Elisa Gabbert
Elisa Gabbert is WordStream’s Director of Content and SEO. Likes include wine, karaoke, poker, ping-pong, perfume, and poetry.
25 Fast Facts About Google Ads
Learn 25 fascinating facts about Google AdWords, Google's $38-billion search advertising network.
Conspiracy Theory: Google Knowledge Graph Trains Us to ‘See’ the Right Side of the SERP
Google recently announced the release of the Knowledge Graph, a new feature designed to “help you discover new information quickly and easily” by providing informative answers to informational queries directly in the SERP.
The 20-Minute PPC Work Week: Weekly Checklist [Download]
We've evaluated thousands of PPC accounts with the AdWords Performance Grader, adding up to almost $1 billion in total PPC spend. Looking at this huge amount of data in aggregate, one of the most salient trends has to do with account activity.
Everything You Want to Know About Quality Score & Landing Pages
Get answers to frequently asked questions about Quality Score and how your PPC landing pages affect your Quality Score, costs, and AdWords performance.
What Is Negative SEO? The Rise of Competitive Google Bombing
Negative SEO is the practice of trying to destroy your competitors search engine rankings, for example by manipulating their link profile.
How Do Google Alerts Work? Why Are They Not Working?
Google alerts are a key part of maintaining control over your PPC campaigns. Learn how to turn on and utilize Google alerts in this post.
Top 10 Google Update Codenames
Check out our list of the top 10 wackiest and weirdest codenames for Google's ongoing search algorithm changes and improvements.
3 Ways to Use Google Search Suggestions
Google search suggestions don't just save you time. The autocomplete feature is also useful for marketing applications (and funny too!).
PPC Bid Management Guide: The Best Bidding Tips from 18 PPC Experts
What's your best PPC bid management tip? Our panel of 18 PPC experts answer the question! Also learn the pros and cons of automated bid management.