-known brands find it easier to succeed at SEO.
Content Keywords FAQ: How to Use SEO Keywords for Content Marketing
Get answers to your most frequently asked questions about keyword research for content marketing and how to use SEO keywords in your website content.
24 of the Most Surprising A/B Tests of All Time
24 marketing experts share the results of their craziest, most shocking A/B tests, including landing page A/B tests, PPC ad text tests and more.
Organic vs. Paid Clicks: These Are Not the Clicks You’re Looking For
Recently, a new, related report has been making the rounds. This study, carried out by GroupM UK and Nielsen, reports that 94% of total search engine clicks go to organic results, with just 6% of click share left for paid search ads.
Tricks to Get the Click: 10 Tips for Writing Better PPC Text Ads [New Guide]
This free guide features 10 great tips and best practices to help you write better performing PPC text ads. Get your guide now!
Content Marketing Magic: Aligning Keyword & Content Types with Business Goals
Before you start creating SEO content, define your business goals, and learn how to align keywords and content types with those marketing goals.