Elisa Gabbert
Elisa Gabbert is WordStream’s Director of Content and SEO. Likes include wine, karaoke, poker, ping-pong, perfume, and poetry.
What Is SEO Content? A Guide to Creating Content for SEO
If you’re relatively new to the world of search marketing, you may have heard the term “SEO content” being thrown around in marketing meetings. This beginner’s guide is designed to answer three questions: What is “SEO content”? What types of SEO content are there? What is my SEO content strategy?
![How Does the Google Ads Auction Work? [Infographic]](https://www.wordstream.com/wp-content/uploads/2021/12/Blog-Featured-05-Thumbnail.png)
How Does the Google Ads Auction Work? [Infographic]
This infographic illustrates how Google Ads works, including an explanation of how advertisers can win the Google Ads auction.
5 Great Marketing Case Studies from Around the Web
Marketing case studies are a great way to get attention and links to your blog, because people love personal stories. Here are five inspiring case studies.
Ultimate Guide to PPC Metrics: 17 Experts on the Top 3 Must-Check PPC Metrics
Not sure which PPC metrics to focus on when evaluating your Pay Per Click (PPC) campaigns? Get tips from the top experts in the industry in our Ultimate Guide to PPC Metrics.
Choosing a PPC Agency: 10 Questions to Ask
Finding the right agency to manage your PPC marketing campaigns is quite similar to making an internal hire – in addition to evaluating the agency's background and reputation, you'll want to ask a series of questions to help you better understand what they're about.
Keywords vs. Search Queries: What’s the Difference?
What's the difference between keywords and search queries? Though sometimes used interchangeably, these terms don’t mean the same thing. Search queries are the actual terms that search engine users type into the search box…
SEO Title Tags vs. Witty Headlines: Is There Room for Puns in Online News?
Unsurprisingly – since this is a mainstream magazine we’re talking about – the topic is nothing new. Journalists have been wringing their hands over the supposed loss of the clever headline since SEO first started, well, making headlines (making waves? making hearts go pitty-pat?) five or six years ago.
The Signaling Theory of Marketing: What Your Actions Say About Your Business
Signaling theory posits that the purpose of most human behavior is to signal value and status to others. How is marketing like signaling?
How to Target Keywords with Blog Posts
Learn how to target relevant keyword phrases with your blog posts in three steps.