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Defining your business’s unique value proposition is hard enough, but how do you distill that value prop into a headline? How do you write the kind of ad description that really resonates? How do you write the kind of call-to-action that’s going to increase conversion rates and your bottom line? These are just a few of the questions we answer on the WordStream blog. Check out our collection of copywriting blog posts and learn how to refine your copywriting chops today.

How to Write a Killer Company One-Pager (With Examples)

A one-pager distills your business down into the core components that matter most to your customers. In this post, I'm going to walk you through the essential elements you need when writing a one-sheet for your business and provide real examples for added inspiration.

Brad McMillen
October 21, 2020 | Copywriting

Goal Talk Podcast Episode 12: The Dos & Don’ts of Effective Ad Copy

This week on the Goal Talk podcast, host Mikayla Wyman talks with Jeff Stevens all about ad copy!

Mikayla Wyman
April 28, 2020 | Copywriting

5 Tried-and-True Copywriting Formulas (With Examples!) That Inspire Action

Overwhelmed by the number of copywriting formulas out there? After consulting copywriting experts, we've got five effective formulas for you to try, including how they work and examples of each.

Lisa Smith
April 16, 2020 | Copywriting

22 Ways to Write More Compelling Marketing Copy

Design is important, but your marketing copy can make or break your campaigns. Here are 21 ways to make your marketing copy more compelling, including using data, customer reviews, and more!

Mary Lister
January 22, 2020 | Copywriting

10 Copywriting Tips & Exercises to Jumpstart Your Creativity

Sometimes getting started is the hardest part of copywriting—but there are ways around that. Here, we've gathered 10 of our favorite copywriting tips and exercises to help you jumpstart your creativity, including freewriting, reading aloud, and more!

21 Off-the-Charts Impressive Copywriting Examples

Good copywriting is concise and direct. Great copywriting is memorable and engaging—and that's what leads more sales and impressions. We've gathered 21 copywriting examples that are worth using as inspiration!

Lisa Smith
September 3, 2019 | Copywriting

Dominate Google & Facebook with These 8 Copywriting Tips

Copywriting is an essential skill for anyone advertising on Google and Facebook. Check out these 8 copywriting tips to start stepping up your game today!

Conor Bond
August 15, 2019 | Copywriting

4 Tips to Write Your Best Google & Facebook Ads Ever

Writing stellar Google and Facebook ads is vital to your marketing efforts. Check out our best tips in this guide to Google and Facebook copywriting!

Conor Bond
July 9, 2019 | Copywriting

How to Skyrocket Facebook Engagement with Emotional Writing

Looking for ways to encourage people to engage with your Facebook content? People go on Facebook looking for an emotional experience—so give it to them! Here are five emotional writing tactics to boost your Facebook post engagement today.

Guest Author
June 10, 2019 | Copywriting

The 5 Mistakes You’re Making in Your Google Ad Copy

With SERPs only getting more crowded and more confusing, your ad copy is more important than ever. You need to grab attention to get those clicks, and you can't afford to have any Google ad copy mistakes. Here are the top five that you need to avoid!

Michelle Morgan
April 22, 2019 | Copywriting

6 Tips for Writing Ad Copy at Scale

Writing your own ad copy for your paid search campaigns can be an intimidating task for most. To make your life a little easier, we outlined our favorite tips for organizing your process and writing great ad copy at scale.

Jessica Deluca
August 14, 2018 | Copywriting

6 A/B Tests Where Small Word Changes Made a BIG Difference

Words matter when it comes to writing effective and high-converting copy. As you’ll see in these six case studies, even something as seemingly inconsequential as switching up one or two words in a call to action, product page, or landing page can produce impressive conversion lifts, which equals lots more sales and revenue over time.

Marc Schenker
May 11, 2018 | Copywriting

5 Creative Ways to Find Things to Write About

For busy writers and content marketers, finding things to write about can be a real challenge. In this post, you'll learn five ways to beat writers' block and come up with new things to write about, including tips on how to get content ideas using keyword tools and topic generators.

Dan Shewan
March 14, 2018 | Copywriting

How to Turn Customer Feedback into High Converting Ad Copy

Customer feedback, from surveys to reviews, is an amazing source of insight into what your target audience really wants. Learn how to take customer feedback and turn it into high-performing ad copy for your paid search and paid social advertising.

Guest Author
February 8, 2018 | Copywriting

7 Ways to Write More Engaging, Compelling Website Copy

Dry, boring web copy? No longer! These seven actionable tips will help you write better, more effective website copy, no matter what kind of site you run.

Dan Shewan
November 14, 2017 | Copywriting

10 Self-Editing Tips that Will Make You a Better Writer

Want to be a better writer? Then get better at self-editing! Here are seven bad writing habits to avoid and three ways to make any first draft of your writing better.

Elisa Gabbert
August 23, 2017 | Copywriting

7 Things We Learned from 31 Days of A/B Headline Testing

Do headline analyzers actually work? We analyzed and tested all our headlines for one month to find out. Here are seven things we learned about writing super-clickable headlines.

Danny Goodwin
August 15, 2017 | Copywriting

9 Tips for Writing Great Headlines Now

Without a great headline, no one is ever going to read your great content! Here are nine tricks to help you write an awesome headline people want to click.

6 Ways to Use the Curiosity Gap in Your Marketing Campaigns

In this how-to guide, we walk you through six ways to use the curiosity gap to increase clicks and engagement across your marketing campaigns.

Dan Shewan
April 10, 2017 | Copywriting

13 Urgency-Inducing Tricks to Drive Sales

How do you overcome the inertia that stops people from making a purchase? You use one of these 13 tricks to create urgency so people want to buy NOW!

Brad Smith
April 5, 2017 | Conversion Rates

10 Free Copywriting Resources to Catapult Revenue (Or Your Money Back)

Learn to write better articles, ads, landing pages and more - for FREE! Here are 10 awesome resources for free copywriting advice.

Brad Smith
March 15, 2017 | Copywriting

10 Ogilvy Advertising Secrets that Still Work in 2017

David Ogilvy is known as the godfather of modern advertising. Here's why Ogilvy's best-known advertising tips are still relevant, and still work, today.

Brad Smith
March 9, 2017 | Copywriting

Why Old-School Ads Still Totally Work (And How to Imitate Them)

Today's marketers and ad writers have a lot to learn from old-school, vintage ad techniques that still totally work to get your prospects' attention and drive tons of conversions! Here's how to do it.

Brad Smith
February 22, 2017 | Copywriting

Features vs. Benefits: Here’s the Difference & Why It Matters

When it comes to features versus benefits, what's the difference and why does it matter? Learn when and why to use features or benefits in your marketing copy, landing pages, and online advertising campaigns.

Dan Shewan
February 21, 2017 | Copywriting

7 Power Words & Phrases to Test in Your Facebook Ads

When you're competing for attention on Facebook, your ads need to grab people's attention FAST. That's where these seven powerful words and phrases come in.

Brad Smith
February 7, 2017 | Copywriting

5 Reasons Your CTA Button is Scaring People Away

You pay for traffic. Create compelling headlines to lure people in. But leads and sales elude you. Here are five reasons that your call-to-action button text isn’t working, and five ways to fix it.

Brad Smith
January 11, 2017 | Conversion Rates

4 Simple but Powerful Tactics for Writing Compelling Ad Copy

Every business needs traffic, and great ad copy can drive tons of traffic. Here are four simple and actionable tips that will make your advertising copy more compelling and effective.

Guest Author
January 10, 2017 | Conversion Rates