Elisa Gabbert is WordStream’s Director of Content and SEO. Likes include wine, karaoke, poker, ping-pong, perfume, and poetry.
Let’s look at five big-brand Google Ads (formerly known as AdWords) ads and see what they do well and what they could do better.
Learn ten common logical fallacies and cognitive biases that show up in blog comments. Know how to recognize and avoid these commenting fallacies!
Learn 50 content marketing skills and tactics every content marketer should know, from HTML to SEO to link building basics to how to create an editorial calendar.
About six months ago, I proposed a conspiracy theory that Google created the Knowledge Graph in order to "train" Google users to pay attention to the right-hand side of the SERP.
Learn how to optimize your site for Google Image search and bring in image search traffic that's valuable and relevant to your site.
Learn how to set up a new remarketing campaign in Google AdWords with this 12-step list and free, downloadable reference cheatsheet.
In the search marketing world, we tend to talk more about keywords than search queries (news flash: they’re not quite the same thing). In this post, we go into a little more detail on what the three types of search queries are and how you can target them with your site content.
Why use Google AdWords? Because it works! Thousands of companies are getting ROI from their AdWords campaigns. Learn 10 reasons why AdWords PPC is a highly effective marketing channel that can deliver sales, leads and ROI for your business.
Want to see your website on the elusive first page of Google for a given search term? Unless you’re Wikipedia or The New York Times, it won’t be easy. But it’s not impossible, either. Learn how to rank for a keyword in 10 steps in this post.