Kristen McCormick
Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.
16 Awesome Facebook Ad Examples (& Why They Work)
Get ideas for copy and creative with these examples, from the competitive to the cute and everything in between.
How Much Does Google Ads Cost in 2023?
All of the benchmarks, factors, and tips you need to determine your budget.
How to Come Up With a Business Name: The Creative & Practical Checklist
Ideas to pursue, mistakes to avoid, and legal steps to take.
How to Write a Case Study (+10 Examples & Free Template!)
Say goodbye to boring PDFs and hello to inspiring stories that sell.
How to Get More Instagram Followers: 23 Smart Methods
Your Instagram following shouldn't be a meaningless moshpit, but a curated community.
How Does Google Ads Work in 2023? The Complete, Visual Guide
Learn how the Google Ads auction works once and for all—from keywords to costs and everything in between.
76 Versatile Valentine’s Day Instagram Captions (Not a Boring Generic List!)
Because original content is our love language.
13 Facebook Ad Copy Examples to Inspire You
If this doesn't get you on the A/B testing train, then you're in the wrong industry.
34 Valentine’s Day Messages for Your Clients (with Email Templates!)
Because accidentally saying "love you bye" doesn't count.