A one-pager distills your business down into the core components that matter most to your customers. In this post, I'm going to walk you through the essential elements you need when writing a one-sheet for your business and provide real examples for added inspiration.
This week on the Goal Talk podcast, host Mikayla Wyman talks with Jeff Stevens all about ad copy!
Overwhelmed by the number of copywriting formulas out there? After consulting copywriting experts, we've got five effective formulas for you to try, including how they work and examples of each.
Sometimes getting started is the hardest part of copywriting—but there are ways around that. Here, we've gathered 10 of our favorite copywriting tips and exercises to help you jumpstart your creativity, including freewriting, reading aloud, and more!
Good copywriting is concise and direct. Great copywriting is memorable and engaging—and that's what leads more sales and impressions. We've gathered 21 copywriting examples that are worth using as inspiration!
Copywriting is an essential skill for anyone advertising on Google and Facebook. Check out these 8 copywriting tips to start stepping up your game today!
Writing stellar Google and Facebook ads is vital to your marketing efforts. Check out our best tips in this guide to Google and Facebook copywriting!
Looking for ways to encourage people to engage with your Facebook content? People go on Facebook looking for an emotional experience—so give it to them! Here are five emotional writing tactics to boost your Facebook post engagement today.
With SERPs only getting more crowded and more confusing, your ad copy is more important than ever. You need to grab attention to get those clicks, and you can't afford to have any Google ad copy mistakes. Here are the top five that you need to avoid!
Writing your own ad copy for your paid search campaigns can be an intimidating task for most. To make your life a little easier, we outlined our favorite tips for organizing your process and writing great ad copy at scale.
Words matter when it comes to writing effective and high-converting copy. As you’ll see in these six case studies, even something as seemingly inconsequential as switching up one or two words in a call to action, product page, or landing page can produce impressive conversion lifts, which equals lots more sales and revenue over time.
For busy writers and content marketers, finding things to write about can be a real challenge. In this post, you'll learn five ways to beat writers' block and come up with new things to write about, including tips on how to get content ideas using keyword tools and topic generators.
Customer feedback, from surveys to reviews, is an amazing source of insight into what your target audience really wants. Learn how to take customer feedback and turn it into high-performing ad copy for your paid search and paid social advertising.
Dry, boring web copy? No longer! These seven actionable tips will help you write better, more effective website copy, no matter what kind of site you run.
Want to be a better writer? Then get better at self-editing! Here are seven bad writing habits to avoid and three ways to make any first draft of your writing better.
Do headline analyzers actually work? We analyzed and tested all our headlines for one month to find out. Here are seven things we learned about writing super-clickable headlines.
In this how-to guide, we walk you through six ways to use the curiosity gap to increase clicks and engagement across your marketing campaigns.
Learn to write better articles, ads, landing pages and more - for FREE! Here are 10 awesome resources for free copywriting advice.
David Ogilvy is known as the godfather of modern advertising. Here's why Ogilvy's best-known advertising tips are still relevant, and still work, today.
Today's marketers and ad writers have a lot to learn from old-school, vintage ad techniques that still totally work to get your prospects' attention and drive tons of conversions! Here's how to do it.
When it comes to features versus benefits, what's the difference and why does it matter? Learn when and why to use features or benefits in your marketing copy, landing pages, and online advertising campaigns.
When you're competing for attention on Facebook, your ads need to grab people's attention FAST. That's where these seven powerful words and phrases come in.
You pay for traffic. Create compelling headlines to lure people in. But leads and sales elude you. Here are five reasons that your call-to-action button text isn’t working, and five ways to fix it.
Every business needs traffic, and great ad copy can drive tons of traffic. Here are four simple and actionable tips that will make your advertising copy more compelling and effective.