Kristen McCormick
Kristen is the Head of Marketing at Hatch, a customer communication platform for service-based businesses. She was previously the Senior Managing Editor at WordStream. Her cat Arnold has double paws on every paw, and she finds life to be exponentially more delightful on a bicycle.
11 Diversity, Equity & Inclusion Resources for Small Businesses
Incorporate true DEI into your marketing with these free tips, templates, and tools.
32 Free & Easy Instagram Story Templates for Businesses
Idea-inspiring, brand-building, follower-fetching templates designed to save you time.
7 Marketing Psychology Tactics to Influence Your Customers (With Examples)
With 26 easy tactics to use in your ads, landing pages, emails, and more!
Google Marketing Live 2022: The Top 10 Updates You Need to Know
The no-nonsense recap to help you parse out what really matters.
2022 Google Ads & Microsoft Ads Benchmarks for Every Industry (New Data!)
Average CPC, CTR, CPL, and CVR for your industry in 11 interactive charts—plus tips to improve performance!
How to Write a Follow-Up Email (+12 Examples & Templates)
Everything you need to write a strong, non-annoying follow-up email that gets a response.
How to Write in Conversational Tone (+30 Awesome Examples)
Learn how to write marketing copy that your audience actually wants to read.
How to Advertise on Facebook: The Visual, Step-by-Step Guide
Complete with screenshots, tips, and FAQs, this guide has [quite literally] everything you need to set up a successful Facebook ad campaign.
39 Ways to Increase Traffic to Your Website
Creative ways to drive more (and more relevant!) traffic to your site beyond just SEO.