Kristen McCormick
Kristen is the Head of Marketing at Hatch, a customer communication platform for service-based businesses. She was previously the Senior Managing Editor at WordStream. Her cat Arnold has double paws on every paw, and she finds life to be exponentially more delightful on a bicycle.
Commercial Intent: How to Find Your Most Valuable Keywords
Here's how to get in front of prospects when they're ready to buy—and when they're not.
The Big, Easy Cheat Sheet for Google Display Ads
From technical specs to targeting, tools to tips, here is everything you need for successful Google display ads in one handy guide.
The 4 Stages of a Supremely Successful Content Marketing Funnel
Get a full tour of the content marketing funnel, including the best content types for every stage, plus tips and templates!
118 Creative Blog Post Ideas for Businesses (With Examples & Templates!)
Put that thinking cap on a shelf. You won't need it again. Ever.
Social Media Advertising in 2026: Costs, Types, Tips & Top Channels
Arm yourself to succeed with paid social, no matter what channel(s) you choose.
The 15 Best Website Examples for Creative & Conversion Inspiration in 2026
Get ideas for creative, copy, conversion, and more from a colorful mix of industries.
37 Genuine Thank You for Your Order Messages, Templates & Images
Copy, customize, and cultivate cozy customer connections!
How to Rank Higher on Google: 17 Strategies for 2026
Pro tips and SEO tricks—from beginner to advanced, you won't want to miss!
40+ Liberty Lovin’ 4th of July Instagram Captions & Posts
Because you can do better than "I was a sparkler in another life."