Kristen McCormick

Kristen McCormick

Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.

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11 Creative Holiday Customer Greetings (+Templates!)

Want to send an authentic holiday greeting this year your customers will actually read? This is your cheat sheet!

Healthcare Advertising Benchmarks for Search, Display, & Social in 2021

Find out average click-through rates, cost per click, conversion rate, and more for search, display, and social ads.

The 10 Latest Google Ads Updates: What You Should Know (AND Do)

In this Google Ads updates roundup, learn about the new deals feed for Shopping, enhanced conversions, the budget report, engaged-view conversions, upgraded ad extensions, and more!

268 Catchy & Creative Business Name Ideas (Curated, Not Generated!)

Ditch the business name generators and use this list of over 200 creative, catchy, unique, and cool business name ideas.

The 8 Best (Free!) Facebook Ads Courses for Every Learning Level

Use this list of eight free Facebook ads training courses, and tutorials—from beginner to advanced—to find the best Facebook ads course for you.

Can We Trust View-Through Conversions? An Experiment Reveals!

View-through conversions have always been a controversial PPC metric in Google Ads. Find out what view-through conversions are, how to track them, and an interesting experiment conducted to test their validity.

2021 Paid Search Advertising Benchmarks for Every Industry

What is the average cost per click for search ads in your industry? Find out with these search advertising benchmarks for cost per click, click-through rate, cost per lead, and conversion rate.

7 Reasons to Start Using Facebook Conversions API (NOW) + How To Do It

Find out what the Facebook Conversions API is, how it works with the Facebook Pixel for conversion tracking, and why it's essential in the face of iOS 14 and the deprecation of third-party cookies.

The 36 Best Call to Action Phrases Ever (Real Examples +Tips!)

We've collected 36+ of the best call to action phrases we've seen on the web this year—bold, relatable, creative, smart, and more! See the full list of call to action phrases and examples, with key takeaways!