Blog Category
Facebook Ads Manager versus Power Editor: Which is the best way to create, manage, and optimize your Facebook ad campaigns? We give you the pros and cons of each tool here.
At least one of Facebook’s 5 million advertisers is your direct competitor. Let’s dig into five effective ways you can use Facebook ads for competitive advertising to take them down.
Highlighting 2017's best new online advertising features across search and social ad channels, including some potentially paradigm-shifting features to try in your digital marketing campaigns!
Learn how to build new Facebook audiences from scratch using manual targeting methods that help you find your best, most conversion-ready audience through interest and behavior targeting.
Feeling uninspired? Check out our short list of the best free resources you can peruse to inspire better, more beautiful and effective ad creative.
By our count there are 9 ways Facebook Creative Hub can help you create better Facebook and Instagram ads: Here's how to use it to take your paid social game to the next level!
Facebook makes it simple to find your ideal audiences and drive conversions with great ads. Use our favorite Facebook advertising features to reach your future customers today.
We looked at the data and found that the Facebook pages of advertisers have dramatically better engagement metrics across the board than those who invest nothing in paid social.
Everybody loves GIFs, including your current and future customers! Here's your complete guide to everything you need to know about using GIFs in Facebook ads, from why they matter to how to create your very own GIF ads.
Facebook ads deliver awesome results at a very low cost. But the Facebook platform can be frustrating and confusing sometimes. Here are four of my worst Facebook ad fails with the workarounds to fix them.
Facebook ad performance can vary widely for different business types and industries. What numbers should you be looking to beat in Facebook advertising? We dug into the data to find out.
When you're competing for attention on Facebook, your ads need to grab people's attention FAST. That's where these seven powerful words and phrases come in.
Which of the dozens of Facebook ad tools out there should you consider using? Read on to learn about our eight favorite Facebook ad tools right now.
These three A/B tests from WordStream’s Facebook Ads account showcase how important testing your ad copy is. Learn how to showcase your value prop to maximize clicks and conversions!
Facebook ads not working? Don't give up yet! Here are five common reasons your Facebook ads aren't driving ROI, plus tips on how to fix the problems.
In this comprehensive guide, Brett McHale shows you everything you need to know about tracking - and driving - conversions in Facebook.
Facebook leads ads are no joke. They really can drive tons of high-quality leads! In this comprehensive guide, you’ll learn everything you need to know to create effective Facebook lead ads that drive new leads and customers for your business.
Is your company currently hiring? Do you struggle to attract great candidates for key open job roles? Well, did you know you can use Facebook for job recruiting? Facebook Ads and smart targeting make it easy and cheap to find top talent fast!
If you’re just starting out with Facebook Ads, it can even be challenging to understand the verbiage—what’s a carousel vs. a canvas ad? How can my ads be dynamic? Stay calm. We got you. In this post, we outline detailed Facebook ad specs along with example ads for every Facebook ad type.
We're focusing on why writing matters in Facebook ads, and how you can write great Facebook ads that actually convert.
Facebook has the best ad targeting options of any ad platform. Check out the full list of ad targeting options you can use to target the exact right audience in Facebook!
Most content goes nowhere. The consumer purchase journey isn't a straight line – and it takes time. So is there a more reliable way to increase leads and sales with content? Social media! Here are our 10 best social media tips for content marketers.
Leveraging psychological and emotional triggers can make your Facebook campaigns really stand out. Learn how to use the psychology of Facebook ads to your advantage.
If you're making any of these common online advertising mistakes, your ad costs are going to soar. Learn what to avoid and how to fix these common ad problems in AdWords, Facebook, and Twitter.
Facebook is finally extending its reach into uncharted territory--it's serving ads to non-users on third party sites. Learn exactly how this change will work.
You can grow your business with Facebook ads if you know what you’re doing. After all, everyone is on Facebook -- but how do you reach the RIGHT people with your ads to achieve serious ROI? Leave five easy tips to get more Facebook conversions for less money.
Facebook video ads can be incredibly powerful if you do them right. In this guide, you'll learn why you should be running Facebook video ads, how to set them up, and six tips to make the most of your Facebook video advertising campaigns.