Elisa Gabbert

Elisa Gabbert

Elisa Gabbert is WordStream’s Director of Content and SEO. Likes include wine, karaoke, poker, ping-pong, perfume, and poetry.

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The 25 Most Expensive Keywords in Google Ads

We’ve completed a new, comprehensive analysis of keyword data for five different currencies in English-speaking countries. We determined the top 25 most expensive keywords (meaning these niche markets are super-competitive) along with their average CPC. Check out the results!

Industry Report: State of the Internet Marketing Agency in 2017

We collected survey data from almost 200 marketing agencies all over the world to learn what industries they serve, what services they offer, how they structure pricing and fees, their greatest challenges, plans for growth and more.

Value of a #1 Google Ranking Down 37% in Two Years?

Wondering why even your top-ranking pages don't get as much traffic as they used to? Learn why in this post.

4 Super-Smart Keyword Research Ideas that Boost SEO

Need some new ideas for SEO keyword research? Odds are, you're skipping these great keyword research tips that can really improve your organic rankings and CTR.

Getting Started with Google Advertising [Video Series]

Just getting started with Google advertising? Learn how Google AdWords advertising works, how much it costs, and how to measure your performance in this quick video series.

10 Question-Based Keywords that Drive Tons of High-Quality Traffic

Answering questions with your content is a fantastic way to drive tons of high-quality organic traffic. Check out 10 types of questions that work, plus SEO tips for ranking on question keywords.

9 Easy Ways to Improve Your Marketing Resume

Want to land a sweet marketing job? Make sure your marketing resume is good enough to get an interview with these nine tips.

5 Quick & Actionable Tips for Better Content Marketing Images

Heads up: You NEED to be using images in your content marketing! Here are five actionable tips to optimize your content marketing images for better engagement.

Intent Marketing: The Life-Changing Magic of Giving People What They Want

Intent marketing is everything this year! Learn why addressing user intent is so important in both content marketing and paid advertising in 2017 and beyond.