Elisa Gabbert
Elisa Gabbert is WordStream’s Director of Content and SEO. Likes include wine, karaoke, poker, ping-pong, perfume, and poetry.
Why Are Popular Keywords So Hard to Rank for with a New Website?
While digging through our analytics for question keywords, I found the following question: Why are popular keywords so hard to rank for with a new website? It’s a good question, although the longer you work in search marketing, the more obvious the answer becomes.
25 Fast Facts About Google Ads
Learn 25 fascinating facts about Google AdWords, Google's $38-billion search advertising network.
Perry Marshall on the AdWords Stupidity Tax & Why You Should Never Let a Google Rep Near Your Account
Perry Marshall, the world's foremost expert on Google AdWords, explains how to make the most of Google's ultra-powerful advertising machine.
Conspiracy Theory: Google Knowledge Graph Trains Us to ‘See’ the Right Side of the SERP
Google recently announced the release of the Knowledge Graph, a new feature designed to “help you discover new information quickly and easily” by providing informative answers to informational queries directly in the SERP.
The 20-Minute PPC Work Week: Weekly Checklist [Download]
We've evaluated thousands of PPC accounts with the AdWords Performance Grader, adding up to almost $1 billion in total PPC spend. Looking at this huge amount of data in aggregate, one of the most salient trends has to do with account activity.
Everything You Want to Know About Quality Score & Landing Pages
Get answers to frequently asked questions about Quality Score and how your PPC landing pages affect your Quality Score, costs, and AdWords performance.
What Is Negative SEO? The Rise of Competitive Google Bombing
Negative SEO is the practice of trying to destroy your competitors search engine rankings, for example by manipulating their link profile.
How Do Google Alerts Work? Why Are They Not Working?
Google alerts are a key part of maintaining control over your PPC campaigns. Learn how to turn on and utilize Google alerts in this post.
Top 10 Google Update Codenames
Check out our list of the top 10 wackiest and weirdest codenames for Google's ongoing search algorithm changes and improvements.