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Advertising on Facebook is a great way to generate leads and increase sales—if you know how to do it right. But with so many options for campaign objectives and targeting, not to mention the added layer of privacy, this can be tricky. Enter the WordStream blog! With our easy-to-follow tips, tools, and tactics, you’ll find everything you need to create Facebook advertising campaigns, copy, and creative that get results.


Facebook Ads Manager vs Power Editor: Which Is Better?

Facebook Ads Manager versus Power Editor: Which is the best way to create, manage, and optimize your Facebook ad campaigns? We give you the pros and cons of each tool here.

Allen Finn
August 22, 2017 | Facebook Ads

5 Ways to Use Facebook Ads to Take Down Your Competitors

At least one of Facebook’s 5 million advertisers is your direct competitor. Let’s dig into five effective ways you can use Facebook ads for competitive advertising to take them down.

Allen Finn
August 1, 2017 | Facebook Ads

Best New Online Advertising Features of 2017 (So Far)

Highlighting 2017's best new online advertising features across search and social ad channels, including some potentially paradigm-shifting features to try in your digital marketing campaigns!

Allen Finn
July 17, 2017 | Facebook Ads

Hack Your Sales Funnel with Facebook Interest & Behavior Targeting

Learn how to build new Facebook audiences from scratch using manual targeting methods that help you find your best, most conversion-ready audience through interest and behavior targeting.

Brett McHale
July 13, 2017 | Facebook Ads

4 Free Resources to Inspire Better Ad Creative

Feeling uninspired? Check out our short list of the best free resources you can peruse to inspire better, more beautiful and effective ad creative.

Allen Finn
May 10, 2017 | Facebook Ads

9 Ways Facebook Creative Hub Will Energize Your Social Ads

By our count there are 9 ways Facebook Creative Hub can help you create better Facebook and Instagram ads: Here's how to use it to take your paid social game to the next level!

Allen Finn
April 24, 2017 | Facebook Ads

The 10 Best Facebook Advertising Features Right Now

Facebook makes it simple to find your ideal audiences and drive conversions with great ads. Use our favorite Facebook advertising features to reach your future customers today.

Allen Finn
April 18, 2017 | Facebook Ads

The Real Effect of Running a Facebook Ad Campaign in 5 Charts

We looked at the data and found that the Facebook pages of advertisers have dramatically better engagement metrics across the board than those who invest nothing in paid social.

Allen Finn
March 28, 2017 | Facebook Ads

GIFs Will Revolutionize Your Facebook Ads – Here’s How to Use Them

Everybody loves GIFs, including your current and future customers! Here's your complete guide to everything you need to know about using GIFs in Facebook ads, from why they matter to how to create your very own GIF ads.

Allen Finn
March 7, 2017 | Facebook Ads

4 Facebook Ad Fails (And How To Fix Them)

Facebook ads deliver awesome results at a very low cost. But the Facebook platform can be frustrating and confusing sometimes. Here are four of my worst Facebook ad fails with the workarounds to fix them.

Erin Costello
March 2, 2017 | Facebook Ads

Facebook Ad Benchmarks for YOUR Industry [Data]

Facebook ad performance can vary widely for different business types and industries. What numbers should you be looking to beat in Facebook advertising? We dug into the data to find out.

Mark Irvine
February 28, 2017 | Facebook Ads

7 Power Words & Phrases to Test in Your Facebook Ads

When you're competing for attention on Facebook, your ads need to grab people's attention FAST. That's where these seven powerful words and phrases come in.

Brad Smith
February 7, 2017 | Copywriting

8 Facebook Ad Tools to Help You Increase Leads and Sales

Which of the dozens of Facebook ad tools out there should you consider using? Read on to learn about our eight favorite Facebook ad tools right now.

Dan Shewan
February 1, 2017 | Facebook Ads

3 Important Facebook Ad Copy Tests To Highlight Your Value Proposition

These three A/B tests from WordStream’s Facebook Ads account showcase how important testing your ad copy is. Learn how to showcase your value prop to maximize clicks and conversions!

Mary Lister
October 25, 2016 | Facebook Ads

5 Reasons Your Facebook Ads Aren’t Working

Facebook ads not working? Don't give up yet! Here are five common reasons your Facebook ads aren't driving ROI, plus tips on how to fix the problems.

Brad Smith
October 24, 2016 | Facebook Ads

How to Use the Facebook Pixel to Track Conversions on Facebook

In this comprehensive guide, Brett McHale shows you everything you need to know about tracking - and driving - conversions in Facebook.

Brett McHale
October 7, 2016 | Facebook Ads

How To Create Facebook Lead Ads That Convert

Facebook leads ads are no joke. They really can drive tons of high-quality leads! In this comprehensive guide, you’ll learn everything you need to know to create effective Facebook lead ads that drive new leads and customers for your business.

Allen Finn
August 23, 2016 | Facebook Ads

How to Use Facebook Ads to Recruit Top Talent

Is your company currently hiring? Do you struggle to attract great candidates for key open job roles? Well, did you know you can use Facebook for job recruiting? Facebook Ads and smart targeting make it easy and cheap to find top talent fast!

Larry Kim
August 19, 2016 | Facebook Ads

Ultimate Facebook Ad Types Cheat Sheet

If you’re just starting out with Facebook Ads, it can even be challenging to understand the verbiage—what’s a carousel vs. a canvas ad? How can my ads be dynamic? Stay calm. We got you. In this post, we outline detailed Facebook ad specs along with example ads for every Facebook ad type.

Mary Lister
July 12, 2016 | Facebook Ads

9 Tips to Write the Best Facebook Ads Ever (with Examples)

We're focusing on why writing matters in Facebook ads, and how you can write great Facebook ads that actually convert.

Emma Siemasko
June 27, 2016 | Copywriting

All of Facebook’s Ad Targeting Options (in One Epic Infographic)

Facebook has the best ad targeting options of any ad platform. Check out the full list of ad targeting options you can use to target the exact right audience in Facebook!

Mary Lister
June 24, 2016 | Facebook Ads

10 Best Social Media Advertising Tips for Content Marketers

Most content goes nowhere. The consumer purchase journey isn't a straight line – and it takes time. So is there a more reliable way to increase leads and sales with content? Social media! Here are our 10 best social media tips for content marketers.

Larry Kim
June 23, 2016 | Facebook Ads

How to Use the Psychology of Facebook to Create Better Facebook Ads

Leveraging psychological and emotional triggers can make your Facebook campaigns really stand out. Learn how to use the psychology of Facebook ads to your advantage.

Dan Shewan
June 9, 2016 | Facebook Ads

9 Mistakes that Sabotage Your Ads (And How to Fix Them)

If you're making any of these common online advertising mistakes, your ad costs are going to soar. Learn what to avoid and how to fix these common ad problems in AdWords, Facebook, and Twitter.

Brad Smith
June 8, 2016 | Facebook Ads

Wow-Facebook Ads on 3rd Party Sites for Non-Users

Facebook is finally extending its reach into uncharted territory--it's serving ads to non-users on third party sites. Learn exactly how this change will work.

Erin Sagin
June 1, 2016 | Facebook Ads

5 Ways to Get Tons of Low-Cost Conversions on Facebook

You can grow your business with Facebook ads if you know what you’re doing. After all, everyone is on Facebook -- but how do you reach the RIGHT people with your ads to achieve serious ROI? Leave five easy tips to get more Facebook conversions for less money.

Brad McMillen
April 27, 2016 | Facebook Ads

The Complete Guide to Facebook Video Ads

Facebook video ads can be incredibly powerful if you do them right. In this guide, you'll learn why you should be running Facebook video ads, how to set them up, and six tips to make the most of your Facebook video advertising campaigns.

Margot Whitney
April 21, 2016 | Facebook Ads